Following the Tale of Taylor

Following the Tale of Taylor


I'm sticking my neck out a bit by writing about someone whose collection I've not yet seen, just by going on a few posts on a blog, but Charlotte Taylor's mission to document her processes of developing, designing, marketing, PR-ing and presenting her collection in February 2010 at London Fashion Week and thus shedding insight to new designers everywhere is worth pre-ambling about even if I have no concrete photos of clothes to show you.

One of her statements about starting the blog is a good un'…

"I know when I was at college we had plenty of lecturers come in to tell us about setting up a new label. They were VERY matter of fact and full of nasty figures and statistics. DEpressing. I guess no-one can ever fully know what to expect when they launch a company but I hoped/ hope that from my ramblings and knowledge gained on the way people might learn a thing or two..? All I know is that I would definitely have been interested to read a blog along a similar direction."

Coming from Central Saint Martins stock, Charlotte then went on to work in the creative marketing department of Luella (still hoping a backer is on its way before Christmas) giving her vital experience and for want of a better word, 'commercial nous' to start her own label.  She's also made Isle of Wight her studio base, so you can read about her getting chummy with pattern cutters and seamstresses on the fair Isle.


On making it as a new designer, she sums up…

"Grandpa says I can do it so it must be true."  Yes, Grandpas are always right.  My one (now sadly gone…) told me Lea and Perrins sauce makes everything taste better and too right he was.

On one of her influences; old movies, soaps and eccentrics…

"Because Bird ladies are such a creepy, random and wonderful addition to society."

On going to Premiere Vision fabric fair in Paris…

"Note to self. A business card is worth its money in gold."


On costing up samples…

"Samples cost twice as much as what an item would normally cost in production. She showed me examples from a top end designer that she is doing at the moment. So for example a medium difficulty dress would be £60 production, £120 for a sample. A shirt, about £30/ £40 for production, £60/ £80 sample."


On an local ad in the paper searching for seamstresses in Isle of Wight…

"The best £18 I have spent so far. I have been inundated with phone calls and managed to find some highly experience seamstresses, as well as pattern cutters AND interns who had all seen the advert and got in touch. So many that I could potentially produce the whole collection from the Island and not use a factory at all!"


And what do I know about what Charlotte Taylor will be as a brand and what her collection might possible look like? 

Bus card flat blog

"Who is the 'Charlotte Taylor' woman?
She is: Endearing, quietly self assured, effortless, elegant and subtly exuberant."

"The label will be launched in London fashion week in February 2010 with an Autumn/ Winter collection inspired by grannies, bird ladies, penguins and much much more…"

Lg_Dame Edna Everage

"The label will focus around strong silhouettes, shapes, movement, bold colours, elegance and femininity with a slight sporty twist."

And colours/fabrics will consist of these…


Blog on, Charlotte and I look forward to seeing the fruits of your tea and penguins-filled labour in February!


Leave a comment
  1. giancinephile

    2009-11-30 at 6:27 PM

    That certainly is an interesting new way of looking at the design process on the note that it’s rather more expository of what goes behind the surface.

  2. Kb

    2009-11-30 at 6:35 PM

    Very useful post for aspiring designers, I hope she does well. Will definitely read this blog for a different kind of insight.

  3. Rowena

    2009-11-30 at 6:45 PM

    fascinating! I love it when people tell it how it is.

  4. Heather

    2009-11-30 at 6:46 PM

    Thank you so much for posting this!! I am starting a line as well and any additional help or insider info is greatly appreciated! I will start following this blog immediately thanks to you!!

  5. fashion westie

    2009-11-30 at 7:01 PM

    Totally fascinated…real person, honesty about the process, and hey, you can’t go wrong if Grandpa is on your side and one of your muses is Dame Edna Everidge!

  6. miss a.

    2009-11-30 at 7:11 PM

    Best blog ever. Thank you so much for sharing. Her work space looks wonderful. I love whitewashed hardwood floors.

  7. Chantel Clarijs

    2009-11-30 at 8:48 PM

    great…its raw its real and it is defenitely the way its suppose to be. How can you be an artist/designer if you cant be yourself? But then again, how can you be a artist if you cant be what ever you want to be?
    Does that even make sense…either way. I love the way she thinks.

  8. glowingdoll

    2009-11-30 at 9:32 PM

    This is inspiring. I have often dreamed of putting out an ad for Nonnas (Italian grannies)to help me create some of my design ideas. I was laughed at I tell you! From now on I will stick with my crazy ideas.

  9. Make Do Style

    2009-11-30 at 9:48 PM

    V interesting and looks tantalising from those fabric samples.

  10. smilla

    2009-11-30 at 10:04 PM

    Thank you for this! Inspiring!

  11. Stevie

    2009-11-30 at 10:11 PM

    This is really incredible. And brave to show the whole process. These photos are awesome too.

  12. Indie Mom and the Reluctant Banker

    2009-11-30 at 10:39 PM

    this is so inspiring! I love the little fabric samples.

  13. KD

    2009-11-30 at 10:59 PM

    A well-written blog is the best hype machine. I’m excited too!

  14. james

    2009-11-30 at 11:56 PM

    Best money spent on a small ad for a sample machinist…
    That is pure gold. After reading that… I did the same. 2010 summer collection, here we come. 😉

  15. Ella

    2009-12-01 at 2:07 AM

    Thanks for posting this. As a design student (that hopes to start her own label one day) I can tell I’m going to love that blog. It’s going to be great to see her journey.

  16. Meghan

    2009-12-01 at 4:23 AM I was reading my blogroll before I embark on a post about sewing rooms, and what do I find? This amazing, inspiring post! Can’t wait to check out this woman’s site: I LOVE PENGUINS!
    p.s. I had to use that photo of the sewing attic, so cute!

  17. bianca

    2009-12-01 at 8:31 AM

    i love your blog!! never miss a post!
    check mine out at

  18. Marta

    2009-12-01 at 10:55 AM

    This is really interesting, I love Charlotte’s view on setting up a new fashion company. Most fashion students get really put off by what they are told in school…But I think it can be done! I hope she is very lucky!

  19. LarsS

    2009-12-01 at 11:15 AM

    Looks cool! I like this!
    Have a great day!

  20. Stacey Kelly

    2009-12-01 at 11:19 AM

    i love her color palette! how exciting.
    fall in love with a young kate moss:

  21. kelly love

    2010-03-22 at 2:41 PM

    I love this blog as I am also quite a new label. Check out my work at! Good luck Charlotte x

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