Fashion in Motion

‘Fashion in Motion’ is probably the one thing that the internet has over print and though the experience of thumbing through a magazine, smelling the pages and having images imprinted in your memory that way is an experience that can’t be equalled, what ‘new media’ (an irritatingly redundant term these days….) can offer is presenting fashion as a ‘multimedia’ experience.  Hintmag do this very successfully, Fly magazine (the website is down but this DVD magazine is definitely still up and running….) and just a little bit older than both of those examples is Dresslab which I have only just recently discovered much to my delight/shame.  Very simple formula of mode+music+art, DRESSLAB is a webzine/site based in Barcelona and is basically an audiovisual treat, presenting photography, video, art and fashion with an accompanying soundtrack.  Fashion editorials are treated in different ways depending on who has created it and might just be a simple case of sliding photos controlled by the user, automated flash graphics, embedded video but the point of everything is to engage us.  I can attest to this as I spent a good hour or so clicking away at Dresslab and ooh-ing and aah-ing.

From the recent SEE portion, it is Aya Yamomoto’s photography of a menagerie of a girl’s belongings that has caught my eye…here is ‘Un petit peu de creme’… I’d say that’s a LOT of creamy goodness…

It’s quite difficult to get the full impact of what these photographers/artists have put together without going onto Dresslab and seeing it all for yourself so me posting images is frankly doing it all injustice.  More of Yamamoto’s work… ‘Tokyo Girl’s Tidy Folie’, a more deconstructed look at what a girl might have about in her apartment and note the beautiful version of ‘I’m Wishing’ (the Disney Snow White song…).

Peter Pilotto’s SS08 collection given a mood of isolated joy by this photoshoot by Bruna Kazinoti and with a well chosen soundtrack of Joy Division’s Atmosphere.

Ok, pictures on this post are really quite irrelevant when all the tech components aren’t there so I’d suggest setting aside some time for Dresslab exploration, especially in their archives from which I was enamoured with…’Curiosity’, ‘Bewitched’, ‘Lazy Sunday’, ‘Flower Pose’, ‘Chasing the Rabbit’, ‘Partied Out’.

‘New Media’ may not be new but in fashion, I feel like there are still steps to be taken to really embrace the internet and what it can offer and its capabilities.  When people ask me what direction Style Bubble will go, I have been shrugging it off and saying ‘I dunno!’ but in reality, the brain is turning its wheels and taking inspiration from websites like Dresslab… we shall see, we shall see…