Wave On

>> The weather is flip-flopping about, undecided between spring and summer.  Enter the non-wooly looking, unexpected placement of Merino wool in spring summer collections, as exemplified by House of Holland’s wave-fuelled pieces.  Their presence is prompted in part by pirate radio waves, the rooted beginnings of Mike Skinner’s breakthrough album Original Pirate Material (which titled Holland’s SS18 collection) and  also by surfer’s waves as seen in the seaside slacker silhouettes.  The primary takeaway though is a wool Prince of Wales check that marks a collaboration with The Woolmark Company that doesn’t actually look much like wool at all.  It’s been plasticised, accented by white patent and plastered with pin-up patches (designed by Elizabeth Ilsley) and gothic buzzwords proclaiming “Dreamy” or “Power”.  Paired with ultra thin peace sign cut-out knits, it’s a Woolmark collab that lightens the load off of the retail buzzword of “trans-seasonal dressing”.  ~~~Bring on the wave~~~

House of Holland x The Woolmark Company hoodie and Prince of Wales checked skirt worn with Vetements trainers

House of Holland x The Woolmark Company “Power” coat and wavy cut-out jumper worn with Rejina Pyo trousers

House of Holland x The Woolmark Company “Dreamy” jacket worn with Paris 99 dress

House of Holland x The Woolmark Company patches trousers worn with Y/Project hoodie and Fila trainers 

House of Holland x The Woolmark Company tracksuit trousers worn with Racil top and Fila trainers

House of Holland x The Woolmark Company “Power” coat

House of Holland x The Woolmark Company hooded jacket and wavy peace cut-out jumper worn with J.W. Anderson dress

This post is part of a partnership with House of Holland

16 Replies to “Wave On”

  1. Susie, This knitwear is the way of the future, don’t you think?
    We need to look at more ways to use merino wool as it is one of the most sustainable materials available today. I must say though, I am still completely and utterly obsessed with cashmere. Have been for years. In my recent post, I share devastating news surrounding Ralph Lauren’s Collection Label in Australia.
    Love Suzi x

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