Fell into the Gap

Fell into the Gap

Some of you have already been Tweeting me about it and have asked me for a succinct explanation.  This post is also one for the family who do check the blog from time to time to make sure that I'm still alive.  Seeing as I've also seen my printed self up in some of the stores and on the streets too, it seems a bit odd not to acknolwedge it here.  So here goes.  I'm not sure what is the correct protocol for announcing things such as…

"Hey err… so I'm in the Gap's Holiday campaign!"

Oh right.  That wasn't so bad.  Not that I have anything to hide but it was always going to be a pleasantly bizarre announcement to make, rounding off what has been a funny old year for Style Bubble and for myself.   

Actually, my parents reacted with complete nonchalance, not because they don't know what the Gap is but because in their eyes, it really is a "And so what?  Did David Cameron call to congratulate you?  Did The Times want to speak to you?"  Things like Prime Ministers or anything to do with the government and The Times rank highly in their books.  

Therefore I'm going to follow their lead and decidedly not be all squealy about it and you, as readers are also free NOT to do the coo-ing "Oh Congratulations!" thing.  Instead, I'm just going to be genuinely grateful and that needs no jumpy excitement at all.  In all honesty, all I did was accept the ludicrously good offer of

a) being shot by Craig McDean

b) being styled by Karl Templer

c) being in a wholesome Gap Holiday campaign whilst being an unwholesome Brit who isn't really conventionally attractive in the way that I think all Gap ads seem to convey (that's not self deprecation btw – merely truthful observation)


d) having Gap donate $10,000 on my behalf to my charity of choice.

The Gap Want campaign is also donating a $1 to all the collective charities for every Facebook Like on their campaign app page where you'll find me spinning lines such as "Style is like the wrapping paper of my life". 

I willingly entered into cheesy territory that was marked by lines like the one above, a dose of airbrushing as well as the fake snow blown at me in the middle of a heat wave in New York.  It's pleasingly cheesy though given that it is a holiday campaign, a concept that is probably better done in the US than it is here and admittedly there is a lot of giving, wanting and general goodwill that has no place to go other than slightly cheesy ville.  My chosen charity was Shelter England and yes I am going to feel like the rejuvenated and made-over Ebenezer Scrooge for a good chunk of time yet because I've done this bit of philanthropy.  I have some lengthy reasons for why I chose Shelter but the important thing is that I've already had word that the money is being put to good use.

For now… I'm even going to heed my *ahem* words of "Play down the crazy, dial up the cosy*…" and wrap up in the warmth of giving, sharing, wanting… and err… more giving.

*Sorry I'm never going to be able to spell it with 'z'.



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  1. Penny Dreadful Vintage

    2010-11-24 at 4:52 PM

    Well you look great of course, but most of all it is great that Shelter have got something out of it – that is fantastic 🙂

  2. gorete sousa

    2010-11-24 at 5:05 PM

    LOVE OUTFIT!!!!!!!!!!!!!!!!!!!!!!!

  3. kam

    2010-11-24 at 5:13 PM

    Utterly brilliant cause, and about time advertisers used normal people – although your life is somewhat less normal and more fabulous than most, but about time they showed real people in their campaigns! plus you look fantastic!

  4. Olivia

    2010-11-24 at 5:18 PM

    wow this is amazing!! I always love the GAP ads and you look amazing in this one!!

  5. Alicia

    2010-11-24 at 5:23 PM

    That sounds like a win all around. Very cool. You look lovely. =D

  6. slow fashioned

    2010-11-24 at 5:28 PM

    …so this is the secret thing you did in new york…
    although gap is not one of my favorite stores. $10,000 to a charity is a noble payment for ANY reason! you should be proud!
    …plus, you look great and the outfit is awesome!

  7. Doni Brown

    2010-11-24 at 5:32 PM

    I don’t care I am going to be happy for you! YAY! haha
    Love the ad!

  8. Linh

    2010-11-24 at 5:38 PM

    You look amazing on it! Especially your hair.
    And hey, about your “truthful observation”, all I’ve got to say is this:
    “le beau est toujours bizarre”. It’s a citation from Charles Baudelaire. 🙂

  9. Anna

    2010-11-24 at 5:44 PM

    I know you don’t want gushing but you do look beautiful in it, although not sure the outfit is very typically you.x

  10. Susie

    2010-11-24 at 5:49 PM

    I appreciate your humility, and I do think it’s great that Gap chose to feature you in this ad. You still look very much like yourself, not like you were made into a typical Gap model.
    But mainly, the best part of this whole post for me was the quote, “Style is like the wrapping paper of my life.” Wonderful.

  11. Sophia

    2010-11-24 at 5:59 PM

    Wow that’s so awesome they donated $10,000 to a charity of your choice!!! I think you do look realy beautiful in the picture. Perfect styling, perfect hair and the snowy background is just well…perfect. You might not want to hear it but…CONGRATULATIONS! <3

  12. Marissa

    2010-11-24 at 6:16 PM

    Well I may not give the “oooo congrats!” but I’m most definitely going to be happy for you & be on the look out as well to see this advertised. This is such a wonderful thing- and SO generous of Gap for the donation.

  13. I love the idea, it’s refreshing and slightly edgier than their norm. I work at Gap and enjoyed the little bit you did for the holiday video 🙂

  14. Emilija

    2010-11-24 at 6:26 PM


  15. Fashionistable

    2010-11-24 at 6:27 PM

    What a wonderful campaign to be involved in. You look great too. Xxxx

  16. Eli

    2010-11-24 at 6:32 PM

    I dont think you should have to apologize, it was for a great cause! congratulations because you work hard and deserve it! and you look great!

  17. Leila

    2010-11-24 at 7:01 PM

    Has anyone ever told you you look like a young diana rigg? Beautiful!

  18. Lourdes

    2010-11-24 at 7:25 PM

    That’s fabulous! Congratulations!! No need to be apologetic for what hard work can garner you.

  19. nancie

    2010-11-24 at 7:51 PM
  20. Anthony

    2010-11-24 at 9:15 PM

    WAW ! Proud of you ! you look … mmm … canon !

  21. Hilal

    2010-11-24 at 9:18 PM

    Amazing blog, loved it!
    come join my giveaway! I am sure you will love it!


    2010-11-24 at 9:23 PM


  23. Kb

    2010-11-24 at 9:46 PM

    You look great here, I love the diversity of the campaign. It still seems very you, even though it’s not your usual comfort zone.

  24. masha

    2010-11-24 at 10:25 PM

    lovely picture for gap. you’re pretty

  25. fancypants

    2010-11-24 at 10:36 PM

    Well you do look rather lovely,you know, but i’ll refrain from cooing any further! And even if GAP isn’t in your regular style directory- this has susie bubble stamped all over it. A slightly tamer susie bubble, but susie bubble nonetheless!

  26. Arietta

    2010-11-24 at 10:53 PM

    I would never had thought that Gap of all brands would pick you to be in their campaign. And not because you are “not conventionally attractive”, but because your fashion sense seems worlds apart to me from the usual Gap styling. Good for them to broaden their (style) horizons!

  27. jessie

    2010-11-24 at 11:14 PM

    Congrats Susie!!

  28. Jessi Lou

    2010-11-25 at 1:31 AM

    Good for you! I saw this and got so excited. That’s quite an achievement.

  29. mariana lopez

    2010-11-25 at 3:47 AM

    Oh my gooood!!!!!!!!!! this is so.. surreal! i work at the gap and LOVE your blog! I have been following it for some time now, and well i obviously adore gap as well! 🙂 what a pleasant surprise, two things i love combined! congrats! have a happy holiday!

  30. Francesccli

    2010-11-25 at 5:48 AM

    Gorgeous, gorgeous hair!

  31. Maryjane

    2010-11-25 at 9:35 AM

    I hope you’re very proud and happy whether it’s kept in or let out, what an exciting moment! You look incredible and I’m looking forward to seeing more from it. If I was in your shoes, I could see my family reacting the same way. 😉
    Maryjane xoxo

  32. Nana

    2010-11-25 at 11:31 AM

    you’re so pretty<3

  33. liz

    2010-11-25 at 11:36 AM

    Okay I won’t gush but you look fabulous girl and you lift Gap right out of their comfy “make no waves look”.
    Brownie points scored (many) for the charity donation.
    Continue true to yourself as you always do
    liz from Paris

  34. Shuzluva

    2010-11-25 at 1:24 PM

    I saw the ad and two things immediately came to mind:
    Whoa, quite mainstream for Susie, but what a great way to introduce an avant garde fashion thinker to a huge audience; and
    Wow, those don’t look TOO much like Gap clothes. Well done!
    I think you look fantastic. And beautiful. Congratulations!

  35. Joy D.

    2010-11-25 at 1:27 PM

    The big time lady! I work in the mall so I have definitely seen this already.

  36. Stella

    2010-11-25 at 1:30 PM

    Aw, love this! You look great! You did it for the right reasons, dear, nothing to be ashamed of.


    2010-11-25 at 1:57 PM

    Good for GAP. Personally I find their models to be bland (they all look the same!)so nice to see that they are broadening their horizons.
    Also great that they gave you $10,000 to donate to a charity of your choice. Shelter was a good choice!

  38. Angeles

    2010-11-25 at 4:39 PM

    Good for you! Love your outfit and great campaign……fabulous personalities!
    Love your blog!

  39. Coco's Tea Party

    2010-11-25 at 6:52 PM

    This is insanely exciting. I love Gap campaigns and you look absolutely amazing. And fantastic choice with Shelter. That $10,000 will no doubt be a great help, especially in the winter.

  40. Winnie

    2010-11-25 at 9:53 PM

    Wow you look amazing Susie. Congrats!

  41. la femme

    2010-11-26 at 4:44 AM

    Supercool – congrats!

  42. Mathilde

    2010-11-26 at 5:50 PM

    Wow Susie – having all that money donated on your behalf is pretty amazing! You definitely picked a worthy cause.

  43. Kelly

    2010-11-26 at 9:24 PM

    I love your ideas! Your fashion seems really up to date, and I am just starting out my own blog. maybe you could follow my blog! You could like my ideas:) I love yours! You look fantastic!

  44. rollergirl

    2010-11-27 at 9:57 AM

    Yay! good for you and love that you donated to a homeless charity 🙂

  45. Aja

    2010-11-27 at 5:11 PM

    I love that your parents are terribly blase. (I guess we need that stuff from time to time to keep us in our place). But I’m not going to be. You’re a wonderful person and a wonderful blogger, Susie Bubble. Your musings and general pleasant demeanor bring a lot of happiness to people’s lives. Wishing you the happiest and sweetest of holidays. And of course, congrats. That’s a big, HUGE deal.

  46. Curella Says

    2010-11-27 at 6:34 PM

    but you look so cute!! 🙂 *don’t hit me for complimenting you!*

  47. hello birdy

    2010-11-28 at 3:19 PM

    Bloody hell, this is awesome!!
    And you look so so pretty, you could easily be a Gap model! Just a much more interesting Gap model. I must say I’m extremely impressed by Gap for doing this..
    Great choice with Shelter too!

  48. Lorraine

    2010-12-01 at 4:43 AM

    love the campaign!
    are the shoes you’re wearing going to be sold by gap as well?

  49. triend

    2010-12-17 at 6:18 AM

    Hey, I relate to your parents! It’s a good problem to have, kids with endless accolades; but really, it never gets boring, and maybe they’re not really blase’, just stunned? How weird and a bit scary it was to see a huge good ol’ Susy Bubble staring me down in a mall in Wisconsin, no doubt after me for that comment back in ’08…. So what I really want to know is, what did you think of the new logo? I thought, where have I seen that font before: then it hit me, American Apparel! Congrats Susy/Suzy!!!

  50. Norma Jean

    2011-01-04 at 1:09 AM

    Please do tell,where are the shoes from?????????????

  51. susie_bubble

    2011-01-04 at 8:20 AM

    Norma Jean and Lorraine: They’re by Elizabeth & James
    Triend: I think they’ve changed it back to the old logo now but yes, I was a bit dubious about the ‘new’ one they were gonna go with…

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