Cho is Thriving

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I hadn’t a single clue what Thrive, an LA-based label was all about until recently and I understand it’s a design collective that is supposed to be an incubator for fresh designers to contribute to the collections.  My interest in Thrive only got piqued by the fact that they have chosen to allow Benjamin Cho to be the guest designer for the next couple of seasons (from SS08 onwards…).  The high-low collaboration is something I yak on about quite a bit seeing as there are SO many high-street/designer collaborations going on in the UK.  But what about the bicoastal collaboration?  One might think Cho’s fashion-forward, out-of-the-box designs that makes him a bit of an NYC fashion ‘boy du jour’ might not fit an LA label, on the assumption that a lot of West Coast fashion is of the laid back and casual variety (generalisation alert!). 

But it seems Thrive is keen to be a stand-out and by employing Cho’s skills, it a) tempers what Cho does best and his knack for headturning show-stoppers (not something that I see a lot at New York Fashion Week) and b) lends Thrive a unique voice in amongst the LA fashion scene.  Bob’s yer uncle, I’m now yearning for some Thrive, especially the AW08-9 collection which features that Cho-Cho knot detailing, delicate lace and a bit of flounce, hardened by tight silllhouettes and strict lines.

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13 comments

  1. i don’t like the cut-outs so much, but i like all the other stuff and the collaboration certainly sounds interestign!

  2. The ruffled blouse is gorgeous. It seems sort of De la Renta or something, but it could definitely be dressed down. I love it.

  3. I will be forever in your debt for that link to Thrive…..I’ve died and gone to heaven!

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