Flower Bombing

Flower Bombing

In the S/S 12 issue of Bon Magazine, writer Anja Aronowsky Cronberg investigated the origins of what appear to be “African” textiles.  Specifically the brightly coloured wax prints that can be found everywhere from markets in Ghana to Dalston in London and even my local shop in Seven Sisters, where they’re made up into the most awesome Church going ensembles you’ll ever see.  Cronberg discussed our collective vision of Africana and the fact that we think represents an “African” aesthetic actually comes from Holland.  In the town of Helmond, since 1846, the Dutch textiles company Vlisco has been exporting Real Dutch Wax fabrics.  It’s a tale of a strange cultural assimilation, caused by colonial occupation and trade routes.  The batik technique came from Indonesia, formerly known as the Dutch East Indies, when was then industrialised back in Holland.  The fabric was then exported to the Gold Coast in West Africa (present-day Ghana) and was made popular there.  From then on end, Vlisco began to cater to the West African market, incorporating local tastes like incorporated leaders’ faces into designs.  With cheap Chinese copies flooding the market, you’re likely to see any number of kitsch motifs like mobile phones or pop culture icons worked into the cloth.

This was the first thing that came to mind when I went to visit Viktor & Rolf preparing their haute couture collection in Paris in a temporary atelier, before their show on Thursday.  Giant babydoll dresses literally exploded with that familiar “African” wax print (I did point out, like a number of other reviewers, the “Flowerbomb” reference but the duo were unaware of the irony).  All the fabrics were specially created by Vlisco using one singular flower motif which then build up in colour as the silhouettes progress.  Viktor Horsting and Rolf Snoeren said they wanted an upbeat and cheerful collection.  That seems like a facile explanation, especially when you delve into the origins of the fabric and consider the eerie use of the Rosemary Baby’s lullaby in the show soundtrack.  By choosing to use this Real Dutch Wax cloth, Horsting and Snoeren strengthen that original Dutch connection but also seek to elevate what we see as a “cheap” cloth to new heights.  It follows on from similar mono-focus haute couture collections centered around printed tattoo latex and red carpet dresses.  This approach feels singular and relevant as we constantly try and define the parameters of haute couture.  How does it become more “real” or “modern” or “new”?  Horsting and Snoeren’s answer is to use fabrics that almost have a day-to-day familiarity for us and completely flip their context.

Snoeren and Horsting’s penchant for the surreal and a play on proportions and perceptions,really comes into its own as smocking is enlarged on dresses that are inspired by baby’s dresses.  Petticoats are layered up to extremes, reminiscent of that brilliant S/S 10 hole-filled tulle collection.  The prints build up in colour and also transform from 2-D surface to 3-D .  They appear to grow from the fabric, picked out by cut-out flowers lifted up by an invisible force of nature.  Even the black outline of the wax cloth lifts off in an outward direction.  It was lovely to see Horsting and Snoeren’s transplanted Amsterdam atelier at work in Paris, piecing these delicate ensembles together.   On the head, stalks of wheat, elongated by carbon fibres are woven into mad feats of millinery.  They reference fellow Dutchman Vincent van Gogh and his Wheat Fields series.  “I put my heart and soul in my work and have lost my mind in the process,” is a van Gogh quote used in the press release and is an appropriate summation of how Horsting and Snoeren approached this collection.

Some might see the show as a pointless exercise – one that serves no purpose other than theatrical indulgence.  As a counterpoint though to their increasingly commercial ready to wear, this is Horsting and Horsting having complete carte blanche to push their atelier to an extreme.  And for me extremity in any form in fashion is definitely something to be commended.  As it turns out, art collector Han Nefkens has bought three of the dresses already and they will be donated to the Museum Boijmans Van Beuningen in Rotterdam.  That’s a purpose in itself as these growing bucolic silhouettes can be seen as an artform.  As for wearers?  V&R’s last red carpet haute couture collection was wittily worn…errrm, on the red carpet.  Someone will have the chutzpah to do the same.  















































Leave a comment
  1. Jeannie

    2015-02-01 at 2:06 PM

    How serendipitous that it should live up to its name!


  2. Eden

    2015-02-01 at 3:22 PM

    Love the creativity of these outfits!


  3. Yvespink

    2015-02-01 at 4:06 PM

    Nice colourful designs, love the Ankara textile material


  4. Sugar Vendil

    2015-02-01 at 4:18 PM

    I’m going crazy over these dresses! I’d be so happy just to try one on. V&R are my favorite designers.

  5. Sugar Vendil

    2015-02-01 at 4:18 PM

    I’m going crazy over these dresses! I’d be so happy just to try one on. V&R are my favorite designers.

  6. Victoria

    2015-02-01 at 5:20 PM

    How creative! Loving the designs 🙂

  7. Madame Ostrich

    2015-02-01 at 6:00 PM

    Susie– just wanted to let you know that one of the many reasons I appreciate your blog is because of it’s precise attention to the historical and cultural factors that influence our perception of style. The history and appropriation of the floral batik is interesting and really brings new depth to this beautiful collection.


  8. Fashion Snag

    2015-02-01 at 6:21 PM
  9. sasa

    2015-02-01 at 7:21 PM

    These flowers are amazing<3

    Shall We Sasa

  10. Augusta Wind

    2015-02-01 at 9:00 PM

    It’s good when you need to stop and think for a bit when you see a show. This happend to me when I saw this show.

    I was holding my breath for the new show, after there last show (the zen garden), but no problem there, it’s even as good.

    I work at the Boijmans van Beuningen museum in Rotterdam, I would love to show you around when you came to visit!

  11. Alice

    2015-02-02 at 12:19 PM

    Amazingly creative! Art at its best!

  12. Rachel

    2015-02-02 at 2:02 PM

    I love the use of the Dutch Wax fabrics. Yes the clothing is all very beautiful, but whether they’ll admit to it or not, they are re-recontextualizing this fabric that has a long and interesting history, as you’ve pointed out. In a way it’s reminiscent of artist (and designer?) Yinka Shonibare’s work. He has been making pieces for years commenting on colonization, all focused on westernizing the already technically but not aesthetically western Dutch Wax fabric.

    • stylebubble

      2015-02-02 at 4:35 PM

      I should also have mentioned Shonibare as I love his work!

  13. lidia nicolis

    2015-02-02 at 2:36 PM
  14. Milex

    2015-02-03 at 2:34 AM

  15. pam

    2015-02-05 at 8:07 AM

    I LOVE THIS! The 3 D work on ankara to amplify patterns is something I’ve seen here even as a child… but never this extravagant. I just wanted to let you know mobile phones prints have been done ages ago… GSM was the name! The designs on wax prints have percolated from collaborations with local women, traditional motifs and even events over the decades. We also have had many “wax” print factories in different African countries that are not Vlisco or Chinese making their own designs for a while now. How they fare with globalization and high production costs is another matter…

  16. Laura Casas

    2015-02-13 at 10:22 PM

    WOW !!! This is a party for my eyes and brain ! this is why I love fashion so much!!!!!

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