I’ve railed on about ASOS in the past and how it’s not their wares that are the problem but the way they are presented in a rather vulgar cheap-glam manner. But it looks like they REALLY are trying to branch out from having that reputation of being a cheapie/Heat magazine-influenced fashion merchant and broaden their target market by adding brands that are looking very enticing indeed… Antik Batik, bStore, Eley Kishimoto, Opening Ceremony, Sara Berman. I don’t get many Little Miss UPS requests for ASOS but I suspect it will increase once that whole list is on board. I do want to plead to ASOS though….. please don’t cheapen a lovely Sara Berman dress or a cool Opening Ceremony top with a wag-wannabe-esque model in a pose that is about as dated as The Babysitters’ Club books (though I did really love those books…). I beg of you…
youll be in for a treat! opening ceremony shoes are aaaaaaaaaaaaaamazing. and actually the website will be helpful to even the new yorkers like me who can go to the store but can’t get stock that’s been sold out (like their shoes! ooh, their shoes!).
you Londoners have access to the best clothes
-h
yay! i loved the BSC, just one more reason to love you