Finding Purple

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I must say, it is rather shaming that it wasn’t until I landed in Stockholm that the name Carin Wester was even known to me and I learnt a whole host of other labels too.  Lesson learnt.  The interweb isn’t everything and I can’t know about everything under the sun by sitting in my London hovel… let’s just say a lot of travelling will be done over the year to further enhance my fashion sponging skills…

But back to Carin Wester, it took the lookbook for the SS08 ‘The Purple of Mogador’ collection to really impel me to say that the collection is a beauty.  Mogador is both the Morrocan city and a reference to the black alchemist Amogador who set out to create the colour that is purple (goddamnit, why did I think it was just a simple case of red and blue mixed together…).  The city acts as a melting point for both North African and Western influences and very subtly (thankfully so), that same fusion is seen in Wester’s collection.  Linens and silks that are essential in extreme heat are used in familiar cardigans and hoodies.  The loose fit is key and prints are used sparingly and effectively, especially in the case of the floral dress which has a beautiful (but grudgingly ‘sexy’) back. 

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The menswear blurs a bit with the womenswear and the two mesh well together…

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13 comments

  1. Totally obsessing about Carin Wester’s gladiator sandals for the current season! haha
    On a similar note, Stockholm Fashion Week would be something to look up to during the fashion week frenzy haha.

  5. I fell in love with that floral dress ever since I saw pictures of it on the internet a few months ago.
    Susie, do you happen to know any online boutiques that stock it?

  6. But this is absolutely awful, isn’t it!
    Bland, boring and about as uninteresting as it gets. Quite frankly, the more I see of Swedish fashion the more they actually live up to more than minimalistic (nothing left?), boring, everyone-looks-the-same myth. Thank god for that exception that is Sandra Backlund… Apart from that, let’s just say I’m not saving my pennies for a trip to that cold as ice country.
    /Miss JFK

  12. wow I cant really say wich one is my favorite, they are all so much my taste!
    the mens wear is really nice too, specially the first pic with the rolled up trousers

  13. Here some more designers from sweden:
    РIda sjöstedt
    – Acne
    – Odd molly
    – Dagmar

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