It’s always been most baffling to me why Grazia which is supposed to be a weekly glossy and is a cut above the weekly gossip tat always has these rotating celeb covers, cycling around Jolie, Aniston, Moss and Posh like clockwork. I’m not ashamed to say that I take pleasure in my weekly Grazia but I always wince at the covers and just quickly flip to my weekly fix of fashion tidbits that keeps me going (they need to be read with a Lipton iced tea on the bus in 15 minutes flat…anymore and I would need to declare myself brain dead…).
Today, I discovered Grazia has a rather different past. An exhibition dedicated to German fashion photographer Elsa Haertter just opened in Milan called ‘Travelling with Fashion’ which documents her long time collaboration with Grazia magazine (originally a weekly in Italy that launched in 1938) that began in 1950. Here lies a 1961 Grazia cover shot by Haertter, that is just a tad different from the ‘getting out of car’ pap shot that so often graces the current Grazias, and it’s a special issue dedicated to London no less…
So getting Nick Knight to shoot a weekly cover for Grazia is probably a bit of a stretch but seeing as they have been deemed Britain’s No. 1 Best Selling Glossy, a bit of effort for the covers wouldn’t go amiss I think…
The have added a new body to the rotating list of covers: Agyness bloody Deyn with her mouth open as usual.
I read Look and Grazia every Tuesday in a glorious braindead cocktail. My chief issue with Grazia is its po-faced journalism about women’s issues and world news shoved right next to 30 “Lust-have” jewel encrusted whatevers. I can’t read about female circumcision and then feel good about Gucci. Just can’t.
Love the new cover idea though. Grazia staffers all read you – they should take note!
Becky.
That is one awesome cover!
Grazia is like a weekly shot of fashion coke. You know its no good for you but you take the hit anyway and feel guilty after the high has gone!
Grazia just started up in India as a monthly and while I do get endlessly irritated by the ‘sleb coverage, I like the relative non-seriousness of the mag. (though we get Bollywood starlets for covergirls, so I can understand the cover fatigue).
There must have been some drastic brand repositioning going on there, though. I wonder if Grazia in Italy is the same as the UK edition? (any Italian Style Bubble readers willing to tell us what it’s like?)
(a bit out of the subject) the latest sao paulo fashion week magazine is dedicated to london as well. i’ve just read it and it’s pretty nice.
australia has just gotten grazia-fied and funnily enough, kate, jennifer and posh were on the first few covers. so i guess the mag doesnt change its thing even over international waters.
wow, that cover is really special.
Their covers these days need to have a major change! Seeing Posh on the cover spells tackiness all over. Although I used to enjoy reading Grazia for just that quick read you need when you’re multitasking because you don’t have to pour so much attention in order to understand it. haha
AND Since Knight is in the matter, a lot more is expected.
See! If I didn’t stop in for my daily ‘bubble bath’ then I would have never know this…For a weekly fashion bible I’ve always thought that they could lift their front cover game but ‘thems da times’.
Well said, well researched and if they do read your bit and the comments, then a bit of make do style help wouldn’t go amiss amongst the fast and furious ins and outs.
Well said, well researched and if they do read your bit and the comments, then a bit of make do style help wouldn’t go amiss amongst the fast and furious ins and outs.
Well said, well researched and if they do read your bit and the comments, then a bit of make do style help wouldn’t go amiss amongst the fast and furious ins and outs.
Well said, well researched and if they do read your bit and the comments, then a bit of make do style help wouldn’t go amiss amongst the fast and furious ins and outs.
Well said, well researched and if they do read your bit and the comments, then a bit of make do style help wouldn’t go amiss amongst the fast and furious ins and outs.
Italian Grazia has nothing to do. It’s not about gossip, but just aboust social articles and wearable but really classy fashion. And even the layout and the pics are very elegant. I seriously recommend to have a look at it.
Anglosaxons reduce it all to gossip 🙂
Paloma made a good point. Us Brits generally have a fasination with celeb gossip so weeklies, in order to compete, need to have a certain element of goss in order to be bought by the masses! I love reading Grazia for a quick fix fashion but hve occasionally been known to read to goss articles too!
My Mum used to read Grazia in Italy when I was a kid, back in the ’80s, and it was completely different indeed from what you find in the shops today… much more stylish, but also conservative, I’d say.
wow, that old cover is great! Maybe someone from Grazia reads this
I hope!!
😀
love that old cover…
what beautiful composition on that cover. And is it a cape/jacket? Or separates? hmmmm.
i’m Aussie too & … wow, people actually read Grazia?? i js saw the covers and dismissed them immediately, but that 60s cover makes me think twice
As an avid Grazia reader in Australia, I have to agree with you. I don’t read any other tabloid like that. It’s the first weekly mag I’m happy to read during my weekend breakfast but the cover is just too tragic.
This week when I was grabbing a copy the guy at the newsstand asked me whether I liked the mag.. I told him that it was less trashy and he seemed rather amused. .. dear or dear
cool site!!
🙁 i’ve still not yet seen a copy of grazia… i guess it’s from living in non-grazia territory.