Trusting Trosman

I’ve briefly talked about success in fashion not necessarily dependent on making it to the schedule of Paris Fashion Week.  Concentrating on success in their own origin country is sometimes beneficial to really carving out a label identity and it maybe that certain designers only have a local appeal.  I can’t see how that last statement can apply to the label Trosman as the architectural processes, seasonal trend-free approach and general beauty of the clothes, I should think would be attractive for a lot of people, not just those in Buenos Aires who are blessed with three beautiful Trosman stores.

Jessica Trosman is staunchly based in Buenos Aires and it is clear from her bio that she treasures her independent way of working, citing influences as far from fashion as possible (National Geographic and the architect Charles Eames) and likening her studio to a power plant or car repair shop.  Her AW07-8 collection is splendid in interesting drapings which should look tired and somewhat ‘done’ but I think Trosman adds a different dimension with her techniques of embellishment.  Just as you think you’re seeing another ‘draped’ collection, something else pops up that makes you go ‘Well..hello there!’.

Trosman, however isn’t as widely stocked as one might think considering her establishment in her own country and on the international fashion scene.  In London, supposedly Harvey Nichols has it (though I’ve never seen it) but I stumbled upon it via the London boutique mini-chain Question Air which still has a few of the SS07 pieces on sale (very bargainous discounts might i ADD!).

I snapped up the giant bead and jersey necklace which should prove to be more of an extension of an outfit rather than an addition.  I just hope that Question Air will continue their support by taking in a hefty amount of stock for the new season as a ticket to Buenos Aires is a tad steep to seek out a designer (though I am planning a trip next year to the continent I’ve never been to…South America…).

9 comments

  1. I am in this draping mood recently because I discovered how to drape fabric myself, so I am very interested in these collections where designers use a lot of draping! I think its and interesting way to create a garment, which ends up looking quite unique! Great post!

  2. oh my goodness, this makes me want to move back to the uk. i hate the dollar is so darn weak.
    : (
    beautiful clothing. really…

  3. Argentinean fashion is moving fast, not only designwise but experimenting with textiles producing extremely interesting and innovative designs. love that you posted about trosman but you should also check out tramando, jessica trosman’s former partner (http://www.tramando.com/) and a.y not dead, both being personal favourites (http://www.aynotdead.com.ar/).
    been a fan a long time! cliche but keep it so fabulous!

  4. hi susie! i just found this post (from your recent mention) how cool that you are posting about trosman… i’m living in buenos aires and i was just in trosman the other day…if you’d like i can see if i can take some shots for you, the window display is really cool.
    i still have stars in my eyes from buenos aires fashion week wrapping up. and it’s true, designers here are really, truly, onto something. (and if you are making usd, the collections are affordable!) the energy/beauty /fashion here is incredible.
    cheers, 🙂
    jenny

  5. jessica trosman and martin churba are the best, but its funny because I went to the faculty of design in Buenos Aires and no one Knew them. Thats just sad. I worked in tokio and designers there love them but we argentinians never apreciate what we have.

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