Sugar, Sugar Online

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One instance where this wide column isn't working so well is probably when e-shops don't have large image pop-ups.  So it's a good thing I've been to My Sugarland, a boutique in Angel I wrote about a while back, in person to see the wonderful wares they sell because their new online store alas doesn't have those aforementioned 1000 px by 1000 px images to peer at closely.  Not that it's a deterrent when you're dealing with a selection that I extolled about before.  Zoe Lem has been busy doing all sorts for the store, providing styling sessions, wardrobe auditing (is it weird that I like the combination of a tax term and fashion?) buying in more graduates and of course perfecting her website.  Large images aside, it's a little more comprehensive than yer' average e-shop giving designer profiles, store galleries and the selection reflects the cavernous and eclectic physical store…

I feel compelled to emphasise the Reem (Alasadi, not the other one…) draped beaded jacket in particular in ALL three colours just because I believe that it's one of those pieces that actually can be 'thrown over' anything and miraculously an outfit is elevated.  People seem to have a penchant for 'throwing' jackets over everything as demonstrated by the invasion of the boyf blazer.  With this Reem jacket, it wouldn't just be a case of 'throwing' but I'd be literally chucking it in a violent manner, here, there and everywhere…
Mysugarlandeshop I never got struck by the number of hats in the store when I was last there and flicking through their varied vintage selection, suddenly it's hats galore which reminds me I must pop down to My Sugarland for a random hat trying-on sesh. 
Mysugarlandhats

27 comments

  3. Ooh! I’m in love with so many items! The Belle Sauvage top, the Steve & Yoni jacket, the Reem beaded jacket and John Rocha beautiful confection of a dress! Absolutely stunning! Wish I could make it to this store…

  5. Oh I am so glad that I’m not the only one who gets annoyed with the column issue.
    I’ve been weirdly nonplussed about gladiator flats, but those Dick Boons are wearing me down. Something about the way the crosswise straps have what looks like structural integrity to form a helix as it wraps around the foot. Also: I require all of those hats.

  8. “dreamy” is the perfect word. I am especially in love with the Reem Acra dress. And the hats! My goodness.

  9. Um… am I the only one who gets a messed up page with the links and columns on top before the actual text? If I’m not, and this is actually a problem, Susie, I think it’s just an small coding issue. (The page isn’t split into left column, middle column, right column. All the info from those columns are stacked on top of each other, left hand first.) The font’s also reverted to Times New Roman. If it helps, I’m also getting this from a Mac in the US, but I don’t really think that makes a difference. The redesign was working perfectly yesturday; I don’t know what went wrong. (BTW I loved the new look before it went kinda berserk. I’m sure it’s something simple.)

  13. aaahhh. price range. out of.
    To be honest i’m most excited by all those lovely hats! 🙂

  14. everything is so perfect…I would especially appreciate the minimarket boots and reen draped beaded jacket

  21. I love the neck cuff and the hats w/birdcage veils.
    F21 had a few hats with birdcage veils, but they sold out quickly. Anyone know where I can find one for less?

  22. I’ve seen those Minimarket boots everywhere lately? maybe it;s time to check out the website for myself…

  23. Oh wow the wedge boots look divine. The hats are nice, too. I can imagine you wearing most of them. 🙂

  24. Love the Rocha dress, Reem cami.Gladiators are fantastic. Armand Basi One dress is lovely too.

  26. Great collection! Love the way you put all of those items together.but most i like is Rocha dress it seems very attractive.keep posting!
    -sidney-

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