Drink some coffee, read a mag and get a USB stick…

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Ameliasmag9

You know how it goes.  Just walked into Borders to grab a stash of magazine to take into Starbucks (browsing is for free ppl…).  Black Americano in one hand, magazine in the other, cute little USB stick attached to it……

Ok, so the last part doesn’t quite fit but the latest issue of Amelia’s Magazine does indeed come with a cute ickle USB stick.  Amelia’s Magazine has always been fairly generous with their magazine freebies; Tatty Devine necklaces, exclusive 7 inch discs by Pete Doherty, cute notbook and smelly felt tip pens.  Buying an issue feels more like you’re gifting yourself with an hours worth of fun that is best enjoyed at home with a cup of tea and Johanna Newsom in the background, and perhaps that’s probably why Amelia’s doesn’t quite fit in my Starbucks/Borders flicking session.  It could have easily been a naff giveaway.  I used to walk around boring media tradeshows and every stall would be handing out branded USB sticks.  Oh the originality of it all.  But this one is a bit of a gem because it also comes with 22 tracks selected by Amelia’s, by artists that have been featured in the new issue.  A nice touch to add and if there was a chart of magazine freebies, I think this gets the number one spot (with the Elle Celia Birtwell illustrated beige tote coming a close second….such a useful thing despite being completely ubiquitous…).    

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Still, if the limited run of the USB sticks run out, it’s still a properly packed mag with the kind of fashion that isn’t grossly unattainable or oblique.   

Ameliasmag91

Ameliasmag92

Also, the artist John Dahlsen gets an Amelia’s big up and I’ve been fascinated by his website ever since….

Ameliasmag93

12 comments

  1. Natty little number indeed. I actually realy need one but now I can buy lovely one and get away with yet another magazine to boot!

  2. Natty little number indeed. I actually realy need one but now I can buy lovely one and get away with yet another magazine to boot!

  3. I tell you… the range of magazines you have there is amazing. The Borders in the US just don’t carry a wide range of magazines. pity

  7. i feel major guilt for flicking through tonnes of magazines in starbucks without buying them! but i find amelia’s a fine investment, must get down to borders

  8. Do you know, I almost cry when I think about how much I miss the freebies in UK magazines. Honestly. . . I remember when Amelia gave away the Tatty D. necklace. . . I was nuts not to buy it. Now whenever a family member is flying via Heathrow I always shout,
    “magazines, magazines, magazines. . . and anything with a nice freebie should be bought immediately”. Usually I just present a list of what I would like!

  11. It’s better-looking than any USB sticks I’ve seen locally. Not bad for a polybagged item.

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