Behind the Seams at Chanel

Behind the Seams at Chanel

Again, chronological oddness here as I revisit Chanel’s haute couture collection.  During London Fashion Week, for the first time, Chanel had bought their S/S 15 couture collection over for those that couldn’t make it to January for the show, to peruse or yes – if you’re one of the elite few – to buy.  It was a two-way view on a haute couture show that normally drums up column inches, sweeping panoramic photos of the set and effusive but blurry descriptions of clothing because there are seventy or so looks to dissect.  Our main takeaway is the overall theme – (this season it was simple – “SPRING!”) and the set – 300 mechanical flowers that took six months to develop that opened the show when watered by Baptiste Giabiconi.





I went into Chanel two days later to have a glimpse of the working reality of the ateliers of what is the oldest and arguably, the truest haute couture house.  With four ateliers – two for tailoring, two for “flou” (or draping) and a “Madame” manning each one, there’s a system in place that works for what is in fact a profitable (although Chanel won’t say how much…) business.  Speaking to Madame Josephine, who heads up one of the tailoring ateliers, the emphasis is always on the “client”.  “Haute couture is unique because there is no boundaries,” she said.  But that they can always modify and adapt designs to suit a client’s needs.  She smiles discreetly when asked about the relationships she has with clients.  It is a secret closeted world where the house won’t divulge much and you’re left guessing and fantasising about the sort of woman that can sink tens, even hundreds of thousands of pounds on an outfit that actually isn’t about the brand (there are no Chanel labels sewn into haute couture outfits) but about hidden secrets that only the wearer can enjoy.  These are the things that we got to discover (although only partially) at the London haute couture presentation.   

Walking around the atelier, the pattern cutters and seamstresses were already busy drafting up orders.  The show had finished but the work still carries on.  Jacqueline only had a few minutes to speak before she had to go to attend to a fitting.  The passion though was evident enough.  “We work so hard but it’s always worth it when you see the show,” she said.  “This season, we loved the lightness and the prettiness!  Tres jolie!”  That lightness was communicated through a lot of the daywear which is a particular strong point for Chanel, which they do very well on.    
















Chanel emphasise repeatedly that daywear is their couture forte.  And for S/S 15 – there are a myriad of options entered around the new Chanel suit – with a narrow shoulder (shaped with what the atelier call a “hammer” sleeve) and a cropped shape that Lagerfeld had come up with to elongate the body by bringing the waist higher up and lengthening the skirts.  Can the midriff be adjusted for the customer should they wish – yes, but only ever so slightly.  Jackets are differentiated with bias cut seaming at the back or as they put it, “couture sans couture”.  On a simple little black dress. mesh strips are built in and lined up with a precision that was difficult to achieve.  These seams and lines only look like great technical feats when seen up close and also when compared to a conventional off-the-peg piece side by side.

“We are the only ones that do things this way,” said Jacqueline about Chanel’s ‘true’ approach towards haute couture.  Perhaps she was referring to the way Chanel makes uses of its  Paraffection companies – Lesage, Lemarié, Massaro, Montex, Lognon, Desrues to name a few.  Within one haute couture collection, practically all of them were put to use.  Maison Michel did the cloud-like tulle hats.  Massaro made the leather booties.  Montex made specially cut flower sequins.  Desrues the bejewelled buttons.  Lognon, an origami pleated fabric.  And of course Lesage and Lemarié who took care of all the feather and flower embellishment and embroidery.  It’s a back and forth process between these metier d’arts ateliers and the central Chanel atelier.  Sometimes there are logistic nightmares where pieces can’t be transported.  Jacqueline recalls that the final wedding gown was too large and delicate to travel so the people from Lesage had to come over. 











As the looks begin to blossom and really flower in decoration, the details get mind bogglingly complex.  Lagerfeld’s flowers were all fantasy – he didn’t really refer or replicate specific species but instead in his laboratory created new breeds.   An orchid tweed woven by Lesage (yes they also weave fabrics too), with strands of lace, ribbon and tulle that pop with vibrancy when seen up close.  The ends of the tweed jacket above were unravelled carefully to fit the model, who was switched at the last minute.  Delicate lace cut with holes the shape of petals, are then folded in and double stitched to achieve a sort of origami lace that is was significantly time consuming for the ateliers to achieve.  Underneath all those hours of embroidery, the thousands and thousands of sequins, beads and hand-cut flowers are yet more layers for the wearer to enjoy.  Flowers embroidered on the lining for instance so that your legs might brush up against soft organza blooms or a voluminous tulle skirt with poppy red painted patches that can really only be seen if you lifted up the layers.  And of course for extra Chanel appeal, a soft pink quilted cushioned lining to contrast with the hard flower shaped sequins and beads on a heavy coat.  












Whilst the secret is never going to be fully revealed, Chanel have endeavoured to open up their worlds of savoir faire so that we can understand the real point of haute couture.  It exists both as a real endeavour to outfit the women that can afford it but also as a way of pushing techniques to a limit.  “There are no limitations,” said Josephine repeatedly.  In these sets of in-process photographs, you can see specific looks from toile to model.   Look number 65 for instance with its hooded cape in two-tone tulle, embroidered bustier and organza skirt adorned with hand painted flowers, which takes over 750 hours of work just to get the embellishment correct.  I don’t quite know how to imagine it but Lemarié cut feathers into the shape of petals and applied each one individually with tweezers and they’re then hand painted and appliqued onto the organza skirt.  The sequins adorning look 56 are hand dyed individually so that they gradiate in plummy pink from outside.  From a front-on picture, you just see a mass of pink.  Getting close to haute couture is no easy feat unless you’re working in the industry or are a customer but with every high definition image, our general perceptions of haute couture surely has to change.  It isn’t just a spectacle.  It isn’t just a two hour wave of social media frenzy.  It’s a living and breathing thing with hands and heart, and despite Chanel’s presentations and behind the scenes reportage, there are thankfully still a sea of hidden secrets embedded into those clothes.  Mystery and fantasy – two components that are slowly ebbing away in today’s fashion world.

























Leave a comment
    • andreea

      2015-03-10 at 10:41 AM

      i often hesitate between admiring the beauty and complexity of the clothes and rejecting the consumerism and marketing of it all…

    • Pierre

      2017-06-02 at 2:52 PM

      I agree. Interesting too, I just read clips from a rare interview where Mr Lesage himself spoke of his concerns in 1991 he said, “The haute couture risks being Seventh Avenue. You have perfect excellent American designers but Seventh Avenue is Seventh Avenue, it is all money making.”

  1. Jeannie

    2015-03-05 at 9:06 AM

    Not to diminish its strength, but this has seriously been the prettiest collection I’ve seen thus far. There’s a unique fairytale, fantasy element to it all in a softly gentle way

  2. The Undercover Giraffe

    2015-03-05 at 9:57 AM

    really enjoyed the photos where they were actually putting together the clothes
    really interesting to see the process!

  3. steph

    2015-03-05 at 11:11 AM

    its really astounding. lovely. its one of those things where even if you don’t particularly love the outcome you can 100% appreciate the work

  4. Amelie

    2015-03-05 at 12:08 PM

    I haven’t seen a collection from Chanel that I actually found myself liking – until now. I love the vibrancy of it all; the idea of floral prints does remind me a lot of some pieces that Marni has done in the past.

  5. sasa

    2015-03-05 at 12:39 PM

    Great! These details are so cool:P

    Shall We Sasa

  6. Sophia

    2015-03-05 at 3:24 PM

    I always love seeing the making and details of a collection. It makes the clothes seem much realer.

  7. GapToothedGirl

    2015-03-05 at 4:30 PM

    I love these details…great pics!
    XOX, Gap.

  8. Fashion Snag

    2015-03-05 at 4:51 PM

    Can’t go wrong with Chanel!

  9. Bobbi Trim

    2015-03-05 at 5:08 PM

    Love the up close detail you shot…especially the buttons & sequins!

  10. AngieMontreal

    2015-03-05 at 8:24 PM

    Absolutely amazing insanity…the amount of work put in is mind boggling

  11. Matthew Ghabrial

    2015-03-06 at 8:24 AM

    I really enjoyed that- Thank you!

  12. Alice

    2015-03-06 at 10:14 AM

    Love the way you shot the details on each outfit!

  13. Katrina Kaubi

    2015-03-06 at 11:30 AM

    I am amazed! This is very inspirational post for me! Specially loved detail photos! 😉


  14. Chiamaka Abasilim

    2015-03-06 at 1:54 PM

    Love the delicate and whimsical collection.

  15. Cindy

    2015-03-06 at 8:46 PM

    It’s my first time on your blog and i get this wonderful piece on Chanel Haute Couture. amazing!

  16. Mol

    2015-03-07 at 11:45 AM

    Beautiful. Dreamlike.

  17. A. Sanders

    2015-03-09 at 9:46 AM

    Outstanding…..oh to be able to watch and observe the artisans at work. So beautiful.

  18. Chloe

    2015-03-09 at 7:10 PM

    Process shots are my favourite! Such beautiful and well planned craftsmanship.

    check out

  19. Katrina Kaubi

    2015-03-10 at 6:31 PM

    It is nice to see Estonian girls as a model in Chanel show! Good job! 🙂


  20. Withey

    2015-03-11 at 9:15 AM

    I like these fashion clothes

  21. Natalia | Fashioned by Love

    2015-03-12 at 11:18 AM

    Such a fantastic post! As much as I love Chanel shows, I always find it more fascinating to see the work that goes into each garment, the details, the secrets. So much more fascinating. Thank you for the story and wonderful imagery. x

  22. The Provoker

    2015-03-13 at 10:06 AM

    That’s what I love about StyleBubble, the behind the seams details, this made me emotional, even seeing the toile (I feel calling a couture toile a toile seems offensive), and working up from that on almost a cellular level of custom embroidery, and the meticulous craft involved in the process still makes my jaw drop…!

  23. Indian Sarees Online

    2015-03-15 at 3:55 PM

    The dress and color combination is grt…we have Indian fashion store..the dresses are beautiful but quite different from Indian fashion..

  24. Christine Merlier

    2015-04-17 at 8:08 AM

    De véritables spendeurs, dignes du XVIII em…Ce sont, pour moi, des costumes de théâtre, de revues…Des prodiges d’artisans, ce sont eux qui méritent les éloges et l’admiration pour cet extraordinaire travail.

  25. Cathy BERNARD

    2015-04-17 at 10:26 AM

    Monsieur Lagerfeld démontre qu’un atelier de broderie peut travailler dans un esprit totalement contemporain, avec tous les materiaux et techniques existants dont son talent (et sa créativité inépuisable) profitent avec intelligence. Il est rassurant aussi de savoir que sans les mains expertes des brodeuses, rien ne serait possible. Visite passionnante. MERCI!!

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