Etiquette Compared

Etiquette Compared

>> I didn't plan for an Olympics-related post to pop up on the day of the London 2012 opening ceremony but this one is merely a passing comment rather than anything that's actually relevant to the feverish fervour for the extravaganza that is supposedly going to be unveiled tonight.  I couldn't resist the way Nike has referenced an old-fashioned etiquette book in this hardback bound lookbook showcasing their designs for the USA team's medal stand looks and attire for lounging around in the Olympics Village.  It covers the dos and donts of how to wear your kit when on that sacred medal podium such as tucking in untidy t-shirt hems, turning up tracksuit bottom cuffs up once to prevent unsightly bunching-up and perfecting the perfect tuck n' roll on a long racerback vest.  The book is the work of New York-based creative agency ceft and company and was photographed by Max Farago and for me, is one of the more impressive bits of printed paraphernalia to have come out of all things Olympics-related that have started flooding into my snail mail cubby hole.  It's suitably light-hearted and laden with tongue-in-cheek wording.  Still whilst  I chortle at sentences such as "From the stand-up collar to the satin finish, this medal stand look takes a minimalistic approach to eleganc.  And yet when flashbulbs pop, subtle bands of reflection will be revealed, adding accents of silver light to the classic navy base and a dash of shine to the victors," real athletes out there will be dreaming of their medal stand moment over the next few weeks.  I'll be witnessing some of those moments as I've luckily scored tickets to see all the events including the 100m womens final on 4th August and yes, I am actually genuinely excited.  To think I was bah humbuging all of this Olympics stuff a year ago. 









After looking through the Nike athlete etiquette book, I had to reread this Manners for Women book, first published in 1897 and written by a certain Mrs Humphry.  It's part truthful and part ridiculous in its advice for us women.  Telling us to have brocade silks running down the centre of our dining tables for dinner parties may be outdated but some of the style advice actually isn't that antiquated.    


"The object of a fashionable woman in dressing, is to make herself distinctive without becoming conspicuous – to excel by her union of graceful outline and fidelity to the fashion of the moment (no easy task), and while offering no striking contrast to those around her, so to individualise herself that she is one of the few who remain in the memory, when the crowd of well-dressed women is recalled only as an indistinguishable mass."

"There is intense vulgarity in dressing in loud colours and glaring styles in order to attract attention to oneself.  There is an immense difference between this sort of thing and the desire to look one's best, and to be as becomingly and suitably attired as one's means allow."

"A widow when marrying again, wears grey, mauve, heliogrope, lavender, biscuit or deep cream-colour, or any tint not mournful or lugubrious."

"Travelling costumes consist of tweed, serge, Irish frieze, homespun, and other all-wool materials, and are of the class of tailor-mades.  In hot weather, white muslins, piques and flowered or pale muslins are worn by the sea, with open worked white stockings and white shoes.  Glittering bead trimmings and elaborate embroideries are quite out of place."

"Women dress irrationally.  The only time that we don't grumble about modern dress is when we see a sister-woman attired in 'rational' costume.  it is then that we hug our faults and follies to our breasts, and delight in our delinquencies.  We compare those heel-less prunella shoes with our own neat patents – wicked things they are with their pointed toes and narrow soles.  We contrast their shapeless figures with our own smart outlines, and we are so lost to a sense of our sartorial sins as to congratulate ourselves on our sumptuary superiority."


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    2012-07-27 at 3:41 PM



    2012-07-27 at 3:53 PM
  3. Elisa

    2012-07-27 at 4:02 PM

    The funny thing about dressing etiquette is that it used to be a lot stricter, but it also made things simpler and clearer. Whilst today, people still abide by a dressing etiquette, except that there are many different ones co-existing, which makes things more complicated, sometimes painful, but also quite fun. It’s always funny to think that some people will think you’re the most stylish person ever, while some others will think you simply have no taste.
    Wandering Minds fashion

  4. Nicole

    2012-07-27 at 4:10 PM

    So interesting!
    I love those quotes as well xD

  5. Serdane

    2012-07-27 at 4:37 PM

    What not having this kind of book ?

  6. ttea

    2012-07-29 at 10:31 PM

    That Olympic book is really funny. It would be a cute little thing to have as a memory. All the while that I’ve been watching the Olympics i’ve also been watching the different athletic apparel. Personally I think the Americans haven’t put their best foot forward when it comes to dressing for these games. I’ll be posting something on this on Wednesday.
    The dressing etiquette book is hilarious. What I find the most amusing is the language used, it’s so serious.

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    2012-09-16 at 5:02 AM

    This was a very well written and thought out post. Not many people read books written from the 1800’s.

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