>> See what I did there in the title.  I've come to refer to Imran Ahmed of Business of Fashion as a BoFfin… given that I now just call Business of Fashion Bof and actually…. Imran is in fact a business of fashion boffin…i.e. someone who knows what they're talking about. 

So Imran the BoFfin is in conversation again, live streamed, live Tweet and live audience a-go-go…this time he'll be speaking to Natalie Massenet.  Now she's been pressed around quite a bit lately and I feel like I may have seen features on her everywhere but I know that Imran will get a completely different angle from her and will also be posing questions to Massenet from the Twitter/blogosphere.  Hopefully he probes her about the upcoming Mr Porter (I'm excited and I'm not even a Mr…) and where can NaP go after seemingly achieving everything it set out to do?  Live stream will start at 7.30pm UK time… and I can't be arsed to work out the time conversions for all the places around the world…


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  1. Tania

    2010-07-22 at 3:41 PM

    Now, who votes we try and freeze Twitter this time?
    😀 I hope I’ll be there (metaphorically of course) because this sounds like it’s going to be fun!

  2. Sarah Betty

    2010-07-22 at 3:45 PM

    I am VERY excited about this!
    Sarah Betty

  3. moi

    2010-07-22 at 5:55 PM

    This better stream well… damn you Virgin…

  4. Z Fashion Blog

    2010-07-22 at 8:17 PM

    Very inspiring and admirable lady.

  5. moi

    2010-07-22 at 8:34 PM

    Great Interview… they’re like a mini Apple inside…

  6. masha

    2010-07-23 at 6:24 AM

    great video with Natalie Massenet and her locals but I don’t like the desks like in a weird accounting company…

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