Checking out the H&M website sent zaps of fashion tingles down my spine as they have the dummy H&M and Viktor & Rolf collaboration website up, ready to be updated with the LONG-awaited images of the antcipated collection.
Now, I will be honest here. To date, this is the designer-H&M collaboration I’m MOST excited about and MOST intrigued by. It could go in so many directions. Will it go my way and the collection will be interesting, slightly conceptual, experimental? Will it be like the La Redoute collaboration and be well-made tailoring and lux casual pieces? Will there be a trace of the absurd as seen in early Viktor & Rolf before they decided to go commercial? Will it bear any resemblance to their latest A/W06 collection which is not exciting but still very beautiful? These questions will be answered I reckon in about October when the magazines will run the promotion spreads, the images will be up and the hype machine really kicks in.
(My spoils from the two H&M designer collections, running along the theme of outerwear(?)
But for now, I have to plan ahead. I never did the crazy thing and get up at 3am to go queue for the Stella H&M collection, of which most I didn’t care for anyway apart from the trench. I only arrived 10 minutes before the Lagerfeld collection and I was one of the first 5 people to walk into the H&M at Oxford Circus, probably because the hype wasn’t so serious back then.
So this time, I can only say that pandemonium will surely ensue. Call me a fashion victim, call me crazy, call me faddy but you know what? I just might go the whole hog and camp outside! My only ever ‘camp queue’ experience was at Wimbledon when I was desperate to get centre court tickets and it was honestly the most pleasant queuing experience I ever had (a big shout out to Mr & Mrs Hutchinson in front of me who shared their scones and tea!). Somehow, I don’t think standing in the freezing cold with vintage fur-clad fashion students will be the same sort of pleasant, scone-scoffing experience, but it will most definitely be an experience to remember. However, it does all come down to the clothes so once I have judged the collection, I’ll know for sure whether it’s a yay or nay to the question of this post.
And if you choose to queue, you could be the coolest by being the scone-bringer. 🙂
Susie, I’ll go with you and camp outside. Would make for a fantastic videocast / liveblog, don’t you think?
Wow, I can’t wait!
BTW, what do you think of the Paul & Joe line for Target?
Is it beeing released in the usa as well?
Viktor & Rolf are much less girly fashiony-popular than Stella McCartney, and aren’t worn by celebs in the same way, so I’m hoping there’ll be less commotion over this collection. And anyway, I recall seeing quite a lot of the Lagerfeld collection on the sale rail – and even some Stella turned up months later, too. This bodes well for actually being able to buy these things…
Jay: Let’s hope so! But knowing the UK hype machine, you’ll still have scores of people queuing up.
Gemma: I think you’re onto something there – let’s plan closer to the time!
Michelle: I really love the Paul & Joe collection for Target – except I can’t get my hands on it unless I resort to eBay. I’ll live though – picked up a whole bunch of Paul & Joe stuff at their last sample sale.
Punky: Yes it will be out in the USA!
I’m hoping that it will turn out unique and fashion-forward, but I’ve got this bad feeling in my guts about it – from the turn-out of the previous collaborations, I think they will end up making “wearable” clothes that are just ordinary… But we’ll have to wait and see, maybe they’ll surprise us all by chunking out a dazzling collection full of unique pieces … (I truly hope so) (In such an event happening, I truly hoping their advertisement campaign flops as well hehe :P)
BTW, I’m having a tough time deciding between these 2 boots on ebay, which one would you choose? (I’m leaning slightly more towards the black ones … and the brown ones … ummm …)
http://i19.ebayimg.com/03/i/07/be/e8/4a_1.JPG
or
http://i9.ebayimg.com/05/i/07/da/1d/48_1.JPG
P.S. You’re very beautiful! From the pictures of the giant mutating bow attacking your hair, you look so pretty 🙂
Love the site
Belt bras are neverc oming into style tho – stay away
Will def check back