Supa Dupa Fly!

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>> Longtime Style Bubble readers will know the dealio.  London Fashion Week is the time when suddenly everyone needs a writer, an opinion and words are needed elsewhere.  So I am boshing out 1,000+ words every night.  Just not here.  That said, I've got loads to say and lots to love.  You'll know in due course which shows have rocked my world in due course.  In the meantime, I give you the Insta-opportunity of London, nay probably the season.  If you haven't seen any pics of Sophia Webster's garden of madness presentation, held yesterday before the Topshop Unique show, then please do gorge on all of this cuteness.

Some people have alredy clocked that I have a blatant bias towards young Webster.  Apologies if her particular brand of kitsch-fun-kawaii-cute-chic isn't your thing (although actually, I'd question the presence of your soul if you didn't at least find SOMETHING to like about any of these pics). Everything about her aesthetic just makes me want to exclaim "Yay!" over and over again (which is exactly what I did, much to the bemusement of other sodden guests who weren't quite as happy as I was).  Overanalysing what Webster does is just a waste of words.  She does what loves and she does it well.  The thematic spin on this S/S 14 "Supa DupaFly" collection was a trippy garden party with butterflies fluttering around from the late nineties overhang.  Webster clearly remembers a time when a satin shirt printed with butterlies tied at the waist was a hot look back in the day (I had one in orange in some sort of cheap polyester fabric that I wore to death).  The iridescence of dragon fly wings make their way over to many of the shoe finishes.  You could get buggy with the ladybird and bumblebee rucksacks.  The models were the perfect attendees of the best pyjama party in the world where they might write Dear Diary mantras into marabou pens into faux-fur covered notepads or file and paint their nails listlessly and sing along to Shampoo and Ace of Base.  I'm veering into nonsensical speak here.  That's what you get when a presentation constantly fuels your brain with imagination.       

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32 comments

  3. Sophia’s designs are so quirky and eccentric here! I am loving every single pair of shoes in the pictures above. All the pastel colours are soooo cute, and not to mention the UNREAL hair styles!
    I love style bubble, it’s like, queen of all the blogs!
    Keep doing what you are doing Susie!
    Emmie 🙂 xxx

  8. Supa dupa CUTE! Love everything about this! Wish I was there and I wish even more to make one of those items mine 🙂
    xoxo Iris
    A DASH OF FASH

  20. Bad taste ! very very bad taste ! if you are not 16 you will just look stupid with. sorry miss Susie but this is not fashion.

  21. I love the butterfly winged gladiators and heels. I wouldn’t wear some of it but you are right. I did find things I liked within these shots. I loved the flower details on the powder blue t strap shoes too. But my FAVOURITE shoes are the pointed butterfly print shoes in bright colours photographed from above. Are they embroidered and glittered?
    X
    Kiri
    https://kiri-yanchenko.squarespace.com/blog/

  26. This presentation was simply amazing!
    I was also at LFW and really loved her collection!! Actually, it’s quite similar to ours, inspired by comics and Roy Lichtenstein work!! Have a look here >> http://www.etrala.com/
    Best
    Maria xx
    Etrala London

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