Monki-ing Around Four Years Later

>> The first time I worked with Swedish brand Monki, I got to wave around a cartoonishly large remote control and magic myself in and out of a TV screen for a series of videos.  That was back in 2011 when I was still awkwardly unsure of that full time blogger thing.  Four years later and I’m perhaps a touch wiser but still up for a fun bout of Monki-ing around.  This time round, I was asked to roam around a secret idyllic garden in Stockholm’s Sodermalm wearing key pieces from the Monki Original collection.  According to Monki’s press notes.. “Susie Bubble perfectly embodies the the spirit of a Monki original who is brave, paves her own way, pursues her own dreams and definitely, picks fun over boring.”

I’ll agree with one thing.  I’ve had a lot of fun on this bizarre journey of mine.  And this Monki campaign shoot back in June was certainly one of the most fun I’ve had in front of a professional camera.  I’ve never been fully adept at the whole faux-modelling thing.  Because…well, I’m not a model.  Monki and photographer Hedvig Jenning were well aware of that and so instead, we went for unadulterated silliness and cheeky grins.

I’ve seen some stories coming out about the collection saying I designed it.  I’m correcting that here to say I had zero hand in the creation of the pieces.  However the Scandi/Japanese mix of the collection does make this Monki collection stand out from their usual offerings with its wabi sabi inspired textures and unexpected and oversized proportions.  My favourite pieces are the kimono coats and the giant cuffed jeans all the better for doing comedy slapstick walks in (see the video below).  The Monki Originals collection is beginning to filter through online and and will be in-store from Monday onwards.  Funky Monki-s unite.

Some of the Monki kooky bits that were on hand to jazz up the Monki Collection