Google ‘Standard Deviation’ and you don’t get anything remotely fashion related. In fact, I didn’t even want to try and understand what came up in the search results. But add NY at the end and you have a new-ish New York-based online shop named Standard Deviation. With a dash of La Garconne-minimalist e-shop layout but with a stronger focus on indie labels that all seem to make house-model Alicia Carruth here look like she’s pretty much got her perfect pat-pat wardrobe sorted out. If my wardrobe looked this ‘effortless’ and ‘soignee’, well, that wouldn’t be me but as with most things, a bulk of these pieces by the likes of Heimstone, Eventide, Future Classics, Society for Rational Dress, Beckerman and Mine would all sit very nicely with my other bits of wardrobe randomness…very nicely indeed.
oh thanks for that link, can see this shop becoming a fave online browsing destination. particularly like that Nicholas K jacket in the sixth picture – very tempting!
really love that short-sleeved leather(?) jacket – it looks so soft and yummy…
Cute stuff!
I remember standard deviations all too well from a statistics course…needless to say, I like these Standard Devs much better!
wow, i like these pictures a lot!
Very nice designs!
i’m not sure about the rest of you, but standard deviation has permanently left a scar for giving me the worst time in school! this collection sure helps alleviate my horror!
tish tish standard deviation is very useful for all manner of things including clothes sizing!
However Standard Deviation NY is much cooler and has fabulous fluid pieces of fabric making great items for any wardrobe effortless ones or random ones!
tish tish standard deviation is very useful for all manner of things including clothes sizing!
However Standard Deviation NY is much cooler and has fabulous fluid pieces of fabric making great items for any wardrobe effortless ones or random ones!
Ah, such cool clothes.
Some great-looking pieces here. I’ll have to check it out!
ooooo i like the coat in the fifth picture.
i love that purple dress! wow.
As a maths nerd, I lol’d when I saw the name of this store. But now, I have even more mad love for you because I think you may have pointed me in the direct of a store that seems to sum me up perfectly – I want everything there! Good think I’m working tonight because I’ve already spent my next paycheck!
There is a band called Standard Deviation in my town…but there music is really bad.
mmm…
these are clothes I can see Blair Waldorf in!!!!
cute 🙂
i just found this web site the other day! some very cute dresses.
Luuurve (yes, my affection extends past regular “love”) the loose jumper when you scroll over the last picture on the left.
I’ll be looking at this one! I love what you featured!
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