Charlotte’s Web

6a00e5508e95a988330163010738ca970d-800wi.jpg

>> I remember getting closet envy over people who could catalogue their shoes with a Polaroid shot tacked on to each box.  It seemed like a grudgingly appealing decadence to be able to go through endless packs of Polaroid film as well as afford yourself a good amount of space for said shoe closet.  Now with Polaroids in short supply unless you buy eBay deadstock (Impossible Project's substitute film seems to constantly overexpose the shots‚Ķ anyone else with the same problem?) and the fact that I tend to want to grab my shoes without getting them out of the box, that dream of Polaroid shoe storage isn't as potent as it once seemed.

Charlotte Olympia has solved half that problem.  From S/S 12 onwards, every pair of her shoes will come with a Polaroid snapshot that has a self-adhesive back for you to pop it on to the box.  Amongst my rabble jumble of shoes where I do sacrilegious things such as stacking heels on top of one another, this Charlotte Olympia box can be the sole shining example of shoe keeping etiquette.  The lonesome Polaroid snap would also spur me on to photograph and document the rest of my wardrobe for posterity's sake. 

At the very least, even if Olympia doesn't start a sticky Polaroid shoebox revolution, inside her immaculate boxes still lies a pair of her charm-heavy shoes.  From fruit salads to tropical flowers to cat's ears, it's hard not to have that cutesey "Awwwwwwwww" reaction when faced with Olympia's shoes.  These velvet flats with an embroidered web (Charlotte's Web, geddit?) and a teensy tiny spider are no exception.  I'm also glad Olympia favours her flats with a slight 1cm heel, the type that makes Salvatore Ferragamo Vara pumps so walkable.

Charlotte's Web shoes available from stockists and her website in March.

IMG_5362

IMG_5369

IMG_5371

IMG_5375

IMG_5372

IMG_5383

IMG_5388

Published
Categorized as Shoes

39 comments

  1. just gorgeous! That is such a brilliant idea having the polaroid inside! I have resorted to printing out instagram photos so the polaroid feel is still there!! x

  2. I fell in love with Charlotte’s shoes two seasons ago!! I love the spider webs at the bottom of her shoes! xxx

  3. Polaroids is such a great idea. Problem with just snapping on your iphone is you can’t print anything out… Maybe someone will get one of those QR codes on the sides of a box, so you can look it up – maybe it’ll even tell you when you last wore them!?

  4. Those flats are absolutely gorgeous.. I adore Charlotte’s shoes, especially her kitty-cat flats! The Polaroid now makes me want to photograph my entire wardrobe and store everything nicely, instead of leaving it in its current messy state.. Maybe one day I will have the time and inclination. xox
    http://myobsessiondujour.blogspot.com/

  5. I remember seeing someone in Elle Girl who did this and was like NEED TO DO THIS.
    What a great idea for her brand – love those shoes too.

  6. We have the same size feet! If you ever do a massive shoe clearout of your wardrobe (online), I’M THERE.

  7. What a cute idea. I once used a disposable camera to photograph all my shoes and replicate the fancy Polaroid closet. Not as luxe, but it did help me remember what was in there!

  8. Ahh, I had that same polaroid shoebox envy too. What an adorable little detail on Charlotte Olympia’s part!
    And those flats are so utterly, utterly adorable! I have the velvet Kitty heels of hers and even though they’re ridiculously impractical, they quite literally make me ‘awww!’ out loud every time I slip them out of that webbed box and onto my feet.
    Briony xx

  9. Hey Susie, I’ve been following your blog for 2 years now and I just watched some videos of you on YouTube like the Closet Confessions and an interview with Saga Sig. I don’t have the same style as you but I love your blog because it’s different and it’s smart! The content is good and I love the way you write. And I love you because you don’t say stupid things like so many fashion bloggers, you say smart stuff and that’s why I find you so interesting. Keep blogging 🙂 xx

  10. Amazingly clever idea, this is not far from pure genious… I think I might buy a pair just to have ONE pair of shoes carefully tucked aways in a labled box, instead of in a pile.

  11. I love this idea. I too have tried to do this. I actually managed it with printed out photos from my printer once a long time ago when I had much too much time on my hands. But since then its all fallen apart. If only all designers would follow suit and provide us with polaroids like this!

  12. Great idea they’ve had! LOL
    Keeping an inventory of your wardrobe is always a good idea, btw. I have a complete database of all my clothing, with pictures and information – the brand, the price and stuff like that. It might not be very glamourous, but it saves me from chaos (a bit) 😛
    Love! xx

  13. On the impossible project film have you been using the light shield technique? You need to cover it from any light immediately after it comes out of the camera or else it will overexpose. Their website has techniques to make it easier.

  14. That’s a great idea! I too, longed for rows of neatly stacked shoes with Polaroids stuck to the front but for the amount I have, the cost on film would have been insane! Feel the same re Impossible Project – film seems to constantly expose, unless you hide it away inside a book or drawer. Tempted by a Fuji Instax but prefer the square shape to Polaroid/Impossible Project film, plus that would mean buying a new camera too!

Comments are closed.