M/Mmmmmmmm

>> I'm going to get a lot of stick for even attempting to complain about the fact that some fashion week invites are cumbersome and annoying because they're A4 sized and don't fit into yer' standard bag.  Yes, I can hear you crowing "Just shut up and take the damn invite, you dumb blogger."  I fully concede that A4 sized invites are well and truly a minuscule problem in the scheme of things but I can shed some positive light on the matter!  For the past two seasons (S/S 12 and A/W 12-3), Givenchy's ready to wear invites have been beautiful A4 cardboard folders revealing a glossy print of M/M Paris' artwork, designed in thematic co-ordination with the show.  Last season, it was the siren and this season, it was the centaur. This is one A4 invite that you definitely want to be toting around as well as taking care not to leave it behind at the venue where so many show invitations end up.  

On AnotherMag.com, one half M/M Paris' Mathias Augustyniak explained a little bit about the thought process behind this invite design. "We like the idea of giving people a special souvenir each season. For the ready-to-wear design, we reversed the idea of the traditional invite format: the folder or envelope is the important information bit that one takes to the show and the inner (the artwork) is the part you keep at home, the object."  M/M Paris and Riccardo Tisci have stumbled upon a brilliant formula that means I'm now hell bent on collecting these precious prints, lining them up to see the array of creatures that Tisci has explored with his collections.  Who or what is up next, I wonder… 

S/S 12 – 'Sir√®ne/Givenchy' 

A/W 12-3 – 'Centaure/Givenchy'