Venus de Hermione

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From Southern state spiritual MySpace social networking, pretty printess designer Hermione de Paula has turned to a more conventional inspiration muse for her latest S/S 10 collection which was shown as part of Vauxhall  Fashion Scout's Ones to Watch show during London Fashion Week.  Of course, Hermione explores this super muse in an unexpected way…

"Hermione invites the wearer to portray Venus, and to consider the modern incarnation of this figure. Our fascination with celebrity and female icons attract crowds in much the same way, their false hair-pieces and excess of designer clothes adorn them as the hair and jewellery adorns the Anatomical Venus. Our inquisitive nature extending to the every movement of their lives, dissecting them in the tabloids and gossip columns, their vanity and fading beauty."

So we have Venus de Hermione… a "Las Venus", the goddess who has gone off the rails slightly and has fallen on the wrong side of the tracks but is still inherently beautiful. There's something very erotic about the prints and the way they are used to contour the body together with the levels of opacity that Hermione has gone for with her fabrics.  Trompe l'oeil flowers represent internal organs and I think most people can read into that particular analogy.  I love how that age-old recurring rose motif, an iconic flower in itself, is made somehow fresh again by the way it hangs off as pom-pom equivalents or the way they gather up as a cape, shoulder pads and even as teensy tiny studs. 

Yes, we have ourselves another purveyor of prints but it's Hermione de Paula's conviction with her fictional Venus that seals this collection up as something that goes beyond just being a piece of print mastery.

Hermionedepaula

26 comments

  1. Ha, Las Venus – cute. Awesome collection. Love (love, love) the chain details at the back.
    Although one must be very careful with printed leggings to not, shall we say, draw attention to certain regions?… see black leggings pic above.

  2. Or she might have wanted to draw the attention… Gorgeous prints, although Alxander McQueen’s latest collection seemed the pinnacle of printed beauty to me.

  9. it reminds me a lot of mqueen and what he has been doing lately with prints on chiffon n pants(epic ss2010 & ss2009)

  12. Ummm, Yes!
    I adore that skirt that is longer in the front and shorter int he back. The mix of prints are to die for.

  13. Gorgeous dresses, but the photoshopping done to the model is just scary. In some of the pictures, they’ve left her waist alone, but in a few she’s so small as to actually be impossible. I’ve got nothing against photoshop + models, but at least be consistent, guys.
    I think this is the first comment I’ve left here, and of course it’s a complaint about someone’s photoshopping skills. I am a nerd.

  16. I do have to have one – this is unusual I normally admire but on this occasion I want the third one down on left hand side – it mine!

  17. Hmmmm…one of them has some built in camel-toe in case you can’t provide your own. I like a backless dress up near the top.

  23. Lovely designs! I visited he website, and the shop she has well hidden on it….much to my surprise, they don’t offer refunds, which is breaking UK and EU law (DSR)…. so unprofessional. Anyhow their loss, I can just keep my eye out for other geat designers you spot, Susie 😉

  24. If you know how she works the iterns and never paid the travel expenses, you might find her actually is a *&^&^.
    There’s a human right issues going on there.

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