Très cher Biba

Très cher Biba

Biba_1 For those of you that don’t know what Biba is, it was basically one of the most revolutionary retail experiences in London (kind of like the predecessor to Topshop if you will) and literally catapulted London into the stratosphere of cool when it started in 1964.  It had seven floors of everything from clothes to pet food (oh how I would have loved to have been a Biba shopper….) 

Fans included Twiggy, Cher, Brigitte Bardot and Yoko Ono.  However it’s ethos wasn’t to cater to just the rich and famous, it’s main draw was it’s affordability and accessibility. 


It sadly ended in 1975.  Alwyn Turner, author of the book ‘Biba, The Biba Experience’ said:

‘It fufilled the rock and roll promise to live fast, die young and leave a beautiful corpse.’

Well the corpse has been dug up and dressed up as an ALL NEW Biba for the 21st century.  They recently presented a collection at Paris and currently, the new shoe collection is being sold at places like Selfridges London, Barneys New York and Colette Paris.  What’s wrong with this picture?  Does this not go against the whole accessible to everyone ethos that made Biba so loved by everyone.  Now they’re planning on a range of cosmetics, eyewear, as well as fully re-launching the clothing line.  No doubt the prices will be ridiculously high if the shoes are anything to go by.  Think you too can now get your hands on some Biba chic?  Think again.

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These shoes will set you back £350 (!)  Lovely as they are, I just feel like the point of Biba has been lost and glossed over just so they can aspire to be part of the high-end luxury designer section in a department store.   

(Pics screencapped from



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  1. Asian Lep

    2006-03-11 at 4:35 PM

    This is like when Disney ruined Pocahontas by putting out a sequel. The original was great; the rehash just doesn’t compare.

  2. susie_bubble

    2006-03-11 at 4:56 PM

    OMG! They DID ruin it didn’t they? Little Mermaid was wrecked too!

  3. Evangeline

    2006-03-11 at 10:56 PM

    Hi Susie. I found this link through your StyleDiary, and I just wanted to let you know how much I love your blog. It’s great to have something fashiony to read everyday, and I’m learning so much! Keep up the great work!
    And ah, I wish I could have shopped at Biba too in its heyday.

  4. susie_bubble

    2006-03-11 at 11:37 PM

    Thanks Evangeline for checking out my blog! I’m still sort of getting to grips with how everything works but hopefully I can update it with a some interesting things!
    Yeah….if they actually revived the original concept of Biba, that would be great….except they’ve kind of made it all high-end designer which is just WRONG!

  5. Adi

    2006-11-20 at 11:08 PM

    As much as I adore vintage Biba and what it stood for, they have to look forward not backwards. What they are doing is brilliant they are JUST evoking the past. People, you have to understand that it’s 2006 and not 1964. Things change and yes the original concept was revolutionary for its time. However the company has steered in a more designer demographic than the inovative concept that Barbara Hulanicki came up in 1964 when she first opened her first shop.

  6. thae alien/lloydy

    2006-12-20 at 3:45 PM

    I agree with ari (TAL)

  7. J.

    2011-11-18 at 6:35 PM

    I wonder what happened with Biba? I guess they missed their goal when they reached for the high-end designer section…
    I always love going back to the beginnings of the blog, it is like a travel machine! 🙂

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