The secret is out folks. Not Just a Label, a directory of designers that has become a squirelling resource for bloggers like myself. The shop launch of course hasn't gone amiss and even before I saw the selection, with Robin Schulié, head buyer of Maria Luisa in Paris, hosting the shop, I knew he'd give us some good picks. The store has also launched on the day of that 9Festival for Fashion & Photography in Vienna organised by Unit F büro für mode has begun and is sort of like the online shop contingent of the festival, showcasing and selling Austrian designers like Anna Aichinger, Ute Ploier and Awareness and Consciousness. I will also be attending the festival in Vienna next week for the Fashion 2.0 Blogger Day... basically a day of geeking out over fashion blogs with Diane Pernet, Imran BOF and Julia from Les Mads.
But back to the shop, it's not the easiest to navigate and once you get into the nitty gritty, you fast realise that this is not a fashion e-shop in the fullest sense of the word given that they're selling one-off pieces, each in one size, kind of along the lines of Soup and Fish which is alas no more…
The selection is of course incredible and it has given a platform to people who don't have a production line and might still be students themselves. So I will forgive the site for not having larger images or image views or a designer directory on the store. The roster of designers is meant to change with Diane Pernet taking over the selection in July but it's already started off well with designers hailing from all over the place…. I've picked out only a handful of peeps with my favourites being Jiwon Jahng, Pia Stanchina, Su Pei Ho, and Anna Aichinger…
I love the Su felt dress! Thanx for the great tip:D
So many wonderful garments!
It’s all so gorgeous. I can’t take it! And of course, the pieces I love have to be beyond my reach for now 🙁
It’s a great service to student designers, a site like that. So many beautiful garments that we might not otherwise be able to see.
yay, see you on the fashion blogger day in vienna 🙂
love the shop, although most of it is quite expensive… 🙁
OH my God this is incredible! Now if I go rob a bank I could maybe afford one of those amazing pieces…
beautiful! Hopefully the students can fund their projects using the sales, and produce more!
I wish i had more money now! 🙁
Some of the prices on the students work is just quite laughable really, however overall it’s most certainly a welcome addition to the online retail scene.
i’m seriously loving those white shoes!
Oh, bummer about soup and fish.
Ohhh I was so happy when I heard about this, not that I can afford anything but it’s nice to look at..
I met Jiwon Jahng today when she came to pick up some of her clothes from the office, they were lovely.
http://iliketweet.blogspot.com/
I like those funny winged shoes.
oh these are amazing! that grey pleated dress is to die for… tho quite similar looking to your accordian scarf post from the other day lol. xxxc
Ooh! So many amazing pieces! Some amazing prices too! LOVE the padded waistcoat, the muslin dress (stunning!)!
xx
Nice collection of those garments..i also love Su felt dress! looks cool.. hope to get one of that.. looking for more.keep it up!
-altheya-
i love those derbys NEED !
by the way, i’m a dreamlight, what are you
lacostecolourdna
These are a collection of truly awesome and lovely dresses. I specially love the Siobocall Boe Top. It can be paired wonderfully with a pair of black jeans. 😀
love the dresses <3 so gorgeous!!
visit me^__^
http://luxyland.blogspot.com/
Luv Lux
xxx
hey! i’m very much looking forward to you visiting vienna! somehow i’ll manage to get to front row, somehow.
Well those are some great looking designs.