Guess Who

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>> I'm off to Bournemouth (don't ask…) for a few days but I'm leaving you with a bit of a Guess Who game.  I'm not into playing games with you but this is so much of a shocker that when I first saw these and found out the source of them, I literally couldn't belieeeeeeeeeeeve it.  So… the game is, guess what brand/label/store/retailer these A/W 09 lookbook shots are from.  Not giving up any clues until I get back and all shall be revealed in an edited version of this post.  Some industry peeps reading this will guess straight away of course but that might ruin it for the bulk of us that don't go to press days.  So keep it schtum as I'm hoping for an array of answers…

Or maybe clever clogs out there will get it right in the first comment, rendering this game a complete plop of a failure… oh well, masterplan failure, story of my life…   

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**EDIT** Surprisingly no one actually guessted it…. drumroll please… it's…. ASOS!  They're not by external brands either as these are part of their own ASOS collection.   I'll be finding out what's going on at ASOS HQ as it seems like changes are a-plenty and I missed their press day whilst I was in Antwerp.  Thanks for leaving a guess comment though…. New Look/River Island were close guesses.  Gap seems a little off the mark for me though having said that, the Wangster is doing a collection for them…

(Lookbook was art directed by Olu Michael Odukoya of
Kilimanjaro Art & Design and shot by Laurence Ellis.) 

44 comments

  1. hmmmm must be somewhere completed unexpected since it’s a guess who game! … marks and spencer?!!
    The girl’s outfit is cool!
    xx-LJ from SOS!

  2. I feel slightly shameful, but I have absolutely no idea!! I went to Bournemouth for Uni (again don’t ask) but it’s great with this weather…soak it up hun. x

  3. ooh i don’t know but I do love the cardigan in the first photo. dorothy perkins? next? m&S? H&M or is that too many guesses??? have … fun… in bournemouth!

  4. bournemouth is a magical place if you keep the sheep and the gales and leave the rest aside;)

  5. hmmm i quickly scrolled down so i didnt read any of the above comments but…i have no idea…
    target?
    wait do you guys have that in the UK? maybe it’s a british shop…?
    marks and spencer?
    tesco? LOL
    enjoy your trip to Bournemouth!

  6. Yay, games, fun. I’m going to guess Gap – in an attempt to be less bland
    Enjoy Bournemouth 🙂

  7. ooh…lol i live in Bournemouth, not the most exciting place but the weather is looking up. have fun 🙂 errmm…Asdas? lol
    x

  8. Not sure, but the hem on that womens style is a complete rip-off of a vintage garment. I used to have a body con dress from the 80s with the EXACT same hem.

  9. I really like the mix between leather and the other fabric of the jacket ( don’t know the exact name in english of the fabric ) its interesting if we devellop the idea …
    boubou

  10. My immediate instinct is French Connection, but perhaps that’s not quite unbelieeeeeeeeeeevable enough?

  11. shoot I dunno many UK stores though many of these comments refresh my memory of the stores I saw while I was at London. I’ll say New Look!

  12. The girl was in the finale in the Norwegian top model in season 5 (she didn’t win though). Her name is Polina Barbasova. I don’t know who the guy is and I don’t know which store/label they’re modelling for. Givenchy?

  13. this is exciting, i think i’m too excited to guess. i would have said H&M but that doesn’t seem insaaane enough… ASOS? That doesn’t really seem right either. Ah well. I AM EXCITED.

  14. Pretty sure it’s not New Look, I saw their look book, it wasn’t anything like this…
    I’m thrown by the dress – so not high street. I don’t think it’s FC either. Um…MATALAN???

  15. I agree it does look swedish/norweigen.
    I thought maybe Acne but thats too obvious
    Somewhere awful like River Island or maybe French Connection?
    Excited to find out!!

  16. Can’t believe i thought Acne! How dumb, their AW/09 was released in fashion week!

  17. Asos?!
    Haha i was way off the mark.
    Methinks that black dress and jacket will be sell at an alarmingly fast rate…

  18. ASOS!!!!! No way!!! Looks like a cool acne shoot. Does anyone know where the photographer is from? Really amazing shots but cant find his work anywhere?!?!
    Ff this is any indication of where ASOS is going they will do VERY well..
    LOVE LOVE LOVE LOVE these pics. any more?

  19. Mads – Try google before posting questions like this. http://www.laurenceellis.com/
    A friend of mine knows him, based in London but heard he’s moving to NY as he’s about to join a BIG NY agency.
    Yes, photos are lovely. One of the best lookbooks of the season IMO.

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