My brain can't handle anything that's too far over the edge at the moment.  Especially with my recurring nightmare involving me strapped into a metal corset and being drowned in the sea by a mysterious being.  I promise it will all be endearing as opposed to cloying though.  I had a shop agenda in Hong Kong which sadly got swept away due to err… prioritising roast goose and other tasty treats.  Instead, I happed onto Daydream Nation's debut store totally by accident because Steve and I went to visit Arnault Castel, owner of Kapok, which is tucked away into the compact but awesome Wan Chai St Francis Yard/Sun Street nugget, and he alerted me that Daydream Nation had opened a store nearby.  Thus, this little area pocket becomes even more awesome.  If I could stick Mak's Noodles there too, I'd be a happy shopping/eating bunny.

Daydream Nation may need no introduction to regular Style Bubble readers but seeing as I've been getting an influx of newbies due to a certain NY Times article (*ahem* self plug, self plug… ), I should explain that the sibling duo behind the fashion meets art label Kay and Jing Wong have made a name for themselves doing visual presentations at LFW and now based in Hong Kong, they're probably one of the most established young designers in their hometown.  The opening of their store marks a big stepping stone in the label's timeline, providing Daydream Nation the means to establish their visual world which is so fundamental to the label as well as showcasing the local creative talent that Kay and Jing engage with.


They've dubbed their little corner of Wanchai as their United Kingdom of Dreamers and Lovers with a mini passport that issue those that either dream or love with rights and privileges.  Alright, a rather kitschy way of handing out discounts (HK-ers love a good discount scheme… I have store membership cards that I sign up for in HK and never ever get round to actually using them…) but it does make me all beam-y about my own EU passport – no offense to other passport colours but I just really like that shade of maroon…


It's Chrrrriiiiistmas… speaking of which… have you circled out your TV guide yet?  I plan on watching no less than 24 hours of accumulative TV over the holiday period…


Daydream Nation's jewellery is perhaps more well known than their ready to wear given that it's quite widely stocked and their wool covered glasses necklaces below are one of their signature pieces which sadly has been ripped off to bits…



Their A/W 10-11 collection 'Boy on the Tree' features muted tones, ruffles and blanket stitching and plenty of cosy knitwear… all sensible stuff with just a smidge of whimsy…



The accompanying accessories to their collection… a small satchel featuring my most oft-used word ' Random – an annoying trait that I'm trying to cure myself of, and a pair of Japanese Harcsa plimsolls customsied by Daydream Nation…

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Daydream Nation's store like I said also showcases other HK talent such as Hoiming, an accessories label that has designed these half-there, half-not bags, distorting shape and perspective…



…in addition they've chosen their own label favourites to go into the store such as Louis de Gama and socks by Ayame

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Daydream Nation's United Kingdom also comprises a second floor where they organise various workshops for quite a reasonable price… note, that's HK dollar… divide it roughly by ten to get the GBP price…



Had no idea there was a HK beekeeper's organisation but HK Honey (aided by a cute alliterating name) is just that…


Always good to leave any shop with a quote in mind… my visit ended with Henry James…


I also left with something more tangible than quotes – pieces from the A/W 10-11 collection which include this ruffled short poncho that manages to slip on over most things yet still allows for arm movement (my biggest concern with capes, ponchos and the like is the freedom to flap my arms in wild gestures)…



… here I've worn them with a pair of nubbly tweed trousers by Japanese label Kolor, a cheeky buy from Lane Crawford whilst I was in HK.  It appears I've developed a thing for blanket stitching in general, seen here on the zips on the pockets and running up the legs…


(Worn with vintage cashmere jumper, Tabio 210 DENIER tights (crucial in this weather), LD Tuttle shoes, vintage box bag)

Another tangible take-away treat was this Daydream Nation feather-y, pearl-y necklace which slotted right in with the feather-y texture of this Monki jacket




Leave a comment
  1. Chiara

    2010-12-16 at 7:52 PM

    Your blog is really cool!! I hope you will pass on my and follow me =)
    Le Roselet Precis

  2. Beckerman Girls

    2010-12-16 at 7:53 PM

    THose knitted pants are OUTSTANDING!!! Love how they are stitched with the black thread and look so handmade! Susie…you look AMAZZZZZZING and too cool!!! Lots of love
    xoThe Beckerman Girls

  3. Nika

    2010-12-16 at 8:12 PM
  4. Lorena

    2010-12-16 at 8:24 PM

    I know this post is supposed to be about Daydream Nation, but that Monki jacket is what really caught my attention! The texture is really gorgeous and it’s a nice match with the feather collar. It’s times like these when I wish I could reach through the screen and feel the fabric, hopefully that doesn’t sound too creepy haha.

  5. margief

    2010-12-16 at 9:19 PM

    i like the little ruffles theyve put on their clothes and shoes. very cute. also that chiffony black and cream dress is what my perfect walking in the woods pretending to be a fairy dress would look like…

  6. Sister Wolf

    2010-12-16 at 9:22 PM

    Never mind any of that, you hair looks so incredibly pretty.

  7. Dru

    2010-12-16 at 9:37 PM

    Those socks! (are they Ayame? They’re lovely) That feather necklace! I better stop with the exclamation marks…
    Are 210 denier tights really enough protection to allow one to wear a skirt in London in this weather? Only asking because I’m a tropical who starts piling on woolies the minute the mercury dips below 12C.

  8. Dorothy

    2010-12-16 at 10:16 PM

    Love the visible stitches on the trousers and all the RUFFLES. Lovely lady!

  9. Brigadeiro

    2010-12-17 at 12:05 AM

    That Monki jacket is GORGEOUS! Love the texture!

  10. Olive

    2010-12-17 at 5:40 AM

    Really really a daydreaming store!
    Everything in that store so inspiring, cute and chic.
    By the way envy your pants!
    You always know how to mix and match something with a different colors and patterns!
    Always waiting for the next post 🙂

  11. SarahJayne @ Goldmine Trash

    2010-12-17 at 7:52 AM

    Wow, what a cool looking store. I love everything you took photos of. And as always your outfit is showstopping : ).

  12. e_ting

    2010-12-17 at 8:25 AM

    Love the suggestion for Mak’s to open in Star St.!! And good find re: HK Honey. They’re going to be my go-to whenever I I just read recently that their office is in an old walk-up in Yau Ma Tei (grunge central), and Michael Leung (the founder of HK Honey) loved it so much he asked the owners of the flat to keep the old (well, vintage, I suppose) furniture there. If only more HKers could love HK like him and the Daydream Nation duo.

  13. e_ting

    2010-12-17 at 8:25 AM

    (oops – I meant HK Honey were going to be my go-to whenever I need HK souvenirs…!)

  14. all women stalk

    2010-12-17 at 10:21 AM

    Having a fashion statement beyond the contemporary is really a thing to have. This is like fashion forecast. Thanks a lot for letting me see the pictures. More power. Being fashion forward and having a wide imagination can give us a better understanding of what we really wanted in life. Fashion like having freedom to express yourself.

  15. thestreetfashion5xpro

    2010-12-17 at 11:02 AM

    Stunning post as always!!!

  16. Maryjane

    2010-12-17 at 11:27 AM

    What a fabulous place, I really love the black, cream dress and the olive jacket with the shoulder rosette detail. Very cute! Great little shopping adventure and don’t you just love LD Tuttle!
    Maryjane xoxo

  17. Michelle

    2010-12-17 at 11:39 AM

    seriously loving everything featured here 🙂
    twitter @divalicious_m

  18. edoardo

    2010-12-17 at 1:00 PM

    I don’t like the clothes posted by you but your clothes…yes!! the jecket, the zip on the pntas everything truly chic….as the shoes are!!

  19. PSbyDila

    2010-12-17 at 1:25 PM

    Your outfits are gorgeous!! I fell in love with your knitted pants.

  20. Sandy Joe

    2010-12-17 at 1:25 PM

    The pearl feather necklace is UNREAL. Outstanding.

  21. Emma Winn

    2010-12-17 at 1:41 PM

    fantastic necklace and jacket! monki is amazing i checked out their website. those blouses are soooo good

  22. Laura Connell

    2010-12-17 at 1:49 PM

    Those fabric spectacles are amazing, along with the flowered epaulets. Love you tweedy pants with the zippers.

  23. Sophie Mhabille

    2010-12-17 at 5:00 PM

    Your blog is great. I love the pants with those zippers and the coat. Keep it up

  24. Jessie

    2010-12-18 at 3:51 AM

    That store looks pretty freaking amazing!

  25. ruedecerises

    2010-12-18 at 6:26 AM

    OMG the combination of the colors and the textures are so hot! I’m not that into layering but I surely enjoy your looks!

  26. yve

    2010-12-18 at 10:42 AM

    i am absolutely in love with the monki jacket!!
    its also nice to see a louis de gama piece, i bought a divine top by louis de gama a couple years back, his clothes are so romantic!

  27. Kaye Beeh

    2010-12-19 at 5:15 PM

    I love the tweed trousers with ankle zip detailing, I never see that. this is why, I love Japanese Designers in addition to. 🙂

  28. christina

    2010-12-27 at 11:01 AM

    hi susie! i love the colours and detail in these pictures!! xxx

  29. Alya

    2011-01-05 at 4:05 PM

    Where may look on price of clothing?

  30. Lunet_Cheap Clipping Paths

    2011-05-04 at 9:48 AM

    Those fabric are really gorgeous awesome collections of apparels and thanks for sharing those

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