Canon shows us the Other Side

I’m someone who’s not just interested in the surface of fashion, how it looks, how it appears which in itself is contradictory as fashion is in its essence about the appearance of things.  I’m intrigued by what inspires people to create, how fashion is born, what moves people. how people see fashion other than the obvious images.  So I was quite delighted by the images created by over 100 fashion insiders (models, photographers, designers, journalists etc) in association with Canon.  Called ‘The Other Side of Fashion’ Canon gave cameras to people like Christopher Bailery, Donatella Versace, Jimmy Choo, Helena Christensen and Albert Elbaz to take very personal pictures of what fashion means to them and it really gives a reflective insight and also imparts a bit about their personality.  The images have now been compiled into a magazine that is being sold to raise funds for Red Cross and is very worthwhile tracking down if you can. 

Model, Jodi Kidd’s picture of quite literally the other side of her photoshoot (gaffer tape…useful in more ways than one) // French designer, Isabel Marent’s work in progress polaroids of unfinished garments that she likes to re-work to get the finished product. 

Britsh-based Japanese designer Michiko Koshino’s faceless dress up session // Jimmy Choo and his traditional Chinese paraphenalia inspired shoe

Belgium designer, Walter Van Beirendonck is inspired by kitschy toys // British model, Felicity Gilbert snaps herself in a Japanese goth lolita-esque getup