How to make florals appealing to those who hate anything remotely garden-related. Square them up into a pixelated pattern and put it onto an Alice McCall designed dress or put them on subtle buttons on a high waisted skirt. As some of you now, Alice McCall will be launching a Topshop collaboration (I’m thinking by the end of the year, I’d be hard pressed to find someone who HASN’T done a collection for that store…) and it will hit stores and online on 12th May.
A mid-price designer like Alice McCall is actually precisely the sort of designers that would do the high-low collaboration very well because as demonstrated by this collection, it’s an easy transition to make, producing her mainline wares to producing for a high street, and that’s probably reflected in the pricing which are all normal Topshop prices as opposed to past Topshop designer collaborations which have been noticeably more expensive.
More of the same please, more of the same…

Hey Susie,
you’re blog was featured in an article in the ASOS magazine today alongside Mrs Fashion, Facehunter, WhoWhatWear etc. Just thought I’d say seeing as there weren’t any interviews or anything so wasn’t sure if you’d know. Love your blog!!
being an aussie girl, i didnt even hear about alice mccall doing a line with topshop, but what’s new with designers and topshop these days?!
what a refreshing print, a bit futuristic/modern in a non annoying way
I’d love to see what the off-shoulder dress looked like in real life
This is one collab I am really looking forward to.
quite like these. i wouldn’t mind a skirt version of the top left dress.
hmmmmm, i’m not so sure, though that’s probably more to do with the shapes than the patterns of the dresses… the dress skirt would be much more interesting standalone methinks!
xxxc
Interesting designs! They remind me of a what modernized peasant girl would wear :p
these are just not doing it for me.
i’m not much of a fan of her normal line either.
…..for some reason it looks very bubblegum/barbie to me.
Cant wait for these to hit the stores..i’m not a fan of all of it but most of it looks great. I need that black waist skirt!
i wouldn’t mind that one-shouldered dress and the high waisted skirt
oh i love this. blunting and minimizing or cleaning up florals is some sort of obsession of mine.
I can’t wait to get my hands on that skirt but I’ve been into stores and the collection is nowhere to be found – and I’ve asked numerous sales assistants but they seem clueless! Do you know when it will hit stores?
omg these r hot! i wanna cry