>> This is the fake astroturf hill that I'd like to be rolling around in together with the swings that I'd like to be playing on…
…this is the customised floral DHL van that could hopefully take me and a selected few driving down the Big Sur stopping only for fatty food and salty air breathers…
…this is the picnic blanket where Melton Mowbray pork pies, clotted cream and strawberry jam scones and flasks of iced coffee will make a mess on…
…these are the neoprene pastel goodies that tread around surfwear very gently, so much so that I will hunt them down come March 2010 to amp up my neoprene clothing intake…
…that all of these signs of summer are courtesy of Cynthia Rowley is a bit of a coincidence and aptly come to me on a day when it is absolutely TIPPING it down in London (there are buckets in our office…). To go back and credit properly, the images that I read as signs that I really need to start planning my Cali summer shenanigans for 2010, were actually Cynthia Rowley's installation as part of the Limited Edition Experiences project (at 4141 NE 2nd Avenue, Miami) going on for Miami's Art Basel. The peeps whose ads always distract me in New York cabs during fashion week, have customised a DHL truck with hardwood floors, fitting room and fabric walls as a Shop on Wheels that will cruise around the Southwest post Miami
To add another proper credit, the picnic blanket is a limited product made especially for the installation.
And of course, most will have seen these Cynthia Rowley for Roxy pics that I'm a latecomer to. I've never hunted out Roxy before but come March 2010 I'll be ringing up with abrupt phonecalls pestering for the neoprene.
Cynthia Rowley for Roxy? Wow, I didn’t see that one coming! Awesomeness abounds.
I think I want me a picnic blanket like that. One that says NEVER LEAVE would be nice, too. 😀
-meream
I’m so nostalgic for summer after seeing these images. gahh bloody English weather.
I love the van and the swings! 😀
your post just totally put me in the mood for summer 🙂
http://style-studies.blogspot.com/
Want it all so much – I think I want to be a surfer girl type more than anything in the world…
Omg. those neoprene suits are retro awesome! Very interesting collaboration too.
xV
I like the neoprene pieces, they make me want to learn to surf! I can’t even imagine Summer at the moment after such a rainy and dull day.
jeniwren.com
I love Cynthia Rowley.
i’m a florida surfer girl and i’ve always loved Roxy; so excited that they’re joining forces with Cynthia Rowley– one of my favorite designers!
that Art Basel installation evokes the perfect summery atmosphere!
For roxy? wow.. it looks soo good
<3
Fw
http://fashweekly.com
Aah summertime! It seems so very far away at the moment as France is currently cold, wet and windy. I cannot wait!
x
http://sparklesmiledance.blogspot.com