On and On…

>> This marks the last Friday before the press day madness begins involving pic-snapping overdrive and days of sturdy shoe wearing.  I've counted that there are 53 on my calendar over the next month and that's just the bare minimum.  I can't lie that I've got my faves where I'll be pouncing upon with vigor with my DSLR.  I've only expressed random spouts of affection for Prada S/S 11, a show that I still haven't fully explained my love for.  Seeing as I stupidly turned down the opportunity to see the show in Milan, I'll atone with the press day that should give me colours, stripes and bananas galore.  In the meantime, here is Prada's first ever animated lookbook that goes hand in hand with their regular-as-clockwork fantasy lookbook which has been produced by OMA (Alexander Reichert & Fausto Fantinuoli, part of Rem Koolhaas' architecture firm who of course design all of Prada's show sets and stores). 

It adds an altogether different slant to the show that I saw back in February shedding a different light on the bust-balconies, that checked retrograding pattern, those patent princess coats with thick fur collars and the loafers with chunky cable knit socks (Oi! Prada on Old Bond Street, still waiting for your call to see whether the grey and red ones have come back in stock yet!).  Perhaps it's the cartoonish elements that subverts Miuccia's declaration at the time that "It's normal clothes".  What IS normal anyway in the scheme of things.  The "Breasts are Back" headlines that the show followed up with skimmed over the many humorous details of the collection that are played up here in the video, adding a silliness and a sense of the 'random' that somehow moots what a lot of people wanted to see the collection as – that it was simply about embracing a more diverse body shape, and nothing else.  I never wanted to read it as a "This is About Breasts" collection in the way that people did after the show given there were so many MORE elements to it but anyhow… I'm still left with the same simplistic and shallow feeling as I did after seeing the show… how muchy for those patent loafers, chunky socks and patent coats and how much will they be reduced when they go on sale?  Yup, I'm THAT deep…