Dries n’ Mix

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>> My brief less-than-24-hours stay in Berlin had to include a visit to the newly relocated vast and beautiful store of Andreas Murkudis on Potsdamer Strasse.  Away from the bustle of Mitte, this Berlin multi-label institution has now been rehoused in a space that is something of a refreshing escape so much so that I'm conserving most of the 1000sq ft haven for another post.  Here I'll focus on an intriguing project by Dries Van Noten that is exclusive to Andreas Murkudis' new store, something that Murkudis admits is an "honour" to house.  

Dries Van Noten's A/W 11 "Daya" dress from the A/W 11-12 collection is being offered as a customisable piece at Andreas Murkudis.  With five sections to the dress, you have your choice of 30 fabrics, which Van Noten himself has picked out from the past 12 years, fully at your disposable.  It's a Dries n' mix of prints that has also been carefully catalogued into a book, noting the season, the code number as well as how much fabric is left in metres.  Order your dress by September 15th with a neat little form and you'll have your creation at the end of October once Dries Van Noten's atelier have made up the dress by hand (necessary because of the intricate pleats and draping at the front).  The price?  EUR1,080 – not heart fainting for those that have the will and inclination for customisable Dries and it's actually the same price as the original off-the-rack Daya dress. 

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For me it's pleasure enough to flick through the book of fabrics looking back at the collections and marvelling at the way so many dispirate prints manage to make sense together.  Weirdly across different collections the prints can also have synergy with each other which is probably why Dries Van Noten have conjured up a project like this. One wonders why a project of this scale wasn't debuted in the Dries Van Noten flagship store in Antwerp but I suppose this is testament to their good relationship with a prime stockist such as Andreas Murkudis as well as the respect they hold for Murkudis' wonderful new space, which will duly be blogged up.   

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For now, I can but fantasise about the five fabrics that I'd choose to make up my dream Dries Daya dress… that much alliteration in a sentence has got to mean something good. 

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15 comments

  3. Oh goodness, customisable Dries Van Noten, that sounds like a dream come true. Could I justify spending that amount of money on a dream? If it was done here in Antwerp I might cave in, it’s probably best that this whole thing is done at a safe distance.
    Also, sorry but big blah @s – they post the same smiley comment at every fashion blog to plug theirs, pretty lame

  4. Oh my gosh, this is amazing! Haha I’ve been obsessed with the marbled technicolour print for so long, this would be such an awesome chance to snag a piece in that fabric. But oh where is that extra 1000+ dollars I have lying around…..oh right, it doesn’t exist. 😉 Haha
    Cecilia
    mew mew

  6. As much as I love Dries, but to play with swatches and customize the perfect Dries dress with lovely custom fabric would make my day, week, month! Shoot, my whole year! You are such a lucky girl!

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