Getting Primitive

Getting Primitive

IMG_7089 >> The combination of cult Soho shop Machine-A's closure and having come back from Tokyo inspired and brimming with excitement over the finds there, visiting Primitive London, a relatively new shop set-up buried in the arches in Hackney was a pleasure indeed.  It has the scatty opening hours that you'd expect of a hole-in-the-wall space, open on an appointment-only basis from Mon-Weds and then 12-8pm from Thurs-Sun.  Owners Andrew Green and Lui Nemeth have brought over the Japanese designers which they were exposed to during their time when they lived in Tokyo as well as picking out truly new designers from London that are in their experimental debut stages.  This somewhat fills a Machine-A shaped hole except it is Primitive's ties with Japanese designers that makes it an exciting prospect on the Kingsland Road stretch.  Like I said, my Tokyo trip has made me all the more grateful to see designers like Balmung and Banzai on English shores.  Andrew actually Andrew actually does the London shots for the Tokyo-based Street magazine.  Fun fact.  Street magazine have staunchly shot all their streetstyle pics with the very old Fujifilm GA645 medium format camera and have only just recently switched to digital.  Or err… maybe not so fun unless you're a camera geek.  

The first thing that caught my eye in the high-ceilinged but narrow space was Joseph Nigoghossian's installation 'First Kiss', where from a film, he took 100 digital prints to created 100 t-shirts on which, kisses melt with flowers and dancing lights…




You can also get these young lovers pashing on a pair of printed shorts and trousers too…


Then the hand of Banzai came looming over me as it happily reminded me of my jaunt to Kita-Kore, holing it up in Rachel's store Ilil, the only other stockist of Banzai…


More Banzai madness…


Nothing can top this plush tiger-backed Banzai jacket that I first saw at Ilil…


Another designer Primitive have brought over from Tokyo is Balmung whose work I saw at Candy in Tokyo…sci-fi, manga and other magical forces seem to inspire Balmung's creatively crazed work…

Balmung-2011ss-lookbook_01 Balmung-2011ss-lookbook_04

Ambush, Japanese rapper/MC Verbal and stylist Yoon's product line seems to have 'cult street accessories' written all over it….


Another Kita Kore reminder with these customised vicious glasses designed by Rachel at Ilil


Primitive also has a roster of London-based labels that I for one have never heard of making me feel a little bit small and stupid, something which I frequently felt when I went to Machine-A to discover some new names.  Primitive shows me the light by stocking printed bodysuits by Bergman Neceva


…perforated black suede power pieces by Ava Catherside

Ava1 Ava2

…plastic-baubled pieces by Strnge

Strnge1 Strnge2

…and leather accessories by Ruri Tayama.


Here's Lui and Andrew the owners…


In addition to new labels, I also discovered with a pair of novelty sunnies (Primitive stocks a few vintage pieces too including bits of Ann Demeulemeester and Dries Van Noten…) that my cartoon character destiny is most definitely…


…a deranged panda bear.  A Saturday afternoon well-spent me thinks…



Leave a comment

    2011-06-07 at 12:39 PM

    the glasses from Rachel at Ilil…mmmm and the leather bag from Ruri Tayama; LOVE it!!! 😀

  2. Jessica Ly

    2011-06-07 at 12:53 PM

    Love this post, thanks for posting!

  3. salome

    2011-06-07 at 12:59 PM

    great post… love the blue sweat with the tiger….. ;D

  4. monia

    2011-06-07 at 1:07 PM

    Very original!
    Monia, Rome

  5. vasilieva

    2011-06-07 at 1:36 PM

    the pictures are great, loved these weird detailed knits and of course the panda sunnies are crazy adorable

  6. Shini

    2011-06-07 at 1:54 PM

    Luiiiiii, went to school with her!

  7. Style Eyes

    2011-06-07 at 2:16 PM

    I definitely need some fun sunglasses for summer! I love the prints on those t shirts.


    2011-06-07 at 2:17 PM

    I love those glasses they are so cute ! http://WWW.COPPERETIQUETTE.COM SHOP DRESSES

  9. Digeshops

    2011-06-07 at 4:06 PM

    Banzai! Haha, this was really crazy 🙂

  10. Charlotte :)

    2011-06-07 at 4:53 PM

    The glasses are adorable! I want them! I love that knitted jumper with the studded sholder pads. The graphic effect tees are so cool!
    That hand is CREEPY! x

  11. saigon

    2011-06-07 at 5:11 PM

    ho w wonderful to find out new places. you must going about a lot

  12. Olivia Tinker

    2011-06-07 at 5:36 PM


  13. Sumo

    2011-06-07 at 5:54 PM

    haha the panda glasses
    want one

  14. Diesel watches

    2011-06-07 at 7:21 PM

    This models of T-shirts are some of the most unique i’ve seen
    I like them

  15. Billy Reuben

    2011-06-07 at 8:30 PM

    Panda sunglasses are super wow!
    B x

  16. YoXx

    2011-06-07 at 8:42 PM

    I have a pair of glasses like them!

  17. wholesale clothing

    2011-06-07 at 9:52 PM

    Love the prints on the t-shirts! Panda sunglasses are cool!

  18. Louise

    2011-06-07 at 11:21 PM

    I am in love with those glasses!! & some of those prints are just stunning :O

  19. Sarah

    2011-06-07 at 11:50 PM

    I love the red printed bodysuit!
    great post xx

  20. Hamud Katan

    2011-06-08 at 12:09 AM

    The glasses looks cute 🙂

  21. leonie

    2011-06-08 at 4:45 AM

    ha that deranged panda is super!

  22. Kazuko

    2011-06-08 at 6:34 AM

    amazing – so much to discover!

  23. Kate Holdsworth

    2011-06-08 at 8:18 AM

    I really like this post. It’s never boring when you know fashion can pop up in some unlikely places. Those sunglasses are amazing and they look very cool on you, Susie 🙂

  24. kimm

    2011-06-08 at 9:18 AM

    love the panda sunnies. does anyone know where to buy them online? please..XO

  25. i am not a celebrity

    2011-06-08 at 9:28 AM

    Andrew – you look so different!

  26. Austin Birthing Center

    2011-06-08 at 10:46 AM

    I like this glasses is so nice and tops.

  27. a la mode

    2011-06-08 at 2:30 PM

    Those panda sunnies are the most awesome thing I have ever seen.

  28. Luke watts

    2011-06-09 at 12:37 PM

    I have come across many garments while our professionals does the clipping path, but this garments looks different from others.Thanks for sharing.
    Clipping path service and more

  29. belt buckles

    2011-06-09 at 2:19 PM

    I love the glasses and want a pair!

  30. martine petiau

    2011-06-09 at 8:42 PM

    pertinent la proposition de strngle, ligne épurée, beaucoup de caractère

  31. Katherine

    2011-06-09 at 8:55 PM

    Love the polar bear glasses. They made me chuckle.

  32. Slowfashionstreet

    2011-06-27 at 6:38 PM

    This post = dream ‚ô•
    Kiss from France

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