Floral Intentions

Floral Intentions

>> This is one to offload to girls who endlessly Tumblr pictures of blooming roses or watch Lana del Rey videos wondering where she got her cut and paste footage from.  That's not to deride those girls.  I myself, may well fall into that category at times.  My point is, it's difficult to look at this debut collection by Lesya Paramonova, an illustrator and designer based in Moscow and not think about how they will end up on endless moodboards and Tumblrs and how Instagram-able it all is (by the by, thanks to Facebook's acquisition of Instagram, I'm now hooked up on it with the new Android app on @susiebubble).  I feel like Lesya and I come from a generation of women, who want to look upon a flower and find meaning beyond its surface prettiness.  This is probably why I'm eternally attracted to Linder Sterling collages or why I STILL cannot stop watching Solve Sundsbo's The Ever Changing Face of Beauty film for W Magazine.  Blooms that grow over body parts clearly get me going.  The video above by Karina Eibatova is a video flower anthem soundtracked by Washed Out and it's the perfect summation of why Paramonova's work is emotive for us annoying dreamers who litter the world with images of people's faces being obscured by giant lillies.  

Paramonova, like Zimmermann has also been rejecting the onslaught of digital florals and instead goes for printed botanical drawings, that are uplifted by cutting out sections into fabric decoupage or adding layers of sheer silk tulle to dull the patterns.  The presentation of the collection at the latest edition of Cycles and Seasons in Moscow back in March had the models wearing their hair as a mask, an extreme version of girls who hide behind their long hair and daisy chains.  Her lookbook images, inspirations, presentation and behind the scenes images are all, like I said, terribly easy to fall in love with.  Without seeing the clothes up close, it's difficult to say where Paramonova's technical strength lies but I'd buy into this floral haven in a heartbeat.  And then Instagram/Tumblr it all up of course.









Lesya7a Lesya7b





Lesya8 Lesya9










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  1. Miss Coco

    2012-05-24 at 9:44 PM

    Que angustia la cara tapada as√≠ con el pelo…
    Miss Coco

  2. Mickey Lynn Jewelry

    2012-05-24 at 9:50 PM

    So inspiring and creative!

  3. Tian

    2012-05-24 at 9:54 PM

    I love this post, very inspiring.

  4. disneyrollergirl

    2012-05-24 at 10:27 PM

    Really beautiful collection

  5. Thrifted

    2012-05-24 at 10:37 PM

    We are absolutely in love with this flowery photo shoot, beautiful/gorgeous!

  6. Serdane

    2012-05-24 at 11:35 PM
  7. Jillian

    2012-05-24 at 11:45 PM

    This shoot is so intriguing. Especially the shots with the hair over the face which actually makes me a little uncomfortable but I think that is the point. Very different and I love the pastel colors.
    ~ Jillian

  8. Rhoda

    2012-05-25 at 12:27 AM

    such a different idea but i love it!

  9. Chloe

    2012-05-25 at 1:46 AM
  10. voguesky

    2012-05-25 at 3:36 AM

    so craze and cool!

  11. fab

    2012-05-25 at 8:06 AM

    Just today I was browsing through the web looking for something worth spending my paycheck on, and I must confess I felt quite disappointed. This has just gave me back my hope in ready to wear, yay! It’s just everything I want my closet/life to look like.

  12. Mari`

    2012-05-25 at 10:39 AM

    It all suggests to me a modern reinterpretation of Botticelli’s Primavera… What do you think? Do you see this too?

  13. Fashion Trend

    2012-05-25 at 10:53 AM

    Kind of ridiculous, actually

  14. malu

    2012-05-25 at 12:34 PM

    Gorgeous pics! The video was a little strange though..
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  15. chibiwow

    2012-05-25 at 12:40 PM

    Great style inspiration in here. Got floral crazy last week and I must admit the fever just get higher at the sight of this. Love this brilliant ideas from your post. buy diablo 3 account coming soon

  16. anna

    2012-05-25 at 1:08 PM

    I love this photos – they are so beautiful! Thanks for posting – really inspirational.
    x http://www.annabjerke.tumblr.com

  17. trolley castors

    2012-05-25 at 1:11 PM

    This botanical photo shoot is really unique. It is so interesting because the idea of choosing the concept is different from any photo shoot.

  18. Pearl Westwood

    2012-05-25 at 1:20 PM

    What I personally like are the sheer over lay dresses, beautiful.

  19. diane

    2012-05-25 at 1:33 PM

    Covering their faces up is like taking the center out of each flower. It does a dis-service to the clothes.

  20. susie_bubble

    2012-05-25 at 2:00 PM

    Interesting point… I actually think the hair covering the face enhances the beauty of the clothes and gives it a strange undertone as opposed to just simply being pretty. I guess that’s a matter of opinion though!

  21. erika

    2012-05-25 at 4:14 PM

    I adore everything about this collection… every single aspect has so much to tell, not simply the clothes, but the way they -I mean the garments- have demanded the setting…Love it!

  22. Joy D.

    2012-05-25 at 5:35 PM

    Even the title is made for the name of a Tumblr. And I can’t get enough of pastels! Why not mix patterns on a pocket or collar. Excitement with a garment doesn’t always come from a crazy cut or fit. I commend her work for taking a laid back but poignant approach to clothing.

  23. Tara India

    2012-05-25 at 6:50 PM

    This collection is stunning, all of the photos are beautiful and I am now dreaming of wearing those clothes. I can settle for instagramming them! xox

  24. Freya - Fashionable People

    2012-05-26 at 7:31 AM

    Beautiful pictures. The hair is quite creepy though, but I love the whole concept! The layering of florals and sheer fabrics is gorgeous.

  25. Ana

    2012-05-26 at 3:01 PM

    You are incredibly creative! We’d love to see your stuff on our new website…

  26. Amanda

    2012-05-26 at 3:38 PM

    Beautiful! Las modelos con el pelo delante de la cara debieron de pasarlo mal.
    Un abrazo!!
    Mi tienda:

  27. maya.autumn

    2012-05-26 at 7:38 PM

    i seriously love this..

  28. Lesia Paramonova

    2012-05-26 at 11:35 PM

    Thank you all!!!!

  29. amelia cross

    2012-05-27 at 12:49 AM

    Once again Susie, another (seemingly!) effortlessly skilled post – I literally want the whole collection. The ‘covering-up’ hair is similar to catwalk models not smiling down the runway, it is supposedly done to keep the main focal point on the clothes. So in love with Lesya Paramonova now, thanks!
    I’m a newbie blogger so thanks for the inspiration, care to return the follow please? 🙂


  30. D.S.Graceful

    2012-05-29 at 3:06 PM

    been following your blog for a while now Susie and I am again and again impressed not only by the things you find for us but I really enjoy reading your posts. A lot of blogs I come across are boring and so typical of our instant image culture. I love the Eibatova video I was mesmerised by it.

  31. Rodellee

    2012-06-08 at 2:45 PM

    Absolutely amazing! All of the floral inspirations (plus listening to The Living Sculptures of Pemberly) have really inspired my morning and it is yet to be 7!

  32. mellie

    2012-06-11 at 12:16 PM

    you truly are a great blogger Susie. I love how you have immaculate style yet you do not post about it every time. I love this mix of design and appreciation of detail posts you make. Your observations are great.

  33. Shannon Tao

    2012-09-25 at 1:06 AM

    Amazing styling and clothes…. !

  34. Jual

    2013-06-19 at 2:52 PM

    This collection is stunning, all of the photos are beautiful and I am now dreaming of wearing those clothes.

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