>> Following on from my observations of all things Japonaiserie, Farfetch’s announcement today of their new Japanese site and the winner of their annual Superstore award going to Restir in Tokyo, is a pleasant surprise. It marks an exciting step of expansion as Restir becomes the first store in Asia to join Farfetch’s already impressively global roster of 300 independent boutiques. Restir in Tokyo’s Roppongi is a bit of a mind bending experience as one of the largest multi-brand stores I’ve ever been to in Japan, representing both international and Japanese brands in a super slick setting. What Restir’s inclusion as part of Farfetch means though is the eventual addtion of further Japanese boutiques and brands, which is music to my Japonifile (Japanonifreak?) ears. It would be great to see the many, MANY brands that you can only get in Tokyo available at the click of a mouse.
I dropped by to check out the shoot Farfetch have done to celebrate Restir’s Superstore win. In a geometric take on a traditional washitsu room, a selection of Restir’s international buy like J.W. Anderson and Marques Almeida is mixed with their impressive in-house brand Le Ciel Bleu that will be exclusive to Farfetch. “Basics with a twist” seems too lazy a description for the pieces but Le Ciel Bleu does hit that affordable contemporary sweet spot that makes it one to seek out on Farfetch.
From the Restir pieces going up on Farfetch, I was most impressed with the selection of Comme des Garcons noir collection designed by Kei Ninomiya. It’s the latest addition to Comme family which I’ve only ever seen in Dover Street Market and in Japan but now all this lovely textured black awesomeness (it takes a lot for me to praise all black…) is available online.
Farfetch’s Japanese love-in carries on in this nifty interactive film entitled “Game On”, where you get to control outfits and bring up credits by pressing Enter and Shift keys making it truly shoppable.