A scarf and more

multchoicescarf.jpg

I must confess. I can’t talk of sustainability in fashion coherently or intelligently.  a) I can’t adhere to the rules that eco-fashion impose and b) I can only speak in the basic baby language "Oh that’s cute!" or "Oh me no likey…".  So the basic dealio with sustainable fashion is if i like it great, if I don’t then no amount of ethical talk is going to sell it into me. 

Fashion156’s blog (there’s a reason why there’s a special link to the right…it is a GEM of a blog…) alerted me to Multiple Choice, an initiative that concentrates on one particular project at a time.  My HK radar must have been off at the time but back in May 2008, they set up a "Made in HK" pop-up shop in New York featuring clothing, accessories and objects by HK indie labels.  It did not get the raviest of reviews

However, Multiple Choice‘s online store that revolves around the concept of ‘1 Thing’ might be a better bet.  Only 1 thing is offered at a time with no thematic boundaries but I guess the focus is on special commissions and unique design.  Their 1st item on offer now is multi-tasking scarf.  Now, multi-tasking clothing, when done well is a great thing indeed.  But when done badly, you might as well start making awful QVC adverts for it and have it featured on Bid-Up TV or similar channels.

On the site they have described the scarf, designed by Mint Fashion Studio, as being incredibly versatile…you can wear it as a ruff, a shawl, a structured collar.  With its frayed edges, ruffles and two tonal make-up though, I’m seeing this scarf as an exaggerated belt, an additional to a dress to make a halter neck, an asymmetric sleeve/shoulder, a jagged peplum and with some clever wrapping, a top.  I’m even seeing guys doing something quite elegant with this scarf in the muted colours of beige, black and grey.  Like a far more advanced version of those American Apparel jersey scarf, for a seemingly expensive price of $108, I think a lot can be coaxed out of this ‘scarf’.

Multchoicescarf

27 comments

  1. Wow!! I love the idea of a multi-tasking scarf, the design of it is great, but not too keen on the material!! $105 is a lot…

  2. I am so glad you put this post!!!
    I am obsessed with scarves right now too as amazing structured collars that provides extra warmth especially during winter time.
    Check out etsy because there are so fabulous scarves on there right now that are really something special!

  3. when these nifty things come up, i mostly can’t justify the price, and almost always make my own version of it… it makes me feel so sorry for the thought the design team put into the item but beggars can’t be choosers…

  4. I’m surprised that they don’t show it being worn as a belt.

  5. Looks gorgeous. Alas and alack I have no knack with the tying of scarves.

  6. i like scarfs but because i am gay and i dont want people to no i dont were them in public i wish more people wouldnt hate gays

  7. It is indeed very neat and nifty, but at $108, even for such a versatile garment, for me is a bit of a stretch. (However, I refuse to pay over $15 for scarves in general, so this might just be me.)

  8. OOh, I love these! Wouldn’t know which colour to pick, as I love them all (barr one). I’ve always loved scarves…and these double as an interesting ‘collar’ too. Thanks for sharing the ‘Multiple Choice’ website! Will keep an eye on what they come up with next! 🙂

  9. If you sew you could probably make this scarf or something very similar to it in about fifteen minutes! I mean since it’s basically just three gathered stitches in the middle, and the rest could be figured out easily..
    Just saying that although it’s beautiful, to me the price tag seems WAY too high!

  10. They are very dramatic. I think I’d like all of them and wear them with just plain t-shirts and pants and it will still look great. It is a bit pricey, though. argh.. only wish I had a deep pocket.

  11. Eco-fashion is truly not something easy to digest in my opinion. It’s just not something you could make yourself accustomed to easily…

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