Da Socks

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>> I've been holed up in a hotel in Hong Kong where the rooms have oddities such as a rocking horse and a King Charles spaniel dog lamp base.  It's all "surreal", Surrealist nods and being in Hong Kong led me to dig up these images by HK-based sock label Da Sein.  We're not short of quirky socks thes days – Happy Socks will meet most graphic and bright sock needs, Ayame has the beautiful fabric experimenations covered and Tabio is my go-to place fo all types of hoisery.  Brother and sister Jessica and Carson started Da Sein last year, in a bid to turn away from the conventional sock and create something altogether more eye-catching poking from underneath a skirt or trouser length.  When paired with Rene Magritte's paintings as seen here, it's diffiuclt to write off Da Sein's designs and brand outlook as just another run-of-the mill cutesy sock label.  Magritte's paintings inspire Jessica and Carson to look at time and space in a different way and even if the bold patterns they draw on their socks aren't directly surreal, there's definitely a painter's touch in the composition and colour combinations.  Da Sein are selling via Facebook at the moment and are one to add to boost the list of names to call on when I get asked about the Hong Kong fashion scene, something that happens when people recognise me here and I fumble, blush and generally make a tit out of myself.     

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37 comments

  2. Susie, great post! I love these sock designs and can totally see myself wearing them. In the meantime, would you mind helping with a survey for important research on vintage fashion and fashion publications? I think it may be of interest to you as well. Will appreciate any response. Many thanks! x http://www.surveymonkey.com/s/D2LJBFL

  17. It’s rather interesting how surrealism has definitely established its relation to commerce, remember some of the widow displays during of Selfridges Bright Young Things?

  22. Curious and cute at the same time!!….
    I love it when surreal images and a kind of naive environment blend together. Wonderfully spotted!!
    i’ll post this in my blog as well…

  36. We specialize in this field for long and have passed Target,Disney,Primark and Sedex audit.
    Attached pls find the price lists including main products(socks)we have been dealing with.
    If any needs, pls do not hesitate to contact us.

  37. Really beautiful! I am sure that these were inspired by the work of René Magritte!
    I love quirky socks and my current favourites are http://www.chattyfeet.com
    which have funny characters!

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