It’s a Dotty World

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Something has taken over the portion of Oxford Street between Duke Street and Orchard Street otherwise known as Selfridges.  It's the dot.  Many of them in fact.  Yayoi Kusama's dot to be precise.  This is an unprecedent monobrand takeover whereby, Louis Vuitton's collaboration with Kusama is showcased to the max, casting its dotty net across twenty four windows as well as the Concept Store space on the ground floor.  Your eyes are almost assaulted by the polka dot, a pattern that Kusama is intent on spreading across the world in line, trapping herself and the world around in this infinitive pattern.  If you traverse from the Orchard Street end of the store, a poem "Love Forever" plays out in both English and Japanese, as an ode to this collection and to the future in general.  Stars.  Shining.  Budding Love.  All perfectly cast in gold typography, set alongside her collaboration with Louis Vuitton.

The significant point of this retail takeover is of course that Selfridges is exclusively selling (for eight weeks) the monogrammed part of this collaboration with the dot-covered bags and leather goods sure to get the hardcore Louis Vuitton art-collab collectors hot under the collar.  I'm personally partial to the dotty op-art monogrammed totes myself.  The Concept Store space has been transformed with Kusama's signature giant pumpkins, punctuated with dots and I suspect the trick is that as you enter, you become overhwhelmed with a feverish desire to own a piece of this dotty world or at the very least, run your hands over the product which comprises clothing, shoes, sunnies, scarves and of course the bags.  If that doesn't convince you, then looking into the eyes of the three eerily lifelike waxwork Kusama figures will.  One is in the hallway, linking the Louis Vuitton area of the Selfridges and the Yayoi Kusama concept store and the other two are in the showcase corner window, where thousands of people are likely to point, gawp and camera-snap.  Oxford Street will and probably already has fallen under Kusama's spell.  

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45 comments

  1. I like Kusama’s work.
    The clothes are not to my taste.
    BUT: I love that there is money to make something like this.

  5. Perhaps I have terrible taste, but I think I’d probably wear everything together at the same time! These dots are much better than the normal small variety, much more bright and fun and different.

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  19. Personally I love the polka dots. I think polka dots are a great way to inject some fun. For instance the black and white polka dot coat still feels sophisticated, but it’s fun at the same time. I’m not entirely sure whether it would be a comfortable and calming experience shopping in the store however. Polka dots, layered on top of polka dots, layered on top of more polka dots! can get a bit crazy.
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  20. I was so ready to completely hate this (art should not be used as a tool for commerce and commercial gain), but as with the posthumous Stephen Sprouse collection a few years ago LV really nailed it and the pieces look great. The LV monogram is used subtly along with Kusuma’s art, the way it should be designed. I might even try to score a pair of those leggings…

  22. Yes to polka dots! So cute! 😀
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  25. OMG yeah I passed by selfridges and was shocked to see the polka dot overload and kusama prints and statues infesting all the window displays. It’s quite amazing how this collaboration turned out, it’s definitely gonna be fashion history to own certain pieces from the collab. I’m personally not too fond of polka dots but as I sifted through the racks of dotted covered clothings, I kept thinking that these pieces are in a way collectable items after a few years, since they spend SO MUCH MONEY on advertisements and marketing, maybe picking up some dotties ain’t such a bad idea, now just to figure out what to get… decisions decisions decisionsssss……

  28. Abslutley amazing! I’ve only fallen more and more in love with this collection, and now seeing the display…OMG! It’s just brilliant! I wish I could see it for myself!

  38. Whoa! I wanted to write a comment, but I think I’ve gone blind with all these dots LOL
    This display is just spectacular!!! *O*

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