Sharmadean Reid is a multi-tasking crazy pin-wheel. In between being a new mum, consulting for beauty brands, operating her WAH Nails empire that now spans locations in Dalston and concessions in Topshop Oxford Circus and the newly opened WAH Nails in Stratford's Westfield AND working for Nike, she has also managed to put out a… Continue reading Waaaaaaaah!
Category: News
Coveteur’d
>> I would have thought people were bored with looking at my messy flat, my cramped Stolmen wardrobe system and that bloody balcony. Then again, I didn't realise that the clever team at The Coveteur comprising of photographer Jake Rosenberg and styling duo Stephanie Mark and Erin Kleinberg would take my pre-existing crap and make it… Continue reading Coveteur’d
Doing it Right, Not Fast
>> Sorry to be all "Oh look, another e-shop! Because that's all fashion-minded people do. Browse websites all day and create virtual wish lists whilst munching on dried fruit." Well ok, that is in fact me. I do spend a gross amount of time poring over websites, chewing on dried pears. I promise I'm not… Continue reading Doing it Right, Not Fast
Shoe Scribe
>> I have two things to be thankful to Federico Marchetti, founder and CEO of Yoox Group, for. Firstly, for coming up with the idea of Yoox.com in the first place back in 2000 and subsequently sapping up the best of my productive hours away as I sit there scrolling and browsing, wondering whether S/S… Continue reading Shoe Scribe