Link Up

Link Up

I finally did the chore that bloggers hate which was to clean up my links list.  It was admittedly ridiculously long and perhaps lacking in a vigilant editorial eye.  In the ye olde days of blogging, you'd have a tight knit community of trading links and commenting that grew to be unsustainable when you felt pressurised to add a link because certain bloggers would badger you to death with "SEEMYBLOGSEEMYBLOGSEEMYBLOG!" comments.  I don't mind the sentiment.  Sure, everyone wants to get their blog out there and now it's harder than ever to do so.  That said I'm a firm believer though in things naturally surfacing because they're good, which is how I found most of the blogs listed here.  

Cleaning up the links list was an exercise which followed on from an interesting conversation on Twitter I had mainly with Rachel Deer, an avid fashion blog commentator, which had sprung up from a post I read on A Hit of Sarah's blog, expressing a dissatisfaction with the way the blogosphere has evolved in recent years, or rather how a hierarchy where personal style blogging with little appreciation for writing or substantial content has emerged.  She's not the only one.  After going through about a 400 links consisting mostly of dead blogs and spam/porn sites sitting on expired domains, I also came across a fair number of similar posts, declaring said blogger's decision to quit the game because they felt dejected, unappreciated and generally frustrated.  

The Twitter convo I had with Rachel and other people, which I've pieced together at the bottom of this post, discussed the lack of diversity within the upper tiers of fashion blogging.  As in, those that are raking it in and wielding influence over a massive readership and social media followers, are generally of the same ilk of blogging and that is the genre of personal style blogging.  I think the conclusion was that we could appreciate this genre (and afterall, you could say I myself contribute to that category) but that diversity, niche-led content and a celebration of individuality needs to exist and not just exist, but flourish, gain traction and get those numbers up so that they too can reap rewards for taking the time and effort to create content that is more leftfield.  You might say that the numbers speak for themselves and that if the reader were into it, then bloggers who do churn out more weighty content would have huge traffic numbers.  To that I'd bring up the comparison to fashion magazines and say that the readership of say a Dazed & Confused is tiny compared to that of US Glamour – but both their audiences are highly valued by advertisers and the industry for different reasons.  If it's a straightforward numbers game, then that's a depressing thought.   

Therefore, I thought I'd take the opportunity to highlight ten of my favourite blogs at the moment, which are carving out their own niche and doing it sometimes annonymously, whilst appearing to enjoy the act of blogging for what it is – which is independent guerilla content creation – that thing that makes me mega chuffed to press the Publish button on every post.  You keep on pressing that button not because of the potential financial rewards, freebies or perks but because you want to see something come to life on screen that you have created.  You'd keep doing it even if only your mum was reading it (in my case, I don't even get the mum traffic).        

The Cutting Class – My natural go-to answer for everything really.  What's my favourite blog?  The Cutting Class.  What's the future of fashion blogging?  The Cutting Class.  To clarify, I mean when people ask me where I think fashion blogging should go, I say there needs to be more niche-led blogs that have a unique hook, which this blog does, as it takes the time to analyse pattern making, design detail and garment construction of collections.  Ok, so I know the author in person (she keeps her identity annonymous on the blog) but I actually got hooked on it before I found out its true author.  She's also just self-published a book entitled How Patterns Work, which I've not yet seen but am confident if it's a fraction of how fascinating The Cutting Class is, should be a great resource and read for any fashion enthusiast.   


Lynn & Horst – How can I learn how to write as succinctly as Lynn & Horst fo on its realm of aethsetic exploration?  The imagery alone would be worthy enough as an inspiring Tumblr-esque blog but Lynn & Horst take the time to add credits and accompany posts with a thought provoking paragraph to really bring those images to life be it J.W. Anderson's collections or artwork by Ken Price.    


Pictures & Paper - Vicky Kear has beaten me to the punch with Pictures & Paper.  I've always wanted to keep up a regular section on Style Bubble to review magazines, zines and interesting fashion publications but … err… content continuity and regularity is just not my thing and so I'll leave it to Kear to post photos and accompanying honest reviews on the latest interesting independent rag mags.  


The Window Shopper - A lot of the blogs that I've listed here celebrate the written word but it's also brilliant to find a niche within image only blogs that hasn't yet been served.  Vicky documents interesting window displays and visual merchandising on The Window Shopper which along with set design, art direction and show production is a field in fashion that is fast emerging from behind the scenes and becoming a part of our lexicon of understanding fashion as a complete creative entity.  


The Guilty Hyena - Sometimes the "CHECKMYBLOGOUTCHECKMYBLOGOUT" comments do throw up some good gems.  Actually that's doing The Guilty Hyena a disservice.  She's actually a regular and witty commenter on the blog so it's no surprise that her blog is a good 'un.  Beautifully designed, visually stimulating and with taste that is right up my stra√üe, it's definitely not a guilty pleasure to be checking her blog on a daily basis.  


A Hit of Sarah – Ah the blog which started this links haul and niche blog appreciation.  A Hit of Sarah is written by errr… Sarah, a journalist and publicist based in New York.  It's the kind of content mix which I love – interviews with creatives and designers, discussion topics and exposure on new talent, all with hefty chunks of text.  I read and rejoice at every 100 words hit in a post.    


Origami Mon Ami - I love writing that expresses enthusiasm about fashion with visceral sentiment.  Beginning a post with "If I could just stop licking the screen for a moment…" is always good in my book.  Lena Loginova in Brussels writes about young designers and visually amazing things with that kind of wit, which sucks you in.  Her pictures also do generally make me want to lick the screen.      


Of Stranger Sensibilities - Joy of Of Stranger Sensibilities has the sort of taste and style that pink-loving, tulle-hugging, frill-humping me won't ever be able to fully enjoy.  That doesn't stop me from reading her musings on sartorial goodness, culture and clothing with provenance.


Youth Savage – I found her blog through a comment on The Business of Fashion and hurrah-ed for a blog that again, does that mixy thing of combining outfits, collection reviews/features as well as general commentary.  I loved her recent post on Honest By, the entirely transparent label by Bruno Pieters.  Youth Savage, as the name suggests, has a definite opinion on the state of fashion and isn't afraid to express it at any given instance.  


Part Nouveau - Highlighting the cyclical nature of fashion, this blog written and conceived by Lilah Ramzi, who is a graduate of fashion history, is fast becoming an industry favourite and for good reason.  It picks up on nuanced similarities between the past and present, sometimes with a short time gap that suggests fashion's tendency to repeat itself, perhaps needs to be checked.   



Oh and if you still don't have enough reading matter here's that long-ass Twitter convo… 



Leave a comment
  1. Iwona

    2013-08-21 at 4:11 PM

    Very interesting post!

  2. designcloseup

    2013-08-21 at 4:17 PM

    That was a very honest assessment of the blogosphere Susie and as someone who likes style but invariably favours substance over style, thank you for sharing with us those great blogs, some of which, just like yours, I look forward to read.

  3. Eileen

    2013-08-21 at 4:17 PM

    I love the newly updated link page! Thanks for introducing these amazing blogs to us…they’re all very inspiring for better blogging.
    <3 Check my blog

  4. Rachel

    2013-08-21 at 4:55 PM

    Thank you for sharing this conversation and mentioning some really well-worth-the-read blogs here(I have followed A Hit of Sarah’s work for the past year or so). I have been a reader of yours for years and I have always appreciated the text-heavy accompaniment you post alongside each outfit image. A little over a year ago this same conversation sparked my desire to start a blog that explores the politics of fashion (and some art, since I have a soft spot in my heart for it). While I have been lurking in the shadows all this time, and I know you are incredibly busy, I have always wanted to ask you if you would be willing to stop by and maybe read a piece or two? I would really value any insight you have on the topics I cover–and since this post is about other blogs I am going to take this opportunity to stop being such a coward and ask:

  5. FashionSnag

    2013-08-21 at 5:09 PM

    I totally agree with your survey of the blogging world. I am happy you shared these unique blogs with us so we can look at something a little different from the usual.

  6. Khoa

    2013-08-21 at 5:19 PM

    I savored every single word of this post, Susie. I’m young and new to this whole blogging game, but to be perfectly honest quite mortified at the current state of blogging. Almost every fashion blog now is about outfit posts and clearly shows serious lack of efforts in writing or thoughts. Sorry if I’m going to come off as cocky or mean, but the styles of most so-called (male and female) personal style bloggers (even some of the big league ones) are so devoid of originality and individuality and frankly so average that I put them all in the “just another zara blog” category and recently unsubscribed once and for all. I’m all for outfit posts because at the end of the day, fashion is about wearing clothes but don’t do it on a daily basis and if you decide to do it on daily basis, make sure your look is distinctive enough. The more I blog and read blogs, the more I admire your passion for fashion and your own fearless and original sense of style and the amount of efforts you put in every post. No wonder why you got to where you’re and still at the top of your game. Kudos and thanks for the links. I search long and hard everyday for quality blogs (in fashion and other genres) to read.

  7. Helen

    2013-08-21 at 5:22 PM

    I definitely drifted away from reading longer-form blogs for a while (“they expect us to read all that?!”) but the homegeneity of so many blogs – not to mention the typos and general disaffected air – has pulled me back towards more thoughtful content. Thankyou for the links, and as someone just starting out (not on my way to anywhere in particular) it’s good to read discussion that steers me away from the throwaway posts it’d be easier to write.

  8. Danielle Windsor

    2013-08-21 at 5:30 PM

    Hey Susie, Really great post, its a good thing to come to light. I’ve been doing my blog for almost three years now…time flies! On top of working full time as a designer I try to update every two days.
    I do it because I love creating a visual diary but I am hoping to push it, the problem is how? With whom? My blog isn’t typically about my personal style, nor do I plan to turn it into that either.
    I am happy with my content and my blogs aesthetic appeal which for me is equally as important. I trend about up and coming artists/photographers/designers etc. I also create inspirational moodboards which I hope broaden my readers vision and let the mind wonder for a minute or two…
    So how can we move forward, that is the big question…going to read Sarah’s post now! Thanks again!
    Add me:

  9. RigillaMas

    2013-08-21 at 5:54 PM

    Hi! I love your blog and your style but I also hate to clean up my feed reader! Some days I’m very angry because it is full of poor-quality blogs. It’s very difficult finding a blog with a great layout, amazing content and good photos. Most of blogs are based on the brands that made some presents to the author and this is really sad. Most of Italian (I’m Italian…) blogs are much worse if it’s possible! Our national best-bloggers are ignorant and presumptuous, there are only few,small blogs which are very intersting, but they are the exceptions not the rule. I’d like to see a new blogosphere where the content is really the king and where a person is appreciated for his article not because of his richness and his it-bags. I’m opening a bilingual fashion blog to help to change this situation and bloggers like you are my inspirations! Thanks for this great post which allowed me to know new intersting blogs!

  10. Tunika

    2013-08-21 at 6:17 PM

    This is very true! The “fashion bloggers” now days just post pictures of themselves wearing an outfit! I don’t consider that being a fashion blogger at all! Read bloggers write and inform about fashion and don’t just share outfit of the day pictures! Thank god that I wasn’t the only person thinking this!
    Even though I just started a blog and I probably have no right to judge but it is disappointing for me as a reader and sad the fact that those are the people who I have to look up to! Seriously, I am happy that a real fashion blog like Style Bubble exists!

  11. Ida E.

    2013-08-21 at 7:05 PM

    I couldn’t hate more the type of bloggers who have so many selfies in their blogs and wear super popular stuff!

  12. the style crusader

    2013-08-21 at 8:08 PM

    Oh yey. So many new and interesting blogs to explore. Thanks for the list! xx

  13. Fashioned by Love

    2013-08-21 at 8:13 PM

    That twitter chat was a wonderful way to discover a few good blogs to follow and enjoy. Felt refreshing. Enjoyed reading this post (though you obviously never read my blog or liked it enough to mention 😉 ) because, although I feel this way, I don’t tend to write about it as my blog is about love for fashion and not things that I find depressing or negative. Thank you for the honesty and also great point about niche magazines vs popular glossies – never thought of it before, but it’s so true!

  14. Anna

    2013-08-21 at 10:34 PM

    I definitely agree with what you say that there is a place for personal style blogs, and the analogy with Dazed&Confused and Glamour is spot on I think- you could equally draw analogies with tv programmes, music, and everything else. Eg there’s a time to watch embarrassing bodies and a time to watch BBC4 documentaries about WW2. People who read personal style blogs and those who read niche ones aren’t entirely separate, it’s a false dichotomy, despite the fact that different people prefer and value more different things. I read both and I admit sometimes I’ll skip the wordy posts when I’m not in the mood or too tired, but outfit posts don’t really need to be skipped, they only take 10 seconds to read anyway.
    I think it also has to do with a (sometimes false, if you want to be strict) sense of individuality that is popular in our time, the idea that no matter what your style (or hobbies, beliefs etc) is, it is wholly individual and unique and you deserve to be proud of it- which is very true of course but it does lead to, say, a woman who wears and photographs a simple dress and heels day in day out having a ready narrative about why that’s enough.
    And also, it must have something to do with how people read blogs and by extension how bloggers let their readers read their blog. I might be completely wrong here but I wonder whether people who favour niche-to use your term- blogs are mostly people who read “invisibly” through a reader, without often visiting the blog to clock a page view, who won’t leave a comment on every single post to just say “cute dress!!”. And the bloggers who want to make money and want the page views will often be the ones who won’t let their posts appear whole in a reader (although readers are not that popular so this may not stand at all). Not that niche blogs have masses of invisible untraceable readers..
    I might be just rambling here, I don’t have a blog so this is all just from a reader’s point of view..

  15. Claire

    2013-08-22 at 2:58 AM

    I find this post very interesting. I get particularly frustrated with the slew of blogs that solely focus on looks and expensive clothes with no narrative to go with it. Even a few lines give personality and context to the images. But as you say there is always a place for pure image blogs. If you have great/interesting style and want to share it, that’s amazing. Some have said it is narcissistic, however you could also say that me posting only my own photography (not selfies) or diy is also narcissistic, by assuming others would be interested in what I create.
    I also miss when blogs were not just $$$ driven. Mine is newish, makes no money and I would be surprised if it ever did, and I am cool with this. It is a hobby that I spend a lot of time on and I love finding other blogs that are driven by the love of their subject and building links in the community rather than making mo money. I have been linked up by some big hitters a couple of times, and had crazy amounts of views in one day – true that is pretty exciting! But the next day it goes back to normal. The thing I like most about that is the new connections to other bloggers that it brings.
    I recently went to a blog meet and met loads of lovely people, but I have to say I felt a bit silly when everyone was swapping business cards because I don’t have any, as I said it is a hobby – I felt maybe I wasn’t ‘serious’ enough about my blog or something.
    There are some amazing blogs that have turned into awesome businesses for their owners, I wholly support that. But what keeps the great ones great is that they have organically grown from the blog owner’s passion for a subject into something much bigger rather than setting out to make money from the start.
    Ok now I am rambling and not really sure if I am making my point correctly… anyway, I really enjoyed reading this post and the discussions that it throws up..Going to read Sarah’s post now!

  16. kayron8

    2013-08-22 at 5:07 AM

    Anything remotely rebellious or chaotic ultimately seems to end up getting commodified and tamed by mass culture, blogs are no different. (That probably makes me sound like a nutty conspiracy type, oh well!)
    Even though I see what your twittersation was getting at and I understand the frustration, there was also something so blurghy and hilariously high school about the tone of it, too. Like the kids at my high school back in the day who would sniffily proclaim others to be “not real punks” even though they themselves drove BMWs they’d been given for their sweet 16s. So serious! In the end, the fashion blogging feels like a next gen, real-time, neverending episode of Ab Fab, somehow.
    But I do sincerely appreciate that you shared some blogs that might be lesser known as a positive means of addressing the issue. And I enjoy hearing your point of view, as always.

  17. dust

    2013-08-22 at 8:10 AM

    As long as you keep the link section! Too many blogs today don’t have one anymore and I’m visiting them less and less because I question motivation behind it.
    My habit is to use your link section daily for years now. That way you get one extra hit too along the way. Never delete link section!

  18. susie_bubble

    2013-08-22 at 9:01 AM

    Ha! I can see what you mean. Any outsider looking in would think it was a po faced, irrelevant and completely First World Problem discussion. That said, it is our livelihoods we are talking about here, however trivial. It isn’t chaos. Unlike punk which was a movement, blogging is now an industry, which people choose as a career choice. What they choose to write about has ramifications and trickle down into the way blogging is perceived and monetised. Sure I’m harping on about “diversity” which sounds like I’m taking some sort of saintly blogging-moral high ground. But I’m also arguing that those people who invest a lot of their time into creating content could and should arguably also reap the same benefits as those that have emerged as millionnaires (fo’ real…) from the genre. But yes, it’s a niche conversation for sure. And yes, we have bigger fish to fry in the world ultimately.

  19. absolutelymrsk

    2013-08-22 at 9:07 AM

    again, our neo liberal social system is not evolving in a good way! it is all about numbers, i remember the conversation we had on the blog works in belgium about louis vuitton! they only seems to wanne work with bloggers with high stats and they do not care about the fact if the blogger fits their identity too! another frustration that is related to this one is the fact that louis vuitton only cares about numbers when it comes to social media too! they care about your money, but they do not care about you as a client who wears their stuff, or maybe i am not the type of woman they want to dress! but on the other hand, the type of blogger they want to work with is not a criterium either! what strikes me is the fact that i care about how they interact with me on social media! why am i so frustrated about a virtual world? root root for this post and thank you for sharing blogs that would not appear on the popular list at bloglovin’! thank you for being a pioneer, a trooper and for being genuine

  20. Purushu

    2013-08-22 at 10:33 AM

    I’ve been following The Cutting Class & Youth Savage for quite sometime ever since I found them at Rivista di Moda. I am glad you shared more such hidden gems who don’t really get the hits that they deserve. It’s probably because fashion blogging has now narrowed down to personal style blogs, where people simply post photos of themselves and write where they shopped without any valid opinion or a point of view.

  21. Daniela

    2013-08-22 at 11:24 AM

    All of these blogs are an example of the many different aspects a fashion blog can focus on.
    Mrs. Lau, your blog is one of those mixing things up so well. I bet each of these places are worth a visit and I am definitely going to explore all of them. At first sight, reading the descriptions you wrote, I find “The Youth Savage” like the blog for me.
    So nice of you to share these beautiful websites. I would like to ask if you know any more London oriented fashion blogs. Please allow me to have a link to company I work for. It is really important for me.
    Thank you!

  22. Kingdom Of Style

    2013-08-22 at 12:36 PM

    I must admit, I get depressed on a daily basis about KOS and it feel so pointless writing about new designers or finds when no-one seems to really care. Yet you go to a personal style blog and the involvement of the readers is staggering. Personal style blogs DO have their place, and I also believe that if you do write about fashion in a reasonably extensive way you should put your money where your mouth is and show people how you make fashion work for you, BUT only as part of a bigger narrative. I really do think about giving it up.

  23. susie_bubble

    2013-08-22 at 12:57 PM

    Nooooooo! Come on – our blogging generation (the early 2005-6 adopters) is already scant as it is! You may have a lot of silent readers that don’t comment but appreciate your content nonetheless. You’re still doing a fantastic job of shedding light to new designers as well as showcasing your personal style in creative ways. People do care… they might not be as vocal that’s all. That could also do with the sort of demographic that are attracted to new designers, creative finds etc…. they see something and don’t feel the need to pass comment on it which is ok!

  24. Kingdom Of Style

    2013-08-22 at 1:04 PM

    I suppose I never really thought of it that way – that the people who might be attracted to new designers are just not the kind of people who would actually get involved in discussions or feedback. Ach, I’m just a moany old cow! x

  25. Aida @ This Kid is Alright

    2013-08-22 at 2:38 PM

    This is a great blog post and thanks for the links to the niche blogs! I originally started blogging as a 14 year old in 2008. I wrote long posts about the music and other cultural things that influenced my style but then I became intimidated by the massive, glossy pages and pictures of the blogging elite who had pages of high quality selfies which in reality would only take me seconds to scroll through, but these were the blogs that everyone wanted to read. I became discouraged and thought no one wanted to read my long-ass posts and deleted my blog. Sadly, I didn’t know about your blog, Susie or Tavi Gevinson’s back then. But I started blogging again three months ago, now I’m 19 and writing about the music, fictional characters, films whatever that influences my style and the collections of designers and there is a great supportive community in the niche bloggers world. Everyone is so responsive to each others blog posts that making it big doesn’t even seem to matter anymore. It is so tempting to compare your blog to the big successes and its so tempting to want to copy and paste that formula to your own but originality and substance is better. I’m going to bookmark this post and look back at it. Thanks, Susie! xx

  26. Anna

    2013-08-22 at 2:46 PM

    I said this above but feel the urge to say again, I definitely agree with what Susie said that we are less vocal! I read every entry on KOS-and Style Bubble, and Style Salvage- (from my reader though) but rarely ever comment because I just don’t have much to say and I don’t really want to leave a “great outfit!” comment which is the sort of comment you get hundreds of in style blogs. Also I used to comment a lot on blogs but most of the time never got replies so eventually I stopped. Anyway, don’t quit!

  27. Kingdom Of Style

    2013-08-22 at 3:20 PM

    I won’t quit just yet, but I guess I just enjoy hearing from readers and when I think back to when I started and loads of people commented and got involved, I naturally just conclude that my content must be terribly dull now. Having said all that, blogs are now such a huge part of the WWW that people probably read hundreds of blog a week and couldn’t possibly have time to get involved in them all. Everything ebbs and flows and I guess blogs are no different.

  28. Rachel

    2013-08-22 at 4:23 PM

    I love your blog, it was one of the two first blogs (along with Style Bubble) that I ever followed/read regularly. You probably have already seen a lot of this but it appears from all of the studies I have read (yes, I’m kind of a nerd) that the face of reader engagement is changing. Sadly, this has shown a slow shift away from commenting towards other forms of interaction such as dedicated (but silent) readers, people who reblog links, “like” posts etc. I love the sense of community that stems from the commenting section on blogs and am really sad to see a decline in this type of interaction but I wouldn’t take it as a sign that your readers aren’t involved!

  29. Kingdom Of Style

    2013-08-22 at 4:38 PM

    You completely have a point. I can post an image from my blog on Instagram and get lots of ‘likes’,but it appears as if it simply dies a death on the blog. I’ve considered actually closing off the comment section entirely, but then when we do get a comment which we can engage with, it’s actually quite exciting.
    I guess I still don’t understand though why personal style blogs garner more interaction than a blog with substantial content? I don’t wish to hijack Susie’s comment space, but it’s something I’m always wondering about.

  30. Matthew Pike

    2013-08-22 at 4:57 PM

    It’s a very interesting point, I was just clearing up things on my blog and the amount of dead links and blogs that haven’t posted in say 6-18 months was quite shocking and sad. People get bored I guess but it’s sad to think they stopped because they didn’t feel it was worth it, even though some of them had excellent content, and for that it’s slightly gutting.
    Since you included me in your book Susie, I’ve looked at blogging quite a bit differently and for that I’m very grateful. It made me realise that yeah maybe I am actually doing something pretty cool and something to be proud of. It’s been tough since I left uni and not really been able to get any decent work, recently people keen telling me that you should do more of what you love in life, if you can do that a make a living out of it you’ll be laughing. I’m giving it a shot, I’ll access it in a few months but all is pretty good up to now. Finally, how on earth did you get all the covno from Twitter looking like that, clever!

  31. Like__Enchanted

    2013-08-22 at 5:54 PM

    A successful post and fresh ! :3
    Love, unicorns and glitter on you. <3

  32. Lena

    2013-08-22 at 9:14 PM

    i’m flattered and perplexed! thank you, Susie!

  33. Lauren Schugar

    2013-08-22 at 9:24 PM

    So funny because that is my project today… love your top favorites…. and am adding some of them to my blog. Awesome post

  34. kayron8

    2013-08-23 at 4:16 AM

    Sorry to sound like such a crab, I’m maybe more frustrated with how hard the topic is to pin down….because I actually think that your conversation concerns issues that are exactly the opposite of being an irrelevant, First-World-Problem-only ones. For one, why we consume what we consume, be it our virtual consumption of blogs or our real-world consumption of fashion, has impact that reaches far beyond the First World, so there’s that. Then, as a feminist, how women are (very!)successfully commodifying themselves as brands online, mostly in ways that ultimately cleave firmly to old standards of beauty, femininity, and women’s roles, has ramifications that I don’t fully understand— but that certainly give me pause. But I still love and read a lot of personal style blogs. So wanting to poke at all of that doesn’t sound like small fish!
    But beyond all of that, thinking about what people look to blogs for is a worthwhile question. Maybe some of the dissatisfaction/discomfort with the rise of the personal style blogs stems from the narcissism that they reveal. And I don’t mean the narcissism of the bloggers creating those blogs, I mean the narcissism of the readers consuming them. Like, those blogs sort of hold a mirror up to the desires and aspirations of their readers. Readers see enough of themselves to keep coming back, to daydream over the images. And so I think being uncomfortable with that, with wishing that more readers had desires or dreams that were a little less mundane, that went a little deeper than just wanting to look beautiful in an exotic locale while carrying the latest “it” bag, is a reasonable reaction. What a bummer to think searching for more art/thought/content/diversity/depth in the blogosphere is in vain because there’s only a niche market for that. Schadenfreude—only without the freude bit!

  35. Libby

    2013-08-23 at 4:57 PM

    This is a really interesting discussion!
    I feel like there’s a lot less commenting on blogs at the moment. I know I for one am generally commenting less, and my reasons for that are two-fold. One reason is that I’m reading a lot more blog posts on my phone & that format isn’t really conducive to replying with well-thought-out or meaningful comments. Like, I’ll read something good and want to reply but the formatting already looks pretty junky on a lot of blogs that don’t have a good mobile design, and I guess I just feel a bit lazy and can’t be bothered to try and sign in and type out a proper comment when I could just flip over to another article and read that.
    My other reason is just that there’s nothing to comment on! Like, wow, how nice, another picture of a fairly cute outfit. Oh, you went to a place and took three washed-out photos. Oh, you want to simplify/focus/be intentional/whatever the latest buzzword is. I don’t feel motivated to comment on a lot of stuff when it just feels like the same half-hearted content only brushing the surface of things.
    & that in turn has made me way less motivated to blog, which in turn has a knock-on effect on someone who reads my blog and gets bored of it & loses their motivation, and so on and so forth.
    But I’ve been chewing this over for a while now. I think I’ll clear out my reader, add in some of the blogs you mentioned, and dare to write more than six sentences.
    –oh, a few blogs that are keeping me excited about blogging are Hila Shachar ( and Arabelle Sicardi ( and

  36. Steff

    2013-08-23 at 11:02 PM

    Ah, I have to admit I feel a bit silly at the moment, as I just shot you an email yesterday with my updated link BEFORE I saw this post and not, as you may have thought, in response to it. At any rate, your Twitter conversation rather succinctly sums up my feelings about the blogosphere. I’ve always had very very few fashion blogs in my blogroll just because throughout my 4 years of blog reading and writing, I’ve found good meaty fashion blogs that aren’t all about the blogger’s looks very very rare. It’s gotten so bad that I nearly jump for joy when I find a personal style blog that has an intelligent sentence or two underneath their photos. Some days I feel like if all blogs worked like Facebook, the amount of Likes would show that people really do appreciate thoughtful blogs over personal style blogs. However, most days I feel that the over abundance of personal style blogs must be in a way what readers want, like why there’s so much crappy pop music on the radio and absolutely none of the good stuff that I listen to. And if that’s true, I’m more than happy to write for the few loyal readers who have a couple minutes to read a paragraph or two. The hard part is not feeling smug around those happy with pop/run of the mill fashion blogs, like an elitist employee of Championship Vinyl.

  37. Angelique Jennifer

    2013-08-24 at 10:13 AM

    I used to follow so mane fashion blogs back in the day when blogs became a thing. Now, I’m more into personal blogs that have a variety of subjects from fashion to travel to food to pretty much anything. Fashion blogs just all look the same, people wearing the same thing in a slightly different way. And if I hear the word ‘fashionista’ once again I think I may just strangle someone. Personal blogs just seem so much more genuine, some of them may not have the best design but in my books simple is best if you’re not a web designer or such. Anyway, sorry about the long comment. I’ve always loved your (fashion) blog by the way 🙂

  38. Peter

    2013-08-24 at 5:32 PM

    Everyone knows the best way to gain traction is to release a sex tape. Good luck, bloggers!

  39. kim e. powell

    2013-08-25 at 3:11 PM

    Words can NOT explain the timeliness and astonishing nature of this post. I am currently working on research studying the blogosphere. I don’t want to reveal too much here but this post is definitely worthy of some serious textual breakdown to hopefully include and quote in my findings.
    I have recently been feeling this uneasiness towards fashion blogging. What is it? Is it a Lookbook of sorts or is it people looking to mimic the work of fashion journalists in a new and thought provoking way? Who are the bloggers at the forefront and what do there blogs say about the concept of fashion blogging?
    Thank you so much Susie for posting this, I admire your honesty about the blogosphere as someone I would consider a fashioneer. Incredible work!

  40. flyingadolescent

    2013-08-26 at 12:49 AM

    I think that the imagination and creativity associated with blogging is shrinking.
    You make a point in saying that personal style blogs are closing off the possibility for other ‘niche’ blogging genres to become as known, read and financially viable. I agree, and as others have commented on capitalism and it’s homogenising effects I won’t lament, though it’s more than that. I think that too many blogs give too much.
    It’s like an assault, with an amalgamation of images, text, links, gifs and competitions; where I am supposed to start? And where does it end? I don’t want a universe of you!
    I love your blog Susie because it seems to have the perfect amount of everything. Irreverent writing and photos that tie a loop of interest from: ‘What is this?’ ‘That’s cool, what do you think about it?’, and ‘What can it have to do with me?’.
    I, a 14-year-old guy, often read Garance Dor√©’s blog because it’s funny, I find points of view unique and not of my gender/sexuality and it look’s great.
    The blogs I like the most take me into someone else’s domain, literally, and then leave me there wanting more or leave a little out that I can think about.
    The problem with personal style blogs, for me, and the benefit to advertisers is that they are so all-encompassing that they don’t leave anything to chance.

  41. Marie Trepanier

    2013-08-26 at 5:29 PM

    I have been blogging for 3 years. It is hard work with a full-time job but I keep doing it because there is something inside of me that needs it. I compare it to an artist that has to create something to feel whole again. Does it make any sense? To have people read my blog is just a bonus for me – a nice bonus though.
    – Marie @

  42. AngieMontreal

    2013-08-26 at 5:37 PM

    Thanks for this post Susie…I really needed to get excited about some new blogs!
    And to both you AND Michelle…blogs like both of yours literally CHANGED MY LIFE…and I’m sure did the same for so many other small designers. We couldn’t have gotten where we are without you guys…so, although indie designers are often working such long days it’s all we can do to get in a little READING time, nevermind commenting time…I still check your blogs daily, and they still hold up as two of the best out there…xo

  43. Dino Bonacic

    2013-08-26 at 9:35 PM

    Hi Susie,
    I’m very glad you did this list – gave so much to inspire me & my own blog.
    And regarding the originality vs. quality & famous vs. underground debate, I must say I agree with you in almost everything, but still have a lot of questions. I own a blog that started as a personal style blog (posting my own outfits 99% of the time – just because it was my own expression of fashion in those times). Now that almost 2 years have passed (still a blog baby, considering your A-MAZING career), I can see my blog outgrew in more than one way – it’s more versatile in its themes, it considers a world of fashion outside my own, and I can (not so modestly) say it’s on a higher quality level. Of course, there’s A LOT of room to grow, but I can’t say I’m not happy with it.
    HOWEVER (and it’s big one), the amount of readers started to plummet (not excessively, but it’s not rising) from the moment I started to write more words, to put the theme in a perspective, and definitely when I started to post personal style outfit posts only 2 times a week (but there is a differently themed post every day). There’s also a problem that I began to talk mostly about menswear, and since I’m from a pretty Eastern-y European country – there’s not a big niche for me. I write in English (which I imagine is not a point against the blog, because Croatians are amazing at learning languages – especially English), and as I’m moving to London in a year, I’m hoping to get more readers from the UK because I think that’s where my ‘imagined reader’ is from.
    I’m sad that I’m one of the rare bloggers from Croatia that are not creating content just for the readers to click, but I’m trying to find the content that’s otherwise not-so-available to them. It’s not like I’m inventing water or something, but there isn’t really a platform that does the same as I here in Croatia.
    SO, I think of my blog as a real example of having more readers with a basic ‘unoriginal’ content translating to niche blogging with less readers. ‘How?’ & ‘Why?’ are my questions.
    Thanks a lot & continue with your incredible work (not only Style Bubble but also Dazed Digital) – I’m happily having your blog as my homepage for quite some time now. Keep up the amazing work!

  44. Matha

    2014-04-16 at 11:31 AM

    I have been a reader of yours for years and I have always appreciated the text-heavy accompaniment you post alongside each outfit image. http://www.Carpet Cleaning London

  45. Casquette Vans

    2014-09-01 at 9:45 AM

    You might say that the numbers speak for themselves and that if the reader were into it,

  46. Aurelia

    2015-08-10 at 10:44 AM

    I am a continual fan of your fashion blogs, and to incorporate various websites and opinions, thanks.

    Aurelia @

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