What Coat Are You?

What Coat Are You?

The "What we have in store for next season" press release for stores can be some truly dry-as-toast reading material.  colette made theirs more digestable with some fairly amusing prose and so I made it through four pages which brought me to one of their new additions in new clothing labels for A/W 10-11.  As well as stocking Anthony Vaccarello which of course makes me BEEEEEAAAAM with joy, they've taken on Julien David and his capsule collection of coats for A/W 10-11.  Previously, this French-born, Japanese-based designer has done core collections of scarves as well as a very cute collaboration with Pringle, involving a keyboard printed twin set.  For A/W 10-11, David has moved onto a collection of coats inspired by our dependence on medication.  Which sounds stranger than its actual manifestation in the clothes but it turns out the connection is more to do with the way medication can change our body.  

And so we have seven styles of coats, all in a light wool, each one tweaked in proportion to differentiate between them, which means that essentially, one label will find its way to most customers…

Style 1 –  The mood passes through me in straight lines // Style 2 – I could have danced all night, and still have begged for more, I could have spread my coat and done a thousand things whilst flouncing all I want… 

Web-CPF-101-B-front Web-CPF-102-B-front

Style 3 – I'll take you in pieces, we can take it all apart, keep me cropped, keep sleeves safe…


Style 4 – Quit playing games with my sleeves…


Style 4 – Yo shortie, we're gonna party, it's my one button birthday… // Style 5 – You better get right to the point, I can see you're a coat of distinction…


Style 6 – Puff the magic sleeves, are ready to roll up… // Style 7 – So long, farewell, auf wiedersehen to being without a staple coat…



Leave a comment
  1. Eli

    2010-05-20 at 11:12 PM

    Wow, each one is so similar yet so unique…I think I love them all. But I really like the ones with the long sleeves you can pull up

  2. Caught-in-a-tale.blogspot.com

    2010-05-20 at 11:43 PM

    love the play with the sleeves ! and the prose xx

  3. Ganymede Girl

    2010-05-20 at 11:49 PM

    Clever idea. I love the rolled up sleeves but if I had to choose one to wear/buy it would definitely be the first.

  4. wekilledcouture

    2010-05-21 at 12:13 AM

    I’m all of them!
    ahh they are fantastic. so unusual.
    New post @ wekilledcouture . com
    Madeleine Louise

  5. Amnah

    2010-05-21 at 12:33 AM

    colette selection are soooo good ! I think I wil spend all mt money to get Anthony Vaccarello s look !!!! and I will discover Julien David wich seems good too !

  6. me

    2010-05-21 at 3:00 AM

    a bit of a h. chalayan sentiment here?
    i pick style3 i think.
    who could look bad in style 7?

  7. jess

    2010-05-21 at 5:42 AM

    2,3,7 are a-a-amazing

  8. Kazuko

    2010-05-21 at 6:50 AM

    that’s a lovely coat evolution/revolution. like!

  9. Frances Segismundo

    2010-05-21 at 7:19 AM

    Wow they are really playing with the coat! All of them look very interesting!
    would really like to hear from you

  10. Carrie

    2010-05-21 at 7:30 AM

    consider me crazy but i love the sleeves darn near draggin on the ground. beyond

  11. kaye

    2010-05-21 at 8:21 AM
  12. Alice

    2010-05-21 at 8:22 AM

    Love style three. She also has an amazing up do that I could only dream of achieving x

  13. Brett Sutcliffe

    2010-05-21 at 11:34 AM

    Love the cut!! Those designs are really simple and classic. Love them

  14. LEonidas

    2010-05-21 at 11:37 AM

    it’s very creative. you can do many things with just the idea of a black coat!

  15. Jennifer Yu

    2010-05-21 at 12:14 PM

    OMG! I just love stle no. 2 & 5 wHen will it be available???

  16. Naomi

    2010-05-21 at 12:33 PM

    oook then those are the most interesting jackets i’ve ever seen! lol
    if i had to choose it would be Style 6 cos its the plainest lol

  17. stop repossession

    2010-05-21 at 1:27 PM

    All of the coats were beautiful, but i love the 4,5 the design is unique and simple…

  18. Oakley

    2010-05-21 at 3:06 PM

    All are amazing, very stylish, love the cut.xx

  19. pearl

    2010-05-21 at 5:51 PM

    I’d go for #1 and #5..
    but if I want to channel my inner Chineseness or play homage to Hero, then I’d go for #3/#4.

  20. masha

    2010-05-21 at 8:41 PM

    the one with the long sleeves and the first style

  21. Clairey

    2010-05-21 at 9:23 PM

    I absolutely love this idea! A direct and simple way of creating an edge with such an everyday piece of clothing. Me likey! http://bloggamonsta.blogspot.com/

  22. Hyunyoung Choi

    2010-05-22 at 8:34 AM

    my God. I absolutely love these!!! very creative, modern approach to the usual, classic blazer 🙂 thanks for sharing.

  23. Lyrebirdgully

    2010-05-22 at 3:31 PM

    Am I the only one to find the model’s bruised eyes, tired posture and numb expression unsettling? the chilling austerity of the overall aesthetic makes it difficult to respond to these coats in the way I suspect they deserve….

  24. susie_bubble

    2010-05-23 at 11:51 AM

    Lyrebirdgully: I wasn’t DISTURBED… the eyes reminded me more like ’60s go go’ make-up gone a little wrong….
    Could be a lookbook done in haste perhaps but it still does its job in portraying the coats no? I wasn’t even looking at the model’s face to be honest!

  25. wholesal clothing

    2010-05-24 at 2:11 AM

    I like the coat # 5. that was really me.

  26. Kellye

    2010-05-24 at 4:41 PM

    “Am I the only one to find the model’s bruised eyes, tired posture and numb expression unsettling? the chilling austerity of the overall aesthetic makes it difficult to respond to these coats in the way I suspect they deserve….”
    ^ Me too. Wasn’t exactly disturbed, per se, but I thought that the makeup job definitely detracted from the overall look of what they were going for. First photo I looked at, I was all, “Egad, this chick looks like she walked off the set of Night of the Living Dead!”
    Regardless, I absolutely LOVE #3, especially because it reminds me of sleevy kung fu. J’adore me some kung fu, even better if I can wear it!

  27. Coat Styles

    2010-07-10 at 6:57 AM

    These are great images. Thanks for sharing! Haha

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