“It’s just a bit of fun!”

“It’s just a bit of fun!”

It has been bubbling up to a boil in industry circles for a while now.  When will a Weinstein-gate equivalent for the fashion industry burst forward, implicating photography greats Bruce Weber and Mario Testino in allegations of sexual abuse on shoots towards male models.   It was in the pipeline for so long that at one point, Steve, (my partner who works at i-D) and I would ask each other casually at dinnertime, when this NY Times story was going to break, along with when the council tax bill was going to arrive.  It’s finally out there and the darker underbelly of this in-depth exposé is, I’m afraid to say, a discernible lack of surprise within the industry over what they’re reading.  More robes, more hotel rooms, more awkward and harrowing exchanges.  And what?

The story broke earlier today and Condé Nast responded with a pre-prepped release of their editorial Code of Conduct to defend the tidal waves of a would-be backlash.  Except maybe not.  A quick search on Twitter and the response is thus far, no where near as incensed or inflamed as when the Weinstein story broke.  The consensus on my WhatsApp group convos with friends in the industry is a “Meh” or an apologetic defence of the accused (the allegations against Weber and Testino have been fiercely denied).

But let’s not kid ourselves.  We – and I use a collective “we” here – may not have known the particulars and specifics of how Weber or Testino supposedly treated their photographic subjects but the rumours and gossip of this sort of behaviour does the rounds regularly, and often gets treated with a lack of gravity.  And despite the persistent (and consistent) accusations against Terry Richardson and the combative voices of industry greats like Caryn Franklin and the outpourings of abused models, spurred by Cameron Russell, the attitude towards sexual abuse in fashion hasn’t engulfed the industry in the same way that Weinstein and his merry band of bathrobed men has in Hollywood.  Yet like Hollywood’s casting couch culture, there are too many that are involved in the complicity of guilty parties, tied to a career ladder power struggle, where people lower down on the fashion food chain are pressurised into keeping it all hush-hush, lest they lose a gig in a highly competitive environment.

Mario Testino’s ad campaign for Gucci S/S 2003 under the direction of Tom Ford

There is a machination of keeping the status quo that goes deeper than what’s in the story.  The “sex sells” operating benchmark is so ingrained within fashion that it ties itself into all kinds of knots with the general modus operandi of the industry.  For want of a better word, it pays to be “on” in this business.  By “on”, I mean out there, on the scene, having a jolly.  Can you down a bottle of champagne at a party and still have the ability to make it to a 6am shoot call-time the next day or a 9am show at fashion week, looking nonchalantly fabulous?  As I have spent the year making a half-assed return to life B.B. (before baby), I’ve felt that pressure to switch back “on”.  Going out, getting shit faced, filing copy early next morning and taking a Nurofen/Berocca cocktail at an early show as proof.  Of course, I’m a consenting adult in these decisions.  As ridiculous as it sounds, being “on” subtly gives people the impression that you’re free spirited and most importantly, FUN!  And fun along with sex, are important cogs in fashion.   They’re the aspects that the fashion world has sold through imagery and branding in the last century to fuel this multi-billion dollar industry.

To be clear, I’m obviously not conflating going hard on the champers and partying hard at Le Bain with the sort of abuse that is being alleged in this report, but I do think it can be difficult to compartmentalise and separate the blurred lines that occur on a “fun” shoot littered with drinks and recreational drugs, producing images that reflect far-fetched fantasies, that then leads on to the specific point where someone is having their penis touched against their will.  There’s a vague link somewhere along that very VERY broad spectrum of what’s considered to be “a bit of fun”, all in the name of “fashion”.  Somewhere along that creative process of image creation, subjects will find it difficult to differentiate between what’s above board bordering on the unorthodox and what is clearly past the acceptable line.  When David Hemmings’ fashion photographer character (inspired by David Bailey and the like) commands the model Verushka to “Give it up!” and “Make it come!” in a shoot in Michelangelo Antonioni’s film Blow-Up, we chortle at the supposed stereotype.  But if you were realistically in Verushka’s position, feeling scared and a pressure to be “on” and go along with the wishes of a powerful person who can make or break your career, is it really a laughing matter?

We laud and consume provocative subject matter that have become standard fashion fodder – bared breasts under a submerged wet gown, performing fellatio on a handbag or a shoe, accessories artfully placed on genitalia –  but mostly ignore what may or may not have gone on behind the scenes in the making of these images.    There’s almost a so-what shoulder shrug tone in Tom Ford’s comments in the NY Times article: “We sell sex” he says, and in defence of Testino, purportedly locking a male model inside a hotel room on a shoot and climbing on top of him, he says there are only a few ways you can get the right shot of a model’s face on a bed.  Well DUH!  That’s FASH-UN!

So, should we just shrug, accept this “sex sells” standard, and carry on as before?  There will be murmurings for sure, coursing through the industry that mirror Catherine Deneuve’s open letter defence of flirtation and sexual advances in Le Monde – those that decry a “puritanism” washing over our woke-on-the-surface industry.  This NY Times story may not be a watershed moment.  We may not even raise our eyebrows enough to try and out other offenders (suffice to say, Weber and Testino AREN’T exceptions).  And of course, it’s not a case of erasing a culture that has given us so many potent moments of creative artistry in fashion and provocateurs, whose images aren’t tainted with wrongdoing.  Guy Bourdin.  Helmut Newton.  Corrine Day.  You could go on…

Bruce Weber for Calvin Klein

Just as the film industry needs a significant amount of time to enact real concerted change, so too does the fashion world.   Change also depends on legions of editors, photographers, stylists, designers and those in charge of brand image and marketing collectively changing attitudes that don’t treat these sorts of allegations and rumours as light fodder.  The question is, is it the sort of change that might be asking too much of an industry predicated on provocation and boundary pushing?  Isn’t it all too seductive, deliciously decadent and yes, just a bit of fun?  Furthermore, it’s still difficult to untie all those knots of a hierarchical industry, where getting ahead is ranked ahead of acknowledgement of any possibility of foul play.  And even if the industry adopts Condé Nast’s Code of Conduct as standard working practise, how will it realistically be enforced in a transparent manner?  Are all parties involved willing enough to play by the rules and whistle blow where necessary?  It’s been less than a day and these are just some thoughts that have been percolating in a mind reacting to a story that was sadly so inevitable, it became part of day-to-day chitter chatter in our house.

N.B. I know the blog has been so dormant, it’s hard to remember the last time I even posted.  I’m not sure why I felt so compelled to take my mind off mopping up baby vom/phlegm/food to sit down and properly write.  But…in other news, I’m relaunching/redesigning the blog so that I don’t just pop up once in a blue blue moon to bang out 1,000 words.  New year, new me, new yadda yadda… I’m just sorry I had to begin 2018 with thoughts as muddied and murky as these.


Leave a comment
  1. KY

    2018-01-14 at 5:45 AM

    Everyone (media, bloggers…) seems to wait for what others will or won’t say about this topic. Thank you for sharing your thoughts!

  2. Ewa Macherowska

    2018-01-14 at 1:58 PM
  3. Maggie

    2018-01-14 at 6:31 PM

    Nicely written. As someone who is not in the fashion industry but in the music/rock n’ roll one I can tell you that I read all these stories (even the stories about Jimmy Saville, Kesha vs Dr. Luke, Weinstein, etc) with no surprise. In some respects I think we’re all complacent for not blowing the whistle on this type of behaviour earlier. There’s an ingrained rule in these worlds of just not mentioning what goes on behind the scenes; brushing it underneath the carpet. Is it enough to turn a blind eye and say it’s just a rumour?

  4. Linda B

    2018-01-14 at 8:35 PM

    Hey Susie,

    Great to see you back. I applaud your making of priorities for yourself since B.B. And what a great first post to see after all this time. This sort of thoughtful piece is what makes your blog so special. I’ve missed this, and look forward to seeing what you get up to next.

    The conflation of personal and political has never been more intense, I think.

  5. Alice Saga

    2018-01-15 at 2:01 PM


  6. Jandrew

    2018-01-15 at 9:30 PM

    What a great post . I agree that the pendulum has swung way to far to allow such abusive behavior. What we need now is for it to swing back without everyone becoming a vigilante! We live in countries of laws , these laws need to be inforced. So rather than turning to the News Media to prosecute the abusers we need to return to the laws and the legal system to solve these problems. In the case where the laws fall short , we owe it to our society to reform these said laws.We cannot let ourselves descend into anarchy.
    Dress The Part

    • Awfulknitter

      2018-01-17 at 3:00 PM

      But the problem is that this behaviour _isn’t_ against the law – it is not illegal to be a dick, to be a bully. But we all recognize and agree that this behavior is wrong.

  7. Jasmine

    2018-01-17 at 7:59 PM

    At first I concerned about the picture choice in this post, hoping that there wouldn’t be a direct correlation between sexual assault and the expression of sexuality, but I was surprised and appreciated your perspective on these recent events. The mix of work and fun in the fashion industry always seems like an interesting and an advantage but this shows the dark side of it. That type of environment is so easily damaging to a person’s mental health and safety and should be a place where people are taking more care to set boundaries. It’s horrifying that we could become so normalized to it that we allow it to happen.

  8. Anne

    2018-01-20 at 10:40 PM

    Different cultures define sexuality and art in different ways. Good share.

  9. Marij

    2018-01-24 at 8:14 PM

    Very good post.
    Susie, I miss you!
    I find looking at pictures of you and your style reassuring these days… 🙂
    Reassuring of what?! Honesty of self expression?!

  10. Cathy Williams

    2018-01-26 at 1:13 AM

    well first, long time no see, i hope you’re back in game now, now thats a good post, you know there are different cultures around the world but it all depends on one’s satisfaction level, in my opinion its a good step forward to better future.

    get into pc

  11. Danielle Korneliussen

    2018-01-30 at 6:40 AM

    Im reading your artfully written words on this old-topic-with-a-newer-louder-voice with a nodding head resembling that of a bobber doll attached to the dash board of a car. Since the wee beginnings of your wonderful blog have I been sparked by thoughts that both delight and provoke. The visual character of your photo’s are just so very right for my eyes and I SO SO SOOOO look forward to the coming of your post BB site!

  12. Sheyi

    2018-04-26 at 9:50 PM

    This world is really diverse. Exposure to different people and culture is a big deal.

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