The Greatest Show

The Greatest Show

Warning, this is an abberant post.  Read at your peril!  You'll have to forgive me and endure another week of sporting jubilation on my part be it cheesy "GOOOOOLD!" tweets or even more of those sports talk cliches.  It has definitely been a fortnight of two halves (see what I did there?) as a week before the Olympics, I had resigned myself to avoiding pretty much all of it and possibly seeking to get away abroad somewhere lest the city comes to a messy heap of traffic, tube nightmares and human congestion.   Then the opening ceremony night came and the symbolic lighting of that Thomas Heatherwick-designed cauldron marked the complete turnaround from skeptic to fangirl.  I've been hooked ever since and coinciding with a bout of flu has meant I've been glued to my sofa, flicking frantically between BBC1 and 3, relying on Guardian blogs and pretty much waving the GB flag wherever and whenever.  Shoot me now for being a gormless glory hunters.  A patriotic minion shouting at the TV, fist pumping in the street, just shy of painting a Union Jack on my face.   

Therefore, when I was given a pair of golden tickets so very VERY kindly by Nike to attend the evening session of yesterday's athletics session, I whooped, cheered and did all those other things that are currently taking over the city.  Is it just me or is everyone perkier, smilier and generally sending out more happy vibes?  After last night's events, that Disney feeling will definitley be out in force.  This was my first ever Olympics event and I'm not sure that any other can top what of course turned out to be an out of this world track and field gold rush for GB.  

I hate veering too far of the style course and go all Dear Diary on you but I can't express how impressed I've been by what these Olympians do and how greatly that puts what I do into such microscopic insignificance.  The stark comparison has already been made but when you look at footballers and their astronomic wages and then see these athletes who fight for funding, have few chances to publicly shine and revel in glory and dedicate hours and hours of intensive training – you cannot help but be in awe.  Actually I've never felt this good, feeling so small and insignificant when watching these athletes.  I'm inspired in a way that hopefully should yield a bit of a surprise later on in the year (ssshhhh…). 



I may be on a tangent here with this sports-related gush fest but in my defense, I wore my new Lesia Paramanova to blend in with the strategically planted wildflowers in the Olympic Park enveloping the stadium in a sort of strange juxtaposition – you can meander quietly alongisde a waterway in amongst crocuses, cornflowers and primroses and up above you, you have noisy McDonalds munching and garish loud music blaring out.  There, that's something vaguely fashion related.  The lycra floral leotard is also my semi nod to gynmastics gear.  No double sommersaults and triple twists from me though.  I'll stick to my game of matchy matchy florals instead as I paired the Lesia Paramonova outfit with a vintage Gucci floral jacket.   






(Lesia Paramonova dress, vintage Gucci jacket, Nike trainers, Nike sweater tied around waist, Kenzo bag)



We were lucky enough to also get the Olympics Prestige treatment which involved a three course meal before going into the stadium.  More collective roaring and cheering at screens as Andy Murray and Laura Robson got through to mixed doubles finals and the women's sprint team got their gold.  




I fear my recounting the rest of the night will be deathly dull seeing as you probably all know what went down.  In any case, it's difficult to express HOW amazing the feeling was inside the stadium no matter who you were supporting.  It was a unique collective sports experience that I've never felt anywhere else and I've been to a fair few given that I used to do silver service waitressing at sporting venues when I was a teen.  The sheer volume of noise was easily louder than any mental gig or footie match I've been to.  You know how it went.  Jessica Ennis – assured GOLD!  Greg Rutherford – surprise GOLD!  Mo Farah – monumental GOLD!  Then Shelly-Ann Fraser of Jamaica – defended GOLD!  It's hard to say which moment was my favourite.  Cowering in admiration for Ennis and her amazing feat of achievement over seven tough events?  Rutherford's 8.31m jump?  The stadium all up on their feet chanting "Mo! Mo! Mo!", spurring Farah on in his final lap?  Just glorious.





You won't need my paltry non-zoom photography of the action but I did wish I bought a binoculars like this chap here to follow the track more closely.  







This is my final comic book pose that denotes "What a night!"  



I'm going to attempt to steer this blubbery post back on point now.  I went to Nike's athlete hospitality and media centre at Tavistock Square to pick up the tickets and cop a feel of what I think are some of the more exciting product releases to have come out of the Olympics on the athlete kit front, as well as spot some imaginative topiary.      


The first being the Nike Zoom JA Fly shoe, part of Nike's ongoing partnership with Liberty that now has introduced a performance-focused footwear collection into the mix.  Instead of using Liberty's material directly, the Liberty "Mirabelle" floral print has instead been printed onto Nike material making this shoe as much about performance as it is about aesthetics.  The amount of neon feet on the track is truly awesome for a neon-lover like myself to see but I'll try my hardest to spot these particular neon specimens on GB 400m hurdles runner Perri Shakes-Drayton when she starts her campaign tonight.   






The Zoom JA Fly shoe isn't available to the public as it was created for the athletes specifically but there's of course a whole collection of new Nike x Liberty styles, that Liberty are selling out of at the moment.  


The other brilliant story to have come out of athletes' feet (see what I did there?) are these special Fly Knit shoes that were made for the Independent Olympics Athletes, those that don't have countries to represent due to citizenship or political situations.  You'll be hearing me harping on about Fly Knit soon enough because in my mind, it blows my mind on so many levels.  However, the application here is pertinent and symbolic as the designer had only two weeks to knock out a shoe for the four country-less athletes.  If you look closely, the yarns in the Fly Knit are the colours of the Olympic rings (black, red, yellow, blue and green) all woven carefully to represent each continent in equal weight.  Any athlete would find significance in such a shoe, regardless of nationality.  Again, this isn't a product for public consumption but it does give me glimpses into what the Fly Knit technique is capable of.      






Leave a comment
  1. Annie

    2012-08-05 at 5:55 PM

    You lucky thing! Glad you had great day out, loving the outfit and your nail varnish colours!

  2. Ira

    2012-08-05 at 6:04 PM

    Awesome pics! I love the sneakers!

  3. mariposa

    2012-08-05 at 6:18 PM

    great post!!!
    have a fun day!

  4. ttea

    2012-08-05 at 6:22 PM

    I love those green flowered Nike shoes. Sports shoes can be stylish. You are so lucky to have been able to go to the Olympics, and yesterday of all days! That had to be the best day so far, especially for England. I love your outfit, it looks like real botanical paintings on the fabric.

  5. Lisa Latroisieme

    2012-08-05 at 6:41 PM

    WOW!!! Lucky you!!! Sooooooo envy!!!

  6. paola

    2012-08-05 at 6:59 PM

    awesome pics, I think is a great experience, good post!

  7. Marianne Krohn

    2012-08-05 at 7:21 PM

    Awww, you lucky girl! If I’d known I’d kept an open eye for you last night šŸ˜‰ And you’re even wearing neon Nike sneakers. There’s so much neon going on at the Olympics I’ve even dedicated an entire post on my blog to those sneakers.

  8. talktomyshoes

    2012-08-05 at 7:54 PM

    Love this post! Your pictures are amazing!!!!! And I love the nike-trimmed tree!

  9. Laura

    2012-08-05 at 8:00 PM
  10. Tara

    2012-08-05 at 9:19 PM

    Fantastic post, Susie! You’re so lucky to have gotten tickets to yesterday’s display of athleticism – the atmosphere looked simply phenomenal. Also, you looked – as always – wonderful. I really like the way you added feminine florals to a laid-back, sporty look.
    Much like you, I wasn’t overly excited about the Olympics until about 9:00pm on the 27th of July – that opening ceremony was extraordinary!
    Best Wishes,

  11. Nina

    2012-08-05 at 9:31 PM

    Awesome, iĀ¬Ā„m really jelaous !

  12. Sofie

    2012-08-05 at 10:39 PM

    Nice post! are you going to Copenhagen Fashion Week this year?
    PS: It would be wonderful if you please checked out my photo blog
    Thanks! – Sofie

  13. Emily

    2012-08-05 at 10:50 PM

    I just watched replay of Jessica Ennis winning… I can’t even imagine how wonderful she must have felt winning in front of her home crowd. Damn, that medal ceremony had me in tears too!

  14. colleen

    2012-08-06 at 6:06 AM

    so unbelievably cool you got to attend! beats watching every night on the couch! the venue looks so beautiful, and your outfit was on point – love all the florals in the gardens & that tree of a nike shoe…insane!

  15. Millie

    2012-08-06 at 6:10 AM

    Wow ! I love this flowery suit ! Just amazing…And the shoes are not bad too..:)

  16. Maike

    2012-08-06 at 8:32 AM

    Wow! just seen it in TV – seems that you had a good time!

  17. L

    2012-08-06 at 9:23 AM

    Olympic Park looks so nice! Love the first pair of Nike shoes! So pretty!

  18. Zoe

    2012-08-06 at 9:36 AM

    The Olympic park looks wonderful, we really enjoyed these images. We actually blogged all about the Opening Ceremony over on our blog! It was such an amazing event.

  19. The Provoker

    2012-08-06 at 11:22 AM

    Looks like so much fun! I really love your print on print look, it’s ever so fitting for the occasion and scenery, either you planned it to match or it’s one heck of a lovely coincidence, then again with you it’s never really just a random thing šŸ˜‰
    xx nathan.niche

  20. Eleanor

    2012-08-06 at 5:04 PM

    So jealous you can enjoy the Olympic in your hometown. The pictures are full of energetic and you capture the precious moment. Guess you must enjoy it very much!

  21. Charlotte (Minerva Collection)

    2012-08-06 at 11:21 PM

    SO jealous you got to be there! Literally spent the night watching it at Vue cinema with a couple of mates (and the other 3 people who were at the screening) shouting ‘YES ENNIS! YES ENNIS!’ and ‘GO MO! GO MO! GO MO!’. Currently rocking union jack nails (hand-painted by myself; none of this nail wrap cheating! :P) for team GB (though I 100% support my champion Usain Bolt when he’s around!). Love your outfit and all the Nike trainers. If you ever want some new handbags and jewellery to get creative with visit our website. We also do weekly giveaways on Twitter (@minervahandbags) and Facebook šŸ™‚

  22. peggy noland

    2012-08-07 at 6:48 AM

    you are GREAT!!!!

  23. jessbuurman

    2012-08-07 at 12:28 PM

    I always love those green color Nike shoes. Sports shoes can be stylish. You are so lucky to have been able to go to the Olympics, and yesterday of all days! That had to be the best day so far.Especially for the England. I love your outfit, it looks like as a real botanical paintings on the fabric.

  24. Francesca

    2012-08-07 at 1:59 PM

    OH MY GOSH. I always read your blog and become jealous about the life you live but reading this has taken it too far. I WANT YOUR JOB xo

  25. chichiaccessories

    2012-08-08 at 11:24 AM

    wow,i like this .The Olympic park looks wonderful, we really enjoyed these images.

  26. paulina

    2012-08-10 at 11:41 AM

    It’s not aberrant, everyone would explode with emotions after such a beautiful expierience! And that idea with field flowers is beautiful.

  27. Domenic Bartlett-Roylance

    2012-08-16 at 3:46 PM

    The gold bottoms are so deathly beautiful.

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