To be worn with JOY

Ulla and I both share a love of paper cut-outs.  Except she’s got super skills and can make her own paper cut-outs and I’m just a dumb admirer who can only say ‘Oh…that’s so pretty/cool!’.  So I’ll just sit back and gush a little over Cut-It-Out, a new line of printed jersey pieces by Yelena Konovalova who trained in art in St. Petersburg and ended up as fashion director for Catherine Malandrino. 

There doesn’t seem to be an end to the appeal of easy basics like t-shirts, hoodies, leggings that are adorned creatively/humourously with labels like David David and House of Holland prospering because of this.  Konovaloca has drawn inspiration from her Russian roots for her first collection with Russian folk-art, pagan fairy tales decorating the basics, aiming to tell some sort of a convuluted tale.  I love how the prints all look like they’re laughing at me (in a good way…).  I feel like if I wore any of this, I’d have to have a permanent cheesy grin on my face whilst skipping along drinking vanilla milkshake.   

If ppl are still after scarves of the Balenciaga A07-8-ilk (for a collection that I was only luke-warm about I sure do mention it a lot…. odd indeedy…) Cut-It-Out offer three different shapes (The Tie, Turn, Wrap Around scarves) ripe for fringe/coin/tassel attaching to make something not of the norm.  It’s all available to buy online now which is a good move for a new label that hasn’t secured stockists yet.