**EDIT** By the way, this ALL makes a whole lot more sense when you find out that Acne will be showing on schedule as part of London Fashion Week in September… I knew about it beforehand but info was embargoed until today… a foreign addition to the calendar that makes sense, no?
It's been in the pipeline for such a long time that I'm not sure I even remember when the talk started. Wasn't an Acne store in London opening a year ago? Nope, never came. Weren't they looking for somewhere around Redchurch Street? Nope, despite all the developments on that street. Well, it's finally here and they've settled on an ex-gallery on Dover Street. Ah… clever stuff, being just next to Dover Street Market.
It also happens to be one of the biggest stores in the Acne universe, or rather, it's probably the tallest as it spans four flours. Yay for narrow Georgian town houses. If more stores were nestled into them, my calf muscles would be significantly more toned. Acne has had a presentation affinity with London in the past few years, with interesting presentations in the Barbican, Sir John Soane's Museum and the Tramshed in Shoreditch so it makes even more sense that the label should have a home in London. It may have been a long time coming but it's here now and conveniently makes that Mayfair trek a fuller one.
So, up to the womenswear floor first and you're struck by interiors painter Jeremiah Goodman's three ceiling height paintings of Jonny Johannson's studio in Stockholm. I like how they've hastily set up a Facebook for Mr Goodman, one which I doubt he personally checks. I think I may have had a bizarre conversation with him about chocolates on the pillows in The Peninsula, once he found out I was from Hong Kong…
Anyhow I am of course a fan of anything painterly…
And so the shearling-a-thon starts dropping into stores from now on… I've documented a ton of them that I need to put into some neat collage…
Btw, there are black roses everywhere…
These are supposed to look like they've been metal plated… not sure what collection they're from but I love the mish-mash of shoe elements to them…part desert boot, part moccasin, part brogue…
I never got in on the army green bomber action when the bomber jacket craze was going on…hmmm…
Still loving this distorted Hawaiian floral print…
Ah..fleecy goodness in the form of this Galaxy coat…
Helmut Lang's Eagle sculpture swoops into its new home on the denim floor of the store, but a part of it is still waiting to be transported in… possibly via crane?
Yay, an outdoor space! Not enough of them incorporated into London stores if you ask me… this is on the top floor which is sort of like a fluid gallery/whatever/spacious airy fairy space…
A stairway to nowhere with Acne's 'skinny bum' sofa in the cavernous top floor space.
Currently, the top floor is housing the bulk of the womenswear shoes all on concrete, mirrored and wooden plinths… I'm particularly loving the pocket boots which I think are the upgraded version of a pair of novelty boots from a while back which advocated you to keep your lipstick in the pockets…
The top floor also has some pieces of jewellery by Husam el Odeh for Acne… the collaboration goes on… there are also some button-like metal earrings for those with very tolerant pierced ears…
I love the 'banged-up' quality of this cuff…
Katerina Jebb also contributes some of her work for the store…
Interestingly, the ground floor actually begins with menswear which is somehow a shakeup to the normal retail order of things but I guess Acne isn't really biased towards menswear or womenswear…
Perhaps I'll do more of that self-gifting here seeing as it's the first thing that I see…
Jean Cocteau prints decorate the ground floor…
Alright, enough of the "Are they, will they, where?" talk – it's open from Friday to the public.
I love it, it’s so cool that Acne is finally going international. But I have to say I’m a bit jealous because not evan here in Sweden we have a Acne store that is so artistic and inspiring. Acne is my all time favorite brand!
MMMMmmm to the moodboard, Jean Coteau and surreal staircase. And those demi western bootees.
love the shoes!!
melrod
melrod1206.wordpress.com
soooo excited, man oh man. can’t wait to feel all that sheepskin for real.
gosh! love the purple wedges!
X
so cool, ive never seen this store before. some of those shoes are wild! and the cuff is very cool
Really excited! I can’t wait to visit the next time I’m down in London…
that hat looks delicious! thanks for posting such great pics. your blog is terrific, thanks for sharing as usual!
xx
AZD
http://xAZDdesign.com
Such a cool store, I love the way it was decorated. With the black roses and all?
Great post!
http://www.TheLevelHeadedChild.blogspot.com
I love that Katerina Jebb art work, thanks for this post.
http://www.salonbusiness.co.uk
The store looks really cool. Acne is fast becoming one of my favorite brands. Will surely visit as soon as I go to London. Thanks!
http://lhabitue.blogspot.com
Wow the shoes !!!
http://valentineavoh.blogspot.com/
-the diary of a fashion stylist-
Acne can F off as far as I’m concerned, their prices for mass produced gear is hideous. There was a colossal feature on them in the Independent on Monday I think? Today in their blurb section they printed a comment from a reader regarding what a colossal joke the brand is. Slightly amusing. ‘Wardrobe filler’…ye, well… not when a pair of shoes cost over a grand. They had terrible looking sandals on oki-ni at over ¬£300, what’s going on! It’s like Diesel but with a miss-printed price tag… oh wait no, it’s a deliberate price tag. Go take a leaf out of Ikea’s book…money grabbing, exploitative sods.
Liking the Katerina Jebb artwork!
i’m in love with this store, the fir and the denim are gorgeous and these shoes are perfection, would love to have them in my closet
elena
http://elenavasilieva.blogspot.com/
Wonderful post!
This place is fairy.
Woaw, it makes me dream.
http://arstcrylique.blogspot.com/
Wow this store is spectacular I would come here to shop just to see the setup.