Lurve is In the Air

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"LURVE is an independent magazine, led by a team of passionate people who were looking for a fashion publication ahead of trends and with more depth,yet visually striking. Miles away from the usual fashion glossy, the bimonthly magazine puts the emphasis on emerging designers and artists, new talents and creators of ourfuture."

This will be all over the blogs within a few hours I'm sure and I hate posting press releases that have clearly been blank emailed to about a gazillion people but how could I NOT be intrigued by the statement above, the title of the magazine which I thought was some sort of jibe at the recently launched-LOVE magazine and the fairly limited info about the mag…

-I'm assuming it's US-based because of the price of $20 (not completely unreasonable if it's a bimonthly and it's fairly substantial) which I'm sure a lot of you will jump for joy seeing as there is a lack of fashion indies over the pond compared to Europe.  Fashionista was only recently complaining of the differences between Conde Nast UK and Conde Nast US, given that the former has just launched a new glossy.  So maybe this will be something to "Hurrah!" about.  Except people in the USA don't say "Hurrah!"….Ooops…

-They're putting out a democratic vibe with the first issue themed around NO, due out in April asking people to DO, INVENT, THINK and FEEL – possible motion for fashion DIY's?  Certainly doesn't look like it from the slick format of the cover but we shall see.

-Something a bit like Lula?  Charles Anastase ad (is it sad that I really like this shot…) on the back cover is just a minor clue…

-Terence Koh, Francine Spiegel, Meryl Smith and Chadwick Tyler are some of the names that are being talked up in the first issue meaning I'm guessing the cross-section over art, fashion and photography is fairly even in the mag.

-The bit that intrigues the most and will have me pre-ordering a copy is this: "Emphasis on emerging designers and artists, new talents and creators of our future."  Yes, please – more of that in beautiful glossy format…

**EDIT** So the peeps at Lurve very QUICKLY emailed me to add a few notes to my random observations.  They came up with the name LURVE before Conde Nast had even announced Love magazine's arrival.  So it's not some sort of comeback dig at Katie Grand.  In crytic fashion, they say they're not US-based and that LURVE is from everywhere!  Indeed…

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27 comments

  1. Haha I love that Anastase ad!
    “(Emphasis on emerging designers and artists, new talents and creators of our future.) Yes, please – more of that in beautiful glossy format…”
    hear hear

  5. hmmmmmmmmmm all we can do is hope!
    do you know where it will be avaliable to get in April?
    I agree, lurve that Anastase ad too!

  13. Interesting. I wonder what the team at Love think of this – even though they didn’t copy.

  15. Love and Lurve. Haha, I suppose you cant help but compare them! May well have to check this mag out.

  18. I wonder if it will last? Lots of magazine upstarts don’t seem to last long unless they’re backed by a big company.. I certainly won’t be forking out $20 (esp at the current exchange rate) even if it’s bimonthly..
    http://hapsical.blogspot.com

  19. They are based in Paris! i didnt know it was out already, thanks for the info, i’ll have my copy sent then!

  21. well, my misunderstanding sorry, it’ll be out in early april and sold at colette, and that’s something to buy, REALLY!!

  23. I am very excited about this magazine, in a totally unbiased way.
    I can’t believe I have been reading Style Bubble for what seems like about five years – the first fashion blog I ever read would you believe it – and yet I’ve not added it to my links list. Will rectify this immediately.

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