Selfridges does Surreal

I am apologising in advance If you get sick of the word ‘surreal’ by the end of April but I can’t ignore the fact that London will be awash with that ‘S’ word and to be honest, without even trying, London can be pretty surreal.  If we throw around the ‘s’ word a lot in fashion these days, it is
because that concepts of wearability are constantly being pushed and
boundaries are stretched and certainly of late, many contempory designers’ play with proportions, contrasts and function leaves us with nothing to say but the ‘s’ word.   The Victoria and Albert Museum will be opening their eagerly anticipated ‘Surreal Things’ exhibition at the end of March, which will showcase the influence of surrealism in interiors, fashion, advertising, film and architecture.   In honour of all the exhibition, Selfridges have put together a Surreal and the Shop season and have really gone to town with their windows, designed by people who like to invoke Surrealism in their work.


John Galliano’s various depictions of himself in cartoon land // Moschino design studio


Viktor & Rolf’s mini recreation of their store in Milan


Agent Provocateur has a doll lined up. 


Rodnik and FAT create their own windows:

Shoes and umbrellas coming out from nowhere…


13 comments

  1. Wow!Those windows look great!Hopefully, I’ll be in London soon to visit the V&A exhibition!!

  4. Keeping with the surrealist theme…How about going dressed in white, holding a big black marker and draw on yourself throughout the evening… like MC Escher’s hands drawing each other? Definitely a good conversation starter – and handy if you want to get someone’s number, or to get someone to draw on you…? It worked for me once – although it’s sensible to get a water soluble marker rather than permanent…

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