Label with a Limit

‘Limited’ is a word that gets thrown around a lot with the purpose to throw us into throngs of retail excitement over something that is meant to be special and isn’t going to come around that often.  I’m dubious at the usage of the word most of the time but not with the label Moon Spoon Saloon.

Firstly, the beginning intro film to the website had me entranced for about a minute and a half as I was wondering why men in baggy Andy Pandy-type outfits were dancing in the streets juggling geometric shapes.  The collective behind Moon Spoon Saloon consists of designer Sara Sachs, artist Tal R, photographer Noam Griegst and stylist Melanie Buchhave.  The aim of MSS is to create 99 styles and 99 styles only.  Therefore once 99 styles are made, MSS will cease to exist.  Each style will also be produced in 99 LIMITED editions (there’s that word that’s supposed to send us waving the credit cards…) that comes with its own unique painted and numbered hanger as well as documentation that gives the wearer some clues about the garment’s craftsmanship.  The first 14 styles have now been released.

It’s a slightly unconventional modus operandi but one that I’m liking seeing as the collection isn’t limited to the 14 styles you see on the website as the subsequent production of the garments in their limited runs of 99 might result in differences between the garments anyway giving it a dose of unpredictability.  Jumpsuit lovers will be in luck with many pyjama/clown-esuqe garments.  For some reason, it’s the primary coloured patched leather jacket and tracksuit bottoms are strangely attractive as is the matching rucksack which piques my overall curiosity about using a rucksack on a daily basis again, taking me back to the year 2000 when I was addicted to Eastpak.

MSS will be presenting their next set of styles at Copenhagen Fashion Week so I’m eager to see whether there is an intention to continue with what they have done with these 14 styles or whether something completely different will ensue.