I was completely going to completely blot out the existence of the Lily Allen Loves New Look range, which launched last night and is now sold nationwide. LDN was a cute song. Smile got annoying. She started getting annoyingly mouthy. I lost all interest. Chanel (or rather Karl Lagerfeld) got all excited about her. I was baffled. Then she suddenly got enough fashion credentials that warranted a collaboration with British high street store New Look. The questions marks popped up all over my brain.
So, I had absolutely no intention of seeing it or acknowledging its presence. Unfortunately, when you get free papers like London Lite and The London Paper shoved in your face everyday, you know what’s going to be on the "fashion" (note the inverted commas) pages. Why, I do believe it’s Lily Loves.
Moreover, not only have the images of the collection filtered into my brain. I actually find myself (and I don’t believe I’m blogging this…it’s like the post of shame or something) quite taken with this dress to the left. It’s the signature Lily ‘Pairing prom dresses with trainers’ Allen look. Yes, the ruffles may be a little overkill for some but at least you can’t accuse it of being wishy washy, neither here or there. Exaggerated bust, waist and skirt combined with a olivey yellow that I haven’t seen too much of….. me likey.
Oh dear…did I just say ‘Me likey’???