Sunoooooooooo!

6a00e5508e95a98833014e5f2f99a6970c-320wi.jpg

What can I say about Suno that I haven't said before?  This could so easily have been a straight forward image post, with a brief addendum to add to the last review of the S/S 11 collection.  Except it wasn't a case of outputting more of the same as the Suno duo Max Osterweis and Erin Beatty didn't rest on their printed laurels and somehow have come up with a fresh solution for mixed prints for the season that is still distinctively recognisable as Suno, a feat for such a young label. 

Moving well and away from the Africana nods of earlier collections, Suno instead turn to a hotchpotch mix that takes rustic or chintzy florals and apply them with precision so the effect is never wishy washy, something that those types of florals can often manifest themselves as.  Certain floral motifs are enlarged, repeated, warped with stripes or checks so that there's always a common denominator that ties the different print stories together into cohesion, which is probably why no ensemble ever comes off looking like a batty print mix (I should know given my own tendency of batty print mixingβ€šΓ„ΒΆ). 

Away from print mixing hocus pocus, the themes are also wildly eclectic – English tea dresses, Peruvian knits, woolen throws from a ski chalet, 70s sequinned tops, colourful paste brooches, country hunting outfits, Ikat weave, deer trappers and 1930s wallpaper are just some of the things that come to my mind when being presented with this collection and whilst a few of these elements are used in a literal way, most are reprocessed and manage to be both familiar and comforting as well as exciting and fresh at the same time.  It's probably wishful thinking for Suno to maintain their presentation method for the forseeable future but it has afforded me the joys of zooming into models' 'female' areas for mixed-print money shots that will never fail to make me excited about print mixology.  I am also the print disciple that's truly humbled in the presence of a Suno collection and suddenly all the florals that I have in my wardrobe, are suddenly looking like inferior wastes of space…

IMG_3004 IMG_3005

IMG_3039

IMG_3012

IMG_3014

IMG_3037

IMG_3018

IMG_3020

IMG_3035

IMG_3026

IMG_3033

IMG_3027

IMG_3030

IMG_3029

IMG_3031

Loeffler Randall once again team up with Suno for the wedge-heavy shoes, a solid block that perfectly grounds and compliment the pattern-high outfits.  Once again, I repeat, that the S/S 11 shoes are surprisingly comfortable and these look to be in the same vein… 

IMG_3002

IMG_3024

IMG_3009

IMG_3008

Oh and yes, Sunoooooooooooo can be said in a yobby football chant style similar to my "I'm Neon Till I Die" rave…

**EDIT** Suno's moodboard preview for Vogue.com is the pre-ambling treat that explains a fair bit about the inception of the collection…

1-suno_031927935446

28 comments

  1. Suno does print mixing like no other! I love the shoes as well. πŸ™‚

  2. I did not know this designer/brand, but i am very happy to discovered it.
    It is FABULOUS. Thank you for this post πŸ™‚ Ciao from Amsterdam

  3. This is the ultimate clash and it should be celebrated with yobbo yelling. It’s the least you can do. I would.
    The shoes are the shizz!!!

  4. I am so much for mixing of patterns, colours and textures, that i am drooling all over todays post.
    Thank you again Susie.
    XXXXXXXXXXXXXXXXXXXXXX

  5. Love the print mixing here, I wouldn’t wear most of it myself, with the exception of the shoes – which are amazing. But my personal highlight has to be the blanket coats.

  6. The close-ups of these clothes look so stunningly luxurious, the little details are really gorgeous. I love the mix of the floral with stripes. I think it’s something that we’ll be seeing around even more as the bold-ness of summer kicks in. I for one am definitely looking forward to that. πŸ™‚
    http://fashionregardless2.blogspot.com/

  7. This post proves that you are ahead of the style curve. Didn’t you just post about the mixing of vintage patterns and prints? I think Suno has truely out done themselves. I love the wool plaid and the long apron dresses, there is so much to fall in love with! Totally nabbing those LRxSuno’s this time around, last season they were gobbled up!

  8. As a fellow print-lover myself, I have to say I LOOOOOVE this collection! In fact, love would be an understatement!

  9. not very much a fan of prints usually, but, damn, all the prints in the collection really work well together. Perfect.

Comments are closed.