The latest bag sweeping London isn’t a Chloe Paddington, an MJ Stam or a Louis Vuitton speedy. Nope – it is in fact a free canvas print tote that comes free with this month’s Marie Claire. Available in green, red and brown, EVERYONE has been carrying it. Office workers carrying their gym kit in it, students hauling their heavy books with it, old ladies using it as a grocery bag and people like me using it as a handy iBook carry case. It’s a handy accompaniment to smaller leather bags or even good enough to carry it on its own. It’s a useful size that’s not too big or small and in a fun, likeable print, it’s no wonder everyone is using it. Who’s complaining at the price tag as well! I got my copy of Marie Claire for one pound in WHSmith because of some sort of special offer and now I have a useful tote. Magazine freebies are usually things I throw away but looking back, I seem to have accumulated some very useful things – a Paul & Joe print cosmetic case, two Anya Hindmarch pouches that I put my contact lens cases in when I’m travelling. Interesting, how its always magazines like Cosmopolitan, Marie Claire and Elle that go freebie-crazy whereas Vogue still detaches themselves from such ploys. I suspect it must be their supreme circulation figures.
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ha! i have the red one!
love your skirt in that pic. any chance you could post the outfit in your style diary?
i love that tote. any chance of getting it in the US? and could u possibly post and article about DIYing with plain tote bags? im thinking of getting into it…
i: I actually didn’t take a picture of this outfit but I have worn this skirt a few times and the pics should be on the Style Diary.
I don’t know whether the US version gives away the same freebies….. can anyone answer this question?
I have been thinking of DIY-ing totes as well….I have a few ideas and will hopefully do a post about it.
I have the same as you (in brown) but I wish I had the little Paul & Joe bag too… So pretty ! Is it really strong enough to put your laptop in ? Mine is quite heavy, I think I won’t try…
U.S. magazines never give out freebies…sigh
My best mag freebie ever was a Reiss umbrella that came free with…Elle, maybe? So useful, especially on days like today!
I remember when I was at Uni about 1/3 of the class used an Antoni and Alison spotty Elle freebie to carry folders around in. Now I keep spotting a floral thing that came with glamour a few months ago.
sad! this is what i miss about the UK! the US doesn’t seem to believe in magazine freebies..